Untamed Social

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Untamed Social

Rachel Strella

29 episodes

1 week ago

Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...

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Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...

Show more...

Episodes (20/29)

Untamed Social

Choosing the Right Social Media Platforms For Your Brand

Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...

1 week ago

29 minutes

Untamed Social

Why Brands Fail at Consistency (and How to Get It Right)

Let's be honest: if your social media strategy involves posting whenever you remember or panic-scrolling at 4 PM on a Tuesday, wondering what to share, you're not alone. But you're also not getting the results you want. In this episode, host Laney Goff sits down with Rachel Strella, founder of the 15-year-old agency Strella Social Media, to break down exactly why consistency matters more than algorithms, shadow bans, or trending audio—and more importantly, how to actually achieve it. Rachel r...

3 weeks ago

25 minutes

Untamed Social

Scroll-Stopping Content: Inside the Creative Process of Stand-Out Brands

Struggling to create fresh social media content that helps your brand stand out? If you're feeling the burnout from posting just to post, this episode is your guide to sparking new creativity. Join host Laney Goff as she sits down with Ella Gunnell, Creative Manager at Strella Social Media, to pull back the curtain on the creative process. Ella shares her expertise in turning concepts into scroll-stopping content and connecting with audiences in meaningful ways. In this episode, you'll learn...

1 month ago

27 minutes

Untamed Social

Dropping the Corporate Act: Your Audience Wants the Real You

What does it really mean for a brand to be authentic online? In this episode of Untamed Social, host Laney Goff sits down with Tiecen Payne, a marketing strategist at Strella Social Media, to unpack one of the most overused and misunderstood words in marketing: authenticity. Laney and Tiecen explore why authenticity is more than just vulnerability, how consistency shapes a brand’s voice, and the fine line between sharing openly and oversharing. They discuss how brands can show up with persona...

1 month ago

23 minutes

Untamed Social

Scrolls to Sales: Why Your Social Strategy Isn’t Making You Money (with Sidney Hardin)

If your social media content is getting plenty of reach and engagement but not translating into sales, you’re not alone. In this episode of Untamed Social, host Laney Goff is joined by Sidney Hardin, a seasoned growth marketer and product strategist, to dig into one of the most common frustrations brands face: why high reach doesn’t always equal conversions. Laney and Sidney break down the difference between content that engages and content that converts, how to identify if your offer is the ...

2 months ago

23 minutes

Untamed Social

Let the Data Talk: Using Analytics to Guide Your Social Strategy (with John Webster)

In this episode of Untamed Social, Laney Goff sits down with John Webster, Marketing Strategist at Strella Social Media, to unpack the real power of analytics in shaping a content strategy that works. Forget chasing vanity metrics—Laney and John dive into how to connect social media insights with website data, understand what engagement and conversion truly mean, and know when it’s time to pivot your strategy. John shares practical examples, including a landing page case study that highlights...

2 months ago

25 minutes

Untamed Social

The Trend Filter: What Makes a Trend Work (or Flop) for Your Brand (with Jess Boozel)

Trying to keep up with all the social media trends can feel like a lot, but it doesn't have to be overwhelming. On this episode of Untamed Social, your host Laney Goff and social media manager Jess Boozel are here to show you how to stay trendy without losing sight of what makes your brand unique. Jess, with her unique Gen Z perspective, offers insights into how her generation interacts with trends and why being "chronically online" can be a major advantage in spotting what's about to t...

3 months ago

22 minutes

Untamed Social

The Danger of Playing It Safe: Why Brands Lose Relevance On Social Media (with Alex Smith)

Your marketing strategy isn’t broken—your foundation is. Laney Goff interviews Alex M H Smith, founder of Basic Arts, to uncover why so many brands fail to gain traction despite following all the “right” tactics. Alex explains why strategy isn’t just another department—it’s the missing piece that ties everything together. If your content feels flat or your audience isn’t engaging, this episode will give you a new lens to see what’s really holding you back and how to fix it. Want to take you...

3 months ago

32 minutes

Untamed Social

Posting Isn’t Enough: Fixing Low Engagement with Strategy (with Lauren Mikov)

Welcome back to Untamed Social! In this premiere of season 3, Laney Goff dives headfirst into one of the most misunderstood metrics in the world of social media: engagement. Joining her is Lauren Mikov, a seasoned consultant who’s helped countless brands build communities that truly connect. Together, they unpack why so many brands post daily yet hear nothing but crickets—and more importantly, how to turn those silent feeds into lively conversations. From breaking down algorithm myths to reve...

4 months ago

23 minutes

Untamed Social

Beyond the Feed: What Social Media Management Looks Like

What do social media managers actually do? If you’ve ever been mistaken for an “influencer” or asked why social media should cost more than $12 an hour, this episode is for you. Laney Goff is joined by Ella Gunnell to unpack the most frustrating—and funny—misconceptions about working in social media. From being left out of the marketing conversation to constantly educating clients on algorithm updates, Laney and Ella share what really goes on behind the scenes. Whether you're a social media p...

