Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1 | Two Ecomm Experts
Adam Pivko is an award-winning e-commerce expert with a 15+ year track record of success in the performance marketing industry. Adam has spent the majority of his career servicing merchants, helping them save more money, make more money and grow. From high-volume subscription models, through to affiliate driven traffic on direct response e-commerce, he's extremely proficient with CRO and performance driven pages and assets. Today, he runs his own direct-to-consumer brand, Autumn DNA, while helping brands grow and thrive through strategic marketing and design with Tierra Agency.
In this episode, Adam and Viktor discuss must-know strategies for 2025: creating high-converting landing pages, unlocking opportunities with platforms like AppLovin and refining upselling techniques. They’ll also share insights on understanding customer behavior and eliminating the common mistakes that hold back conversion rates.
The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, an ecommerce advertising agency, as well as a co-founder of a 7-figure e-commerce store.
Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!
Follow Adam Pivko on social media: LinkedIn
Follow Viktor: Instagram Facebook LinkedIn
Follow Markademics: Instagram LinkedIn
We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist
Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. If you want to work with us, visit our website and book a call here
Thank you for listening to the podcast! More episodes to come!
Timestamps: (0:00) Introduction (2:33) Customer Feedback Driven Growth (8:33) Ad Creatives and Targeting Strategies (10:47) Cold Customer Acquisition (14:40) The importance of looking at the right metrics (19:52) Analysing customer feedback (25:47) Balancing Lifetime Value & Profitability (27:45) Product Market-Fit Testing (36:50) AppLovin for E-commerce Growth (43:32) High Performing Landing Pages & Common Mistakes (1:00:20) Grindr, Favourite Non-traditional Platform (1:06:27) The Why, How, What in 2025
Two Ecomm Experts formerly known as The Markademics Podcast!

The UGC wave is DEAD - 2024 e-comm creatives are different ft. Sarah Levinger | S2 EP10 | Two Ecomm Experts When you understand the real reasons behind customer behaviors, you're not just shooting arrows in the dark hoping to hit the target. You’re crafting messages that resonate, strategies that work, and connections that last. Sarah Levinger has spent the last 10 years studying why people buy and has applied what she’s learned to help brands like True Classic, HexClad, Obvi, and Original Grain cut costs, boost sales, and captivate the masses using psychology. In this episode, Sarah and Viktor will talk about the future of copywriting, ad strategy for entertainment brands, the purpose of a creative strategist, virality recipes and the way to change an established brand’s messaging. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Sarah on social media: https://www.linkedin.com/in/sarahlevinger/ https://twitter.com/SarahLevinger Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: 0:00 Introduction 3:12 Biggest Mistakes 8:53 First things to look at and Brand Messaging 12:50 Categorizing Emotions 20:57 Changing the Messaging 25:18 Virality Recipe 2024 30:56 Strategy for Entertainment Brands 33:16 Purpose and Work of Creative Strategist 38:03 Single Image vs. Videos in Advertising 41:09 Where is Copywriting Going 43:14 Future of the Advertising World and Educating the Audience 50:45 Sources of Inspiration and Knowledge Two Ecomm Experts formerly known as The Markademics Podcast

Get a CFO for your Ecomm business or fail ft. Matthias Walter Eser | S2 EP9 | Two Ecomm Experts Matthias Walter Eser is CEO of ESER CAPITAL Vermögensverwaltung GmbH, based in Munich. He and his team support 7- and 8-figure growth companies in all financial challenges and, as part of CFO as a Service, support ambitious growth companies in the economic realization of their goals. From the nuanced strategies of investment banking to the successful completion of an exit - your success in the world of corporate finance is our top priority. Your goal is our mission: together we will guide you through every phase and ensure that your financial transactions are not only successful, but also seamless and efficient. In this episode, Matthias and Viktor will talk about the taxation for e-commerce, expanding to new markets, finding a good CFO and the ever-changing buyer behavior. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Matthias on social media: https://www.linkedin.com/in/matthias-walter-eser-880174237/ Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: 0:00 Intro 2:25 Biggest trends in E-commerce 7:46 Changing Buyer Behavior and its Impact on E-commerce 19:50 Protect your brand 24:02 Positions in the company 30:50 Finding a Good CFO 40:03 Taxation and Business Environment 45:05 Expanding to New Markets 56:35 Sources of Information and The Future for the Market Two Ecomm Experts formerly known as The Markademics Podcast

