Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
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Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
Behind the Business: Retail Wins & The Future of Clean Ingredients
Underdog Podcast
25 minutes
9 months ago
Behind the Business: Retail Wins & The Future of Clean Ingredients
In this episode of Behind the Business, we’re diving into Underdog's latest retail expansion and what it's going to take to increase volume. We’re also taking a hard look at the future of energy drink ingredients, including a real conversation about sweeteners. - You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share the video podcast, snippets, athletic research, and our products. Visit our website to...
Underdog Podcast
Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
