Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
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Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
In this episode, we dive into two Q & A's submitted through the Club App and then we talk about our current personal endeavors of Joey planning for a world record ruck attempt and Dylan's prep for his first bodybuilding show. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performanc...
Noah Szretter joins us to share hilarious junior hockey stories, the lessons he’s learned along the way, and his next steps after college. He currently plays college hockey at the University of New England and has previously played in the North American Hockey League (NAHL). - You can follow Noah @szred25 on Instagram You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, ath...
In this episode, we start it off with a Q&A submitted through our ambassador app, recapping our wild experience at the AthletEX event, and breaking down everything you need to know about our newly revamped Underdog Ambassador Program. Whether you’re a longtime supporter or just getting started with us, this episode has behind-the-scenes stories, real talk, and insight into how we’re building something bigger than a brand. Tune in for updates, takeaways, and how you can get more involved w...
In this episode, we hit the streets of Boston for our first-ever man on the street content—mic in hand, no script, just real conversations with real people—getting their Underdog stories and flavor testing Underdog. We talk about what it was like stepping out of our comfort zone, embracing the awkward moments, and why this type of raw, unscripted content is exactly what we need to create valuable content. From street interviews to lessons in creative risk-taking, this one’s all about chasing ...
We read your DMs and reviews, break down what’s happening in our college athlete program, and share real stories from ridealongs with our distributors. It’s unfiltered, behind-the-scenes, and gives you a look into start-up life. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to shop clothing and our performance...
In this episode, we take you behind the scenes of our very first animal shelter drop-off, where we surprised the staff with cases of Underdog and spent the day with some incredible rescue dogs. We also dive into the current scrutiny around taurine and other controversial ingredients in the energy drink world—what's real, what’s hype, and how Underdog is staying transparent. To wrap it all up, we talk about what’s next for our social impact initiative and how we plan to keep supporting t...
In this special episode, we take you behind the scenes of our trip to Oregon to team up with animal rescue advocate and Underdog’s co-founder, Lee Asher. From filming on his sanctuary to prepping every detail for launch day, we break down what it really took to kick off this purpose-driven campaign. We’ll share what this partnership means for our mission, our team, and the future of the brand—and why this is about way more than just selling drinks. This is about fueling people who show up for...
In this episode of The Underdog Podcast, we sit down and open up about a chapter that’s come to a close—our hockey careers. From youth leagues to college rinks, we reflect on the lessons the game taught us that go far beyond the ice. We talk about: What it feels like when the game that shaped your identity suddenly endsThe mindset shift that comes when your routine, teammates, and purpose changeThe habits hockey gave us that now drive our lives and businessesWhy being an underdog didn’t end—i...
In this episode of Behind the Business, we dive into Greenlight Maine, the entrepreneurial pitch competition that’s spotlighting the most innovative startups in the state of Maine. We break down how Underdog prepared for it, what it means for our growth, and the lessons we’ve learned from pitching with the spotlight on. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, sn...
In this episode of Behind the Business, we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to...
In this episode of Behind the Underdogs, we sit down with Seth Stovall to uncover his incredible journey from the adrenaline-fueled world of motocross to becoming a competitive CrossFit athlete. Seth shares how his early start in the gym at just 12 years old laid the foundation for his fitness journey and how joining a CrossFit gym as a freshman in high school introduced him to the power of community-driven training. We dive into the pivotal moments of his athletic career, from narrowly missi...
What would you do if you reached the pinnacle of your career and felt nothing? For Victor Rowse, the answer was clear: take a leap of faith. Join us as we dive into Victor’s inspiring story of leaving investment banking behind to pursue a career in fitness, the pivotal moment that sparked his change, and the lessons he’s learned along the way as a club, mace, and kettlebell instructor. You can follow Victor @victorrowse on Instagram - You can follow us on social media @underdog_brand on In...
Max Baggio’s journey is one of constant reinvention. Starting as a young ski racer, Max developed a passion for pushing limits on the slopes. That same drive led him to the gym, where he discovered a love for progress and strength. When his skiing career came to an end, he found a new identity on the rugby field while studying sport science at university. Now, Max has turned his relentless ambition into a thriving coaching business, helping others unlock their potential. In this episode of Be...
In this episode, we pull back the curtain on our latest production and share everything we learned along the way. From unexpected challenges to major wins, we break down the process, what went right, what didn’t, and the lessons that will shape our future projects. Plus, we share a hilarious story from behind the scenes. Whether you’re chasing your own goals or curious about what goes into making big ideas a reality, this episode is packed with insights, laughs, and inspiration. Tune in for a...
In this episode of Behind the Underdogs, we explore the art of staying optimistic when the odds feel stacked against you. From the inevitable rejections and failures in business to the lessons learned from the sports world, we dive into the universal truths of perseverance. Hear real-world strategies for pushing through tough times, embracing failure as a stepping stone, and finding strength in the underdog journey. Whether you're chasing success on the field, in the office, or in life, this ...
In this episode of Behind the Business, we dive into the ins and outs of Underdog's upcoming production run. We discuss how this run differs from those in the past, the challenges we've faced, and the invaluable lessons we've learned along the way. From refining logistics to navigating unexpected obstacles, this episode provides a behind-the-scenes look at the growth and evolution of our production process. Whether you're an entrepreneur, a business enthusiast, or simply curious about what go...
In this episode, we sit down with Trevor Gelder, a lifelong athlete whose journey from football to becoming a VP of talent management is anything but ordinary. Trevor opens up about facing a career-ending injury, shifting his focus to new goals, and building resilience through fitness. We discuss his career path from kinesiology studies at ASU to his surprising entry into the recruiting world, where he leverages his passion for fitness and belief in athletes' potential for success. Trevor sha...
In this episode, we sit down with Bryan Schopieray, a seasoned athletic trainer with a passion for helping athletes overcome both physical and mental challenges. Bryan shares how his journey shifted from mechanical engineering, inspired by his dad's business, to the intricate "machinery" of the human body. Growing up with a pro racquetball player as a brother and racing motorcycles himself, Bryan's path was destined for high-paced, adrenaline-fueled sports. Bryan dives into his unique experie...
In this episode of Behind the Underdogs, we sit down with Jayson, a former D3 football recruit who felt a higher calling and joined the Marine Corps back in 2005. His path as an entrepreneur saw him start an agricultural business and open his own gym before finding his true passion in OCR (Obstacle Course Racing). Jayson reflects on the invaluable life lessons sports instilled in him, lessons he now passes on to his son: each game is a battle, and the bonds, teamwork, and work ethic are the k...
Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