From Ad World Pro to Scaling 7-fig ecomm brands with B2B marketing ft. Bill Stathopoulos | S2 EP8 | Two Ecomm Experts Bill Stathopoulos is a Growth Marketer and the CEO of SalesCaptain. His agency excels in accelerating growth for B2B SaaS companies & agencies past $3M revenue, by unlocking advanced GTM and Outbound strategies. They have a track record of getting their clients calls with enterprise organizations like BlackRock, Diageo, BestBuy, and ESPN. He has interviewed Seth Godin, John Sculley, Scott Galloway, Kipp Bodnar, Arianna Huffington and built the speakers lineup for Ad World, the largest Marketing conference in the world. In 2023 he published his first book, Cold Email Secrets. In this episode, Bill and Viktor will talk about the ins and outs of B2B marketing, cold emailing strategies, building partnerships and collaborations, team dynamics and useful tools for e-commrece. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Bill on social media: https://www.instagram.com/bill.stathi/ https://www.linkedin.com/in/billstath/ Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

Fiona Hepher is the Co-Founder and CEO of Sansorium, a North American marketplace and agency dedicated to award-winning alcohol-free wine, spirits, and aperitifs sourced globally. Over the past decade, her professional journey has been a testament to her unwavering dedication to fostering a positive and lasting impact on everyone’s well-being. Her career spans diverse landscapes, from orchestrating empathy-driven community experiences in Dubai to the expansion of Saje Natural Wellness' educational marketing program across North America to reshaping societal perspectives on health and wellness at One & Body. Today, Fiona challenges norms entrenched in a multi-billion dollar industry, charting a new course where alcohol isn’t the center of every occasion. In this episode, Fiona and Viktor will discuss building a marketplace without Facebook ads, the Logistics of importing from Europe and Asia, the importance of consistency and branding and a healthy approach to toxic hustle culture. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Fiona on social media: https://www.linkedin.com/in/fionahepher/ https://www.instagram.com/fionahepher/ https://www.instagram.com/sansorium__/ Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: 2:23 Starting out 7:02 Importing from Europe and Australia 9:07 Testing the Market and the Strategy 12:52 Numbers game and traps of importing 18:30 Marketing Strategy and Building Community 22:52 No Facebook Ads 29:58 Building a brand and an offline community 34:50 The Importance of Consistency and Branding 44:23 Fiona’s mindset on entrepreneurship and hustle 57:30 Recommended Books 1:05:26 Fiona’s Vision for the Future Two Ecomm Experts formerly known as The Markademics Podcast

We introduce Matthew Gohl, the CEO of Santevia, a brand that has had tremendous success in transitioning from retail to an e-commerce store. Raised in Vancouver with a love for skiing, Matthew attended the University of Victoria in Canada studying business and spent a year in Beijing on an academic exchange. After university, he moved to London, England, to work in the tech industry, later founding an agritechnology firm. Eventually, Matthew returned to Canada to work in his family business, Santevia, eventually becoming CEO. Leveraging his international experience and background in tech Matthew is driving growth online in the mineralized water filtration company, serving markets in Canada, the USA, and the United Kingdom. In this episode, Matthew and Viktor will discuss transitioning from retail to e-commerce, the specifics of selling on Amazon, growing on Shopify and Tiktok, a formula for using influencers profitably and tracking influencer performance and commission payouts. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Matthew on social media: Follow Viktor: Follow Markademics: We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - • The Markademics podcast Season 1 Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: Thank you for listening to the podcast! More episodes to come! Timestamps: (0:00) Intro (4:00) Transition from Retail to E-commerce (12:47) Balancing Website, Amazon and Retail Sales (18:13) Expanding to the UK and Amazon Central (20:23) Transition from Amazon Vendor Central to Seller Central (29:12) Key principles for success on Amazon in 2024 (32:11) Marketing and Sales on Amazon (39:22) Working with experts (43:25) Growing on Shopify and TikTok (50:02) Formula for Using Influencers Profitably (55:26) Tracking Influencer Performance and Commission Payouts (59:33) Key elements for growth, Favorite books and Sources of Information

