Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...
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Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...
The Secret Sauce of Social Media: Why Storytelling Wins Every Time
Untamed Social
20 minutes
8 months ago
The Secret Sauce of Social Media: Why Storytelling Wins Every Time
What do lost pets, Duolingo, and AI all have in common? The power of storytelling. In this episode, Rachel Strella and Tara Kay Otey dive into why storytelling is the secret sauce to making your brand unforgettable. From Rachel’s eight-month journey to find her lost cat (spoiler: social media saved the day!) to brands like Airbnb and Glossier that master the art of authentic narratives, we’re breaking down what makes a great story—and why so many businesses get it wrong. Inside this epi...
Untamed Social
Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...
