On Season 1 Episode 6: Scarcity is thing that is stealing the attention, memory and executive control of your potential buyers, clients and bosses. It causes them to laser focus on their most scarce resources, creating blindness to the very tools, ideas, people and programs that are essential to growing demand for the business. In this episode, we dive into how scarcity, or the lack of available resources - be it time, money, employees, trust - is this underlying process running in back of e...
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