Building Multiple 9-figure Omni-channel brands ft. Mike Fata | S2 EP5 | Two Ecomm Experts We introduce Mike Fata, a highly successful entrepreneur known for building a $100 million business, Manitoba Harvest Hemp Foods, which he co-founded in 1998. His entrepreneurial journey began with a pivotal decision to prioritize his health, which turned into a profitable business. Under his leadership as Chairman of the Board and CEO, Manitoba Harvest experienced remarkable growth, culminating in a strategic 9-figure sale in 2019. Fata, a seasoned entrepreneur, he is an advisor, chairman, and investor in 10+ prosperous health companies. Beyond his roles in business, he channels his wealth of experience into mentoring businesses, actively contributing to their growth and success. In this episode, Mike and Viktor will discuss the challenges of transitioning from an e-commerce store to selling in retail stores, ways to fund your business, opinions on trade shows and investors perspective on e-commerce. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Mike on social media: https://www.linkedin.com/in/themikefata/ https://www.instagram.com/themikefata/ https://twitter.com/themikefata Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ https://linkedin.com/company/markademics We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - • The Markademics podcast Season 1 Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: (2:39) Business 25 years ago (5:22) Biggest struggles for e-commerce brands (8:01) Investors Perspective on E-commerce (10:29) Funding options for startups (12:32) Signs you need an investment (16:09) Common Misconceptions about business growth (17:21) Steps and Tools Every Brand Needs (20:39) Requirements for your brand in retail (21:52) Expanding Internationally (24:14) Hiring for Sustainable Growth (28:26) Toolkit for E-commerce to Retail (30:20) Trade shows (32:00) Successful sales in Retail (36:34) E-commerce industry in the next 10 years (38:34) Favorite books (39:25) Finding a Mentor for your Business (44:12) Mindset for Success in E-commerce (46:13) Sources of information about Business

Introducing Ben Feys and Kevin Niehoff, the dynamic force behind YoPrettyBoy, a trailblazing men's skincare brand. Faced with persistent skincare challenges like acne and eczema, these young professionals refused to settle. Instead, they transformed their frustration into entrepreneurial fuel, birthing the idea of the "Nike of skincare." In 2019, Ben and Kevin transitioned their passion into a tangible reality, launching YoPrettyBoy as a side hustle. Operating on a lean team of two, they meticulously researched, surveyed, and laid the groundwork before the official launch. Fast forward a few years, and their bootstrapped brand is poised to exceed $1 million in annual revenue, a testament to their dedication and strategic approach.
In this episode, the three e-commerce experts will discuss the importance of surveys before action, the challenges of launching a skincare brand, investing in R&D, the winning mindset behind a lean team and working with agencies and contractors.
The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.
Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!
Follow Kevin and Ben on social media: LinkedIn - Ben Feys LinkedIn - Kevin Niehoff
Follow Viktor: Instagram Facebook LinkedIn
Follow Markademics: Instagram LinkedIn
We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - The Markademics Podcast Season 1
Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: Markademics Website
Thank you for listening to the podcast! More episodes to come!
Timestamps: (0:00) Introduction (4:20) Starting YoPrettyBoy (6:08) Challenges in starting a skincare brand (11:39) Steps to Launching a Business (15:24) Surveying Before Launch (17:50) Marketing and Profitability (23:53) Demographic (26:15) Initial Profit and Retention of Customers (36:56) Mistakes in the business (40:41) Working with agencies (46:43) Best Hiring Decision (50:18) Finding a mentor (54:52) Future of the brand

Sparking Glimmer in the E-commerce world | Two Ecomm Experts | EP03 | S02
Introducing Jared Oliva, an American entrepreneur and inventor who co-founded Moss Amigos. He and his partner Will Starr founded the company due to their belief that anyone can take care of a plant — green thumb or not! Moss Amigos is the perfect low-maintenance companion for any space that needs a dash of life and color.
In this episode, Jared and Viktor will discuss how to understand your customers better, build an amazing community around your brand, the concept of glimmers in ads, advertising seasonal products, bootstrapping your business, and the importance of authentic marketing.
The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.
Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!
Follow Jared on social media: LinkedIn Instagram Twitter Follow Viktor: Instagram Facebook LinkedIn Follow Markademics: Instagram
We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski. You can check them out in this playlist - The Markademics podcast Season 1 Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. An e-commerce advertising agency. If you want to work with us, visit our website and book a call: our website
Thank you for listening to the podcast! More episodes to come!
Timestamps: (0:00) Intro (3:34) Starting Moss Amigos and Early Growth (5:20) Understanding Buyer Psychology (7:07) Transition to Retail (8:45) The Importance of Organic and Authentic Marketing (9:55) Bootstrapping your business (12:02) Growing During Covid-19 (13:56) Scaling the business (16:22) Jared’s background (20:17) Differentiating Moss Amigos (21:37) Creating Glimmers in Ads (26:40) Building a good community (28:42) Lifetime value and Retention (33:24) Advertising Seasonal Products (38:07) Success and failure on Facebook (42:12) Tiktok Shop (45:29) Google (48:06) Starting out in e-commerce in 2024 (51:41) Favourite sources of information, Books, (1:00:32) Future of Moss Amigos

