Uncomplicated Marketing

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/4e/1f/6f/4e1f6f7d-451b-0183-91c1-18c2ecd02f91/mza_9088743892939051825.jpg/600x600bb.jpg

Uncomplicated Marketing

Sacha

74 episodes

22 hours ago

From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype. ...

Show more...

Entrepreneurship,

All content for Uncomplicated Marketing is the property of Sacha and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype. ...

Show more...

Entrepreneurship,

Episodes (20/74)

Uncomplicated Marketing

#74 The Truth About Wasted Ad Spend

From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype. ...

22 hours ago

42 minutes

Uncomplicated Marketing

#73 What Family Businesses Teach Us About True Leadership

From Family Ties to Thriving Teams — Building Healthy, High-Performing Family Businesses In this week’s episode, Sacha sits down with Brandi Marek—former Magnolia Gardens Nursery leader and now Business Advisor at Ferguson Alliance—to unpack how aligned strategy, clear roles, and people-first leadership turn family dynamics into a competitive advantage. We explore how honest assessments, transparent financials, and courageous conversations help family enterprises reduce friction, empower midd...

2 weeks ago

44 minutes

Uncomplicated Marketing

#72 - From Air Force Ops to AI Marketing: The Future of Lead Generation

From Counterintelligence to Clicks — The Art of Pattern Recognition in Marketing In this week’s episode, I sit down with a guest whose career journey is anything but ordinary — from counterespionage in the U.S. Air Force to building high-performing marketing engines for fintech brands. We explore how lessons from intelligence work — like pattern recognition, behavioral analysis, and curiosity — laid the foundation for his success in digital marketing and lead generation. As the founder of Kal...

1 month ago

52 minutes

Uncomplicated Marketing

#71 - From Crisis Negotiator to Culture Builder: Redefining Leadership

From Crisis Calls to Culture: Pete Duche on Leadership, Psychology & Building Trust In this episode, I sit down with Pete Duche — founder and principal consultant of Houston Leadership Consulting. Pete brings over 25 years of leadership experience, starting in law enforcement where he commanded a major city’s crisis negotiator team. Those high-stakes moments — requiring calm under pressure, rapid decision-making, and deep trust in people — shaped the foundation for his approach to leader...

1 month ago

55 minutes

Uncomplicated Marketing

#70 - From Fine Dining to Tech: A Chef's Journey

From Kitchens to Code: Gregory Willis on Flavor, Innovation & Food TechIn this episode, I sit down with Gregory Willis — founder and president of SenSpire, the company behind Flavor Studio, an operating system powering innovation in the food and ingredient industry. Gregory’s journey is anything but linear: from earning four-star reviews as a chef in the competitive San Francisco dining scene, to leading CPG innovation at Chef’s Best, to building patent-backed food tech solutions at Treas...

1 month ago

45 minutes

Uncomplicated Marketing

#69 - No Excuses: The Mindset Shift That Built Multi-Million Dollar Companies

From Excuses to Enterprises: RJon Robins on Building Real Businesses That Last In this episode, I sit down with RJon Robins — co-founder and CEO of How to Manage Enterprises, best-selling author, and attorney — to unpack the raw truth about entrepreneurship, mindset, and what it really takes to build a business that works without you. RJon shares his journey from foreclosure and financial rock bottom to leading multiple eight-figure companies, coaching thousands of entrepreneurs, and creating...

1 month ago

1 hour 18 minutes

Uncomplicated Marketing

#68 - The Messy Middle of Marketing: Insights from Mindbody’s Former CMO

From Startup to IPO: Amanda Patterson on Scaling with Strategy and Customer Truth In this episode of Uncomplicate It, I sit down with Amanda Patterson — seasoned tech marketing executive, former Head of Marketing at Mindbody, and co-founder of Rocket Fuel Labs. Amanda has seen it all: scaling Mindbody from $30M to $200M, growing leads by 300% in a single year, building a marketing team 5x larger, launching the consumer app, and creating the BOLD Conference with speakers like Michelle Obama an...

1 month ago

50 minutes

Uncomplicated Marketing

#67 - The Hidden Psychology Behind Every Yes

From Engineering to Empathy: Chris Silvestri on Conversion Copy That Connects In this episode, I sit down with Chris Silvestri — founder of Conversion Alchemy, conversion copywriter, and message–market fit specialist — to explore the psychology behind conversion and how B2B SaaS companies can craft customer journeys that actually drive decisions. With a background in industrial automation engineering and a decade in copywriting, Chris blends technical logic with user-centered creativity to pr...

2 months ago

43 minutes

Uncomplicated Marketing

#66 - The Strategy Behind Unforgettable Events

From Big Ideas to Meaningful Experiences — Hallie Seltzer on Events That Truly Connect In this episode, I sit down with Hallie Seltzer — founder of Pinpoint Productions, campaign strategist, and creative director — to explore how events can move beyond “pretty productions” and become authentic, community-driven experiences. With nearly 20 years of experience and a client list that includes Google, Netflix, Instacart, Feeding America, Squarespace, and the Democratic National Convention, Halli...

2 months ago

36 minutes

Uncomplicated Marketing

#65 - Why Bad Implementations Kill Good Tech — and How to Fix It

From Strategy to Execution — Rob Smith on Unlocking Digital Transformation In this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation really means for mid-sized businesses and manufacturers. With a career spanning 3M, global marketing ops, and building four companies of his own, Rob has seen firsthand how companies waste millions chasing tools without a strategy. We cover: Why transformation fails w...

