Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
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Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
In this special episode, we take you behind the scenes of our trip to Oregon to team up with animal rescue advocate and Underdog’s co-founder, Lee Asher. From filming on his sanctuary to prepping every detail for launch day, we break down what it really took to kick off this purpose-driven campaign. We’ll share what this partnership means for our mission, our team, and the future of the brand—and why this is about way more than just selling drinks. This is about fueling people who show up for...
Underdog Podcast
Three years ago, three years into Underdog, Underdog Energy came to life. Today, we celebrate how far we’ve come — from testing formulas and cold-calling stores to landing on shelves, building a community, and fueling a movement. In this special anniversary episode, we take a look back at the highs, lows, lessons, and the moments that defined the Underdog journey. You’ll hear behind-the-scenes stories — the late nights, near breakdowns, and breakthroughs that shaped who we are today. Whether ...
