In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss:

-The origins of UMZU

-The early internet businesses he built

-How a systems engineering background was perfect for eCom

-His scientific process for scaling performance & creative

-The making of their legendary ZuPoo ad campaign

-What drove UMZU to adopt a Pack frontend

-The importance of data infrastructure

-His audition video for Love Island

-and much more

https://www.umzu.com/

Loved chatting with Ben Segal, VP CX at Thesis on unPACKed

In this episode we cover:

-Starting in sports entertainment and making the move to DTC

-What he’s up to Thesis and nootropics going more mainstream

-How becoming comfortable w/ change accelerated his career

-The power of network and how things can come full circle

-How he approaches CX leadership and scaling a new team

-The impact of AI and ways to stay efficient in a new DTC world

-His roles at SideBar and Back To The Customers Awards

-And much more

Great conversation and even better guy.

Give it a listen and let me know what you think.

https://takethesis.com/

https://www.sidebar.com/

https://www.backtothecustomerawards.com/

Tim is a legend. He left the mining industry in Australia and moved to America with no plan beyond getting out of the industry he hated. In our conversation we discuss

• His story of how he left the mining industry and ended up in eCom
• We touch on the fires and devastation in Maui, and what ALOHA is doing to support the rebuilding there
• Shiny object syndrome in the eCom world
• His mindset as an engineer and what draws him to MACH principles
• An exciting new initiative they're pushing live on their storefront
• The big move coming up for him and his family and much more.

Give it all listen and enjoy!

https://aloha-collection.com/

Loved chatting with Ashlee Anderson, Director of eCom and Digital Marketing at Rumpl on the latest episode of unPACKed.

We discuss:

The Rumpl origin story

How she got started in eCom

Different skill sets required at different growth stages

How to build an all-star eCom team and what skills to look for

Rumpl’s recent initiative with 1% for the planet and First Descents

Her favorite brands and favorite recent campaigns

And much more

Learn more: https://www.rumpl.com/

https://firstdescents.org/

https://www.onepercentfortheplanet.org/

https://www.creativeladder.org/

We caught up with Matt Lebo, VP of Marketing at Promix to discuss:

-Differentiating in a competitive market

-His strategies for career growth and skill stacking

-Scaling one of the largest private label supplement brands on Amazon

-Influencer deals and what happened when he worked with the Kardashians

-His favorite brand marketing and early 2010s twitter handles

-His love for soccer, Croatian sports, and much more

More about Promix:

https://promixnutrition.com/

Matt's links (give em a follow):

https://croatiansports.com/

https://twitter.com/croatiansoccer

https://www.instagram.com/croatiansports_com/

Stephanie has spent 2 decades in the eCom world and now leads marketing for one of our favorite brands, 4Ocean.

They're on a mission to end the ocean plastic crisis and a golden example of how to harness the power of business to drive massive environmental impact. (30M lbs of plastic removed from our oceans and counting!)

We discuss:

-The 4Ocean mission

-Stephanie's start in eCom

-Challenges brands face when scaling to 8 figures

-How to unlock new revenue channels by thinking differently

-The roles that brand and storytelling play

-Her favorite marketing campaign that broke sales records

-Hiring & the power of relationships

-Her favorite tech tools and more

Learn more about 4Ocean at: https://www.4ocean.com/

• Managing the 1st million dollar Shopify store
• Transitioning to the client side
• Being the first hire at a startup
• Building a team
• "Oh Shit" moments
• Brand loyalty and strategies
• The next evolution of commerce

See what's in the water you drink at:

www.clearlyfiltered.com (10% off)