2 months ago

48 minutes

Uncomplicated Marketing

#64 - Original or Artificial? How to Win With Content in the AI Era

From AI Flood to Originality — Jonathan Gillham on Protecting Authentic Content in 2025 In this episode, I sit down with Jonathan — founder and CEO of Originality.ai, co-founder of Motion Invest, and one of the earliest voices warning about generative AI’s impact on publishing — to dig into the evolving battle between authenticity and automation. From building the first-ever paid AI detection tool (launched days before ChatGPT) to spotting the gray zone between ethical and spammy AI content, ...

2 months ago

45 minutes

Uncomplicated Marketing

#63 - SEO First: Building Marketing That Lasts

🎙 From Google to Growth Engine — Cody Jensen on Building Ethical SEO That Actually Works What do Groupon knockoffs, offshore shortcuts, and a Lil Wayne lyric have in common? For Cody Jensen, they were all lessons on his path to building Search Bloom — a multimillion-dollar SEO and digital marketing agency built on transparency, strategy, and results. In this episode, I sit down with Cody — former Googler, data-obsessed strategist, and CEO of Search Bloom — to pull back the curtain on what act...

3 months ago

49 minutes

Uncomplicated Marketing

#62 - The $20M Pay-Per-Call Playbook

From Car Washes to $20M Funnels — Chris Shihadeh on Scaling Smart with Pay-Per-Call What do data lists, AI-generated ads, and a six-year-old’s car wash have in common? For Chris Shihadeh, they were all stepping stones on a journey to building Skylab Digital, a powerhouse in pay-per-call lead generation for the Medicare and insurance space. In this episode, I sit down with Chris — a scrappy entrepreneur, creative tactician, and CEO of Skylab Digital — to talk about how he turned failure into f...

3 months ago

40 minutes

Uncomplicated Marketing

#61- Marketing Isn’t Optional — It’s How You Win

From Madison Avenue to Main Street — Benjamin Hawk on Brand Strategy That Actually Works What do BMW, American Express, and small-town coffee shops have in common? They’ve all benefited from Benjamin Hawk’s sharp creative mind and brand-building expertise. In this episode, I sit down with Benjamin Hawk — a seasoned creative strategist, brand whisperer, and self-proclaimed “couples therapist for brands” — to unpack what enterprise brands get right about marketing, and how small businesses can ...

3 months ago

1 hour 7 minutes

Uncomplicated Marketing

#60- The Pressure Paradox

The Psychology of Peak Performance — Dr. Adam Formal on What High Achievers Get Wrong About Success What happens when you reach the top of your game — and suddenly everything feels harder, not easier? In this episode, I sit down with Dr. Adam Formal, a clinical psychologist who works with Team USA athletes, C-suite executives, and elite performers who look superhuman from the outside but are very much human on the inside. From Olympic athletes dealing with post-career identity crises to exec...

4 months ago

49 minutes

Uncomplicated Marketing

#59- The Startup Blueprint: Tech, Traction & Truths About Capital

Build Before You Burn Out — Chris Davis on What Startups Keep Getting Wrong About Tech What does it really take to build a tech startup that scales — and how do you avoid the costly mistakes most founders make? In this episode, I sit down with Chris Davis, a seasoned startup operator, strategist, and former CEO of multiple venture-backed companies, to talk through the gritty, unglamorous parts of launching a tech business that actually works. From his early years navigating sports tech and re...

4 months ago

57 minutes

Uncomplicated Marketing

#58- Conducting the Marketing Symphony: Inside the CMO Role

🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO Role What does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing Officer at TrustRadius, to unpack what it really means to lead marketing today—across content, data, strategy, and most of all, trust. With a background that spans SaaS, brand building, and go-to-market strategy, Allyson shares how she orchestrates marketing teams to drive grow...

4 months ago

45 minutes

Uncomplicated Marketing

#57- The Truth About Attribution (That No One Tells You)

🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s Future Is marketing attribution still possible without cookies? And how do you actually know which of your efforts are driving conversions? In this episode, I sit down with Jeff Greenfield—entrepreneur, magician, and co-founder of Provalytics—who’s building the next generation of privacy-compliant, AI-driven attribution for marketers who are tired of guessing. Jeff’s career path is anything but ordi...

4 months ago

1 hour 3 minutes

Uncomplicated Marketing

#56- Power Back to Hosts with Direct BookMe

🎙️ This Week’s Episode: Why Short-Term Rental Hosts Are Ditching Airbnb Tired of sky-high booking fees and platform rules that favor guests over hosts? In this episode, I sit down with Denayer and Carlos, co-founders of Direct BookMe, a community-first platform helping short-term rental hosts take back control of their business—and their profits. Born from their own frustration as frequent travelers and would-be hosts, Direct BookMe is on a mission to simplify direct bookings, eliminate commi...

5 months ago

42 minutes

Uncomplicated Marketing

#55- You Don't Need Better Videos- You Need A Better Strategy

🎙️ This Week’s Episode: Why B2B Video Marketing Is Broken—and How to Fix It B2B video isn’t working the way it should. In this episode, I sit down with Daniel Borba, founder of Spark Portal, to talk about how companies are burning budget on flashy videos that don’t perform—and what to do instead. Daniel breaks down: The Video-as-a-Service (VaaS) model that’s disrupting B2B marketingWhy production quality ≠ effectivenessThe simple framework to turn webinars, explainer videos, and even selfie c...

5 months ago

58 minutes