Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers
Dallas McLaughlin
9 episodes
4 months ago
On Season 1 Episode 9: Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality. When leaders hold high-expectations of their employees, they are far more likely to overcommunicate, provide additional support and encouragement, resulting in a higher per...
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On Season 1 Episode 9: Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality. When leaders hold high-expectations of their employees, they are far more likely to overcommunicate, provide additional support and encouragement, resulting in a higher per...
Paradox of Choice & Differentiation: How Limited Choice Improves Customer Decision Making
Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers
22 minutes
2 years ago
Paradox of Choice & Differentiation: How Limited Choice Improves Customer Decision Making
On Season 1 Episode 4: The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer. In this episode, we talk about how businesses think they are making customer-first decisions by adding more products, more menu items, more services, more SKUs and so on. ...
Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers
On Season 1 Episode 9: Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality. When leaders hold high-expectations of their employees, they are far more likely to overcommunicate, provide additional support and encouragement, resulting in a higher per...
