In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss:
-The origins of UMZU
-The early internet businesses he built
-How a systems engineering background was perfect for eCom
-His scientific process for scaling performance & creative
-The making of their legendary ZuPoo ad campaign
-What drove UMZU to adopt a Pack frontend
-The importance of data infrastructure
-His audition video for Love Island
-and much more