We have all had that bride who comes into the shop and doesn't like ANYTHING, even if you're showing her exactly what she is saying she wants....This type of sale can seem impossible to close and it is so easy to get discouraged in this situation. Fear not! Listen along with Des and Sarah as they walk you through how to seamlessly close this difficult sale.
Following up with your bride is an important detail of the appointment that often gets overlooked. Listen along this week with Sarah as she goes into why follow up is so important and how to execute it to perfection.
A huge part of being in sales is knowing how and when to overcome objections. Think of overcoming objections like helping your bride problem solve. Our goal is to make our brides feel comfortable and confident in their decision to say “yes” to the dress. Listen along with Sarah as she goes over the 4 most common objections as well as creative ways to overcome them.
When selecting gowns for your bride to try on, don’t just go all willy nilly with it, be deliberate in your selections. One of these gowns is going to be “the one” so choose wisely. Listen along with Sarah as she shares the key four things to think about while making your dress selections.
We have all heard the term “fake it till you make it”, right? This can be a powerful and effective selling technique, however, as easy as this method sounds there is still a level of expertise and confidence that is needed for this to be effective. Listen a long with Sarah as she dives into three key techniques on how to "fake it" like a pro!
Generation Z- Who are they and what are they all about? Listen along with Des and Sarah as they discuss the best way to approach this generation in order to close more sales.
The new year is all about new experiences, fresh outlooks and ultimately a new YOU. Listen along with Sarah as she discusses how to keep your eyes on new happenings and how to look at them with a fresh perspective.
We usually spend our time here focusing on our lovely brides and how to win those sales. Let’s shift our focus this week to the most important piece to the puzzle, our rockstar stylists. Listen along with Sarah as she talk about how to cultivate a happy and cohesive team in your shop. Remember, happy stylists are selling stylists!
Holiday cheer still lingering in the air and family being present is a complete recipe for success! You have your bride, who is all kinds of excited, and her family in the shop; now you just need to win them over. Listen along with Sarah as she clues you in on the four secrets to wining your brides family over and you are sure to be a complete shoo-in!
We made it through 2020, YAHOOOO!!!! Give yourself a huge pat on the back! Onto 2021, your best year yet! Listen along with Des and Sarah as they discuss how to rise above the hardships of 2020 and be deliberate with your goals in 2021.
Most of the time stylists don’t bother with accessories because they are more focused on the actual gown sale. However, what they don’t realize is, you can actually use accessories to facilitate in closing the gown sale. Tune is with Sarah as she give you all the details on how to use styling as your most powerful closing tool.
The holidays are upon us and we could not be more excited! Thanksgiving feasts and Christmas lights are not the only thing that make this time of year so special, what makes it the absolute best is family and loved ones being together. This translates as a HUGE advantage for us! Listen along with Sarah as she breaks down how you can incentivize the holiday spirit so you can close more sales.
The holidays are such a wonderful time of year but can come with their fair share of objections as funds are usually tighter due to extra holiday spending. Listen along with Sarah as she shares a few tips to aid in closing more sales during this holiday season.
Attitude is everything! I know we have all had our fair share of difficult appointments and in times like those, despite the injustice of it all, we need to remain positive and remind ourselves that we are in control of the appointment. Listen along with Sarah as she gives you the tools to ground yourself and remain positive during difficult appointments.
What if I told you your bride has already made her first impression of your boutique before even entering the doors? Yep, thats right, she already thinks she has you all figured out based on her interaction with the person who made the appointment for her. Listen along with Sarah as she shares two crucial tips to use when scheduling appointments to start your brides experience off on the right foot.
When your bride walks into your shop you can usually tell in the first 5 minutes if you THINK she’s going to buy or not….key word: THINK….The moment you start to feel yourself not wanting to put forth the effort with a bride because you feel like she isn’t going to buy, think twice, see it as a challenge and tune in even more. Follow along with Sarah as she teaches you two key tips on how to turn that presumptive "No" into a confident "YES!"
As a sales consultant you should always always always ask for the sale during EVERY appointment. You can’t close them if you don’t ask them to buy, right? If you don’t ask for the sale you are essentially letting your bride walk right out the door and as a result you will have missed an opportunity and a potential client. Listen along with Sarah as she gives you three key tips to seamlessly and confidently ask for every sale.
Ring the alarm and cue the confetti, bridal boutiques are FINALLY back open after COVID shutdowns! As excited and relieved as you are, I'm sure you have already discovered reopening comes with a new set of hurdles. Listen along with Sarah and Des as they chat about how to navigate opening post COVID.
Have you ever heard the saying “nobody likes to be sold to but everybody likes to buy”? Many of us can get so wrapped up in the techniques of selling that we forget one crucial point, your bride actually WANTS to buy! You have a product that she needs to buy. Listen along with Sarah as she dives deeper into the do's and dont's on how to close a sale without being salesy.
In order to effectively connect with your bride you need to be able to master your emotional intelligence, aka your EQ. What is emotional intelligence, you ask? It is the ability to understand and manage the emotions of others as well as your own. Listen along with Sarah as she explains the 5 different categories of emotional intelligence and how you can master them to increase your closing ratio.