From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype. ...
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From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype. ...
#57- The Truth About Attribution (That No One Tells You)
Uncomplicated Marketing
1 hour 3 minutes
5 months ago
#57- The Truth About Attribution (That No One Tells You)
🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s Future Is marketing attribution still possible without cookies? And how do you actually know which of your efforts are driving conversions? In this episode, I sit down with Jeff Greenfield—entrepreneur, magician, and co-founder of Provalytics—who’s building the next generation of privacy-compliant, AI-driven attribution for marketers who are tired of guessing. Jeff’s career path is anything but ordi...
Uncomplicated Marketing
From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth. From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype. ...
