Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...
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Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...
Let the Data Talk: Using Analytics to Guide Your Social Strategy (with John Webster)
Untamed Social
25 minutes
2 months ago
Let the Data Talk: Using Analytics to Guide Your Social Strategy (with John Webster)
In this episode of Untamed Social, Laney Goff sits down with John Webster, Marketing Strategist at Strella Social Media, to unpack the real power of analytics in shaping a content strategy that works. Forget chasing vanity metrics—Laney and John dive into how to connect social media insights with website data, understand what engagement and conversion truly mean, and know when it’s time to pivot your strategy. John shares practical examples, including a landing page case study that highlights...
Untamed Social
Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates. Laney and Ella dive into: How to evaluate where your audience really is (and how they consume content)Why sustainability and enjoyment ...