6 months ago

29 minutes

Untamed Social

Imperfect on Purpose: A New Way of Looking at Your Social Media Strategy

Rachel Strella and Anna Dobbert explore why letting go of perfection can lead to deeper connection, better content, and a more sustainable approach to social media. If you’ve ever overthought a post or felt pressure to look flawless online, this episode will shift your mindset—and give you permission to show up as the real you. Ready to ditch perfection and show up as the real you? Hit play!

6 months ago

20 minutes

Untamed Social

Instagram 101: 5 Ways to Set Yourself Up for Success

Feeling overwhelmed by Instagram? You're not alone. In this episode of the Untamed Social Podcast, Tara Kay and Ella break down five essential ways to build a strong foundation on Instagram, whether you're launching a new account or refreshing an existing one. We cover everything from the importance of a searchable username to optimizing your bio for SEO, using the right features to boost visibility, staying active with Stories, and crafting captions that actually work. Along the way, w...

6 months ago

26 minutes

Untamed Social

The Social Media Basics Most Brands Skip (But Shouldn't)

It’s time for a social media reality check. In this episode, Laney and Anna dive into the unskippable basics that way too many brands ignore—either out of laziness, confusion, or pure chaos. We’re calling it like it is and sharing the four foundational pillars every brand needs to master in 2025 to stand out, show up, and stop spinning their wheels. Whether you’re DIY-ing your content or working with a team, you’ll walk away with clear steps to stop blending in and start owning your onl...

7 months ago

23 minutes

Untamed Social

Surviving the Comment Section: A Guide to Social Media Criticism

Negative comments are inevitable on social media—but how you handle them can make or break your brand. In this episode of Untamed Social, Tiecen Payne and Jess Boozel dive into the wild world of comment moderation. From dealing with harsh criticism to managing client expectations, we break down the do’s and don’ts of responding to negativity. Should you delete comments? Engage in debate? Let them ride for the algorithm boost? We’ve seen it all, and we’re sharing the strategies that work. We a...

7 months ago

25 minutes

Untamed Social

The Secret Sauce of Social Media: Why Storytelling Wins Every Time

What do lost pets, Duolingo, and AI all have in common? The power of storytelling. In this episode, Rachel Strella and Tara Kay Otey dive into why storytelling is the secret sauce to making your brand unforgettable. From Rachel’s eight-month journey to find her lost cat (spoiler: social media saved the day!) to brands like Airbnb and Glossier that master the art of authentic narratives, we’re breaking down what makes a great story—and why so many businesses get it wrong. Inside this epi...

8 months ago

20 minutes

Untamed Social

AI in Social Media: Turning Dry Prompts Into Bold Content

AI is changing the game in social media marketing, but are you using it effectively? In this episode of Untamed Social, Laney Goff and Tiecen Payne dive into the power of AI-driven content creation and how marketers, social media managers, and digital strategists can leverage tools like ChatGPT to make their content stand out. In this episode, we discuss: ✔️ How to train AI to match your brand’s voice ✔️ Why basic prompts won’t cut it – crafting high-quality AI input ✔️ Using AI w...

8 months ago

24 minutes

Untamed Social

Influencers Gone Honest

In this episode of Untamed Social, Jess and Anna closely examine the latest TikTok trend for influencers to spill the tea on their deepest secrets with the looming TikTok ban. Jess and Anna recap the influencers who finally told the truth...or did they? From influencers like Lexi Hidalgo and Scar Girl to notable brands like Duolingo, we analyze the brands that did it right and those who will suffer the repercussions. Let us know your thoughts on the exposed influencer secrets and...

9 months ago

20 minutes

Untamed Social

TikTok vs. Instagram: Which Platform Wins for Your Brand?

In this episode of Untamed Social, we dive into the ultimate social media showdown: TikTok vs. Instagram. With both platforms constantly evolving and introducing new features, how do brands decide where to focus their time and energy? Joining us for her podcast debut is Tara Kay, one of our newest team members, as we debate the strengths and weaknesses of these two powerhouse platforms. From Instagram’s multifaceted features like Stories, Reels, and carousels to TikTok’s unparalleled reach an...

9 months ago

22 minutes

Untamed Social

Keeping It Real: Will the Genuine You Please Stand Up?

Welcome to Season 2 of Untamed Social! 🎉 Join Rachel Strella and new co-host Tiecen Payne as they dive deep into authenticity on social media. In this episode, we explore the power of intentional sharing, the role of vulnerability in building trust, and how generational perspectives shape our online presence. Whether you're a content creator, marketer, or simply navigating the digital world, this episode offers valuable insights and actionable tips. 🌟 ✨ Topics Covered: - The meaning ...

10 months ago

21 minutes

Untamed Social

From Tackling Camera Shyness to Tackling Trolls: Your Top Social Media Questions Answered

Welcome to Episode 10 of Untamed Social! In this special season finale, we’re answering YOUR top social media questions. From finding the courage to show up on camera to dealing with internet trolls, we’re diving deep into the challenges and strategies for thriving online. 🔑 What You’ll Learn in This Episode: How to balance personal and professional use of social mediaTips for overcoming camera shyness and building confidenceStrategies for managing trolls without ruining your vibeWhy authenti...

11 months ago

32 minutes