UGC for Millions and the Power of Giving Back | Two Ecomm Experts | EP02 | S02 Introducing Thomas Ma, a co-founder of Saphire Studios and a Forbes 30 under 30 honoree. His role in the TikTok Creative Exchange (TTCX) has set the stage for Sapphire Studios to become an official marketing partner with TikTok, collaborating with over 200 companies in the past 6 months alone. His agency creates compelling User-Generated Content (UGC) and drives brands to reach their highest potential. Beyond his professional pursuits, Thomas is passionate about giving back, engaging in charity work, and contributing to the creation of a better future. In this episode, Thomas and Viktor will discuss how The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Thomas on social media: Instagram LinkedIn Follow Viktor: https://www.instagram.com/viktor.stoilov.official/ https://www.facebook.com/ViktorStoilovOfficial/ https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics: https://www.instagram.com/markademics/ We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh and Sebastian Szalinski. You can check them out in this playlist - [• The Markademics podcast Season 1](https://www.youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj) Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come! Timestamps: (0:00) Intro (3:01) Starting out with creatives (5:54) Consumer behavior towards UGC (7:29) Making UGCs work (8:31) Key data and KPIs (10:56) Onboarding clients (13:38) Biggest misconceptions about UGCs (14:47) Clients that revolutionized your work (15:48) Good traits of a UGC agency (18:12) Creative Research (18:52) $20,000 in creatives (21:18) Favourite formats for UGC (23:54) Driving force (25:42) Failures (27:59) Meeting Preparation (33:15) Strategy for growth (31:08) Personal questions (35:03) Being burned by people (37:58) Plans for the future (40:29) Success with ads in 2024 (41:40) Giving back

Destroying 99% of Facebook Ads Experts ft. Charles Tichenor IV | Two Ecomm Experts | EP01 | S02 Meet Charles Tichenor IV, a leading Facebook advertiser in the US, credited with generating over $1 billion in revenue. With a decade of experience, Charley has managed 7-figure daily budgets for brands like Schwarzkopf, Nissan, and CBS. His early work included handling Facebook ads for Apple and New Balance, with budgets ranging from $10,000 to $50,000 per day. As the founder of Disruptor School, Charley is committed to reshaping the digital marketing industry, having helped thousands through programs like Facebook Ads MBA. Join us as we explore his insights and disruptive strategies in this episode. In this episode, Charles and Viktor will discuss how the FB ads world has changed in the last few years, the big mistakes 7-figure brands make with their FB ads, how to make the most out of Advantage+ ads, the steps into starting and maintaining a profitable FB ads account and much more. The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential! Follow Charles on social media:

Ep 09 | Live Shopping: The Game-Changer for E-commerce Businesses ft. Oscar Bjørn-Rosager | The Markademics Podcast Oscar Bjørn-Rosager is 26 years old and the CEO & Founder of CYKOM. The Forbes U30 honoree from 2021 founded the business when he was just 19 and has ever since been taking the cycling community by storm. The main idea of CYKOM is to buy and sell the official bikes of the Tour de France teams and sell them to their customers in more than 80 countries. CYKOM is the official supplier of Tour de France Merchandise and official team jerseys. Lastly, CYKOM is hosting the official webshops of several Tour de France and pro cycling teams. Today CYKOM has between 20 and 30 employees, depending on the season. In this episode, Oscar and Viktor will discuss organizing live shopping events, logistics systems, adapting your business to change and much more. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics. Follow Oscar on Instagram: https://www.instagram.com/_oscarbjorn/?hl=en LinkedIn: https://www.linkedin.com/in/oscar-bjorn-rosager-proownedcycling/?originalSubdomain=dk Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh and Sebastian Szalinski. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

Ep 08 | E-commerce Logistics Preparation for Q4 ft. Izzy Rosenzweig | The Markademics Podcast On today's podcast, we are joined by Izzy Rosenzweig, the CEO of Portless and founder of Browze. Izzy is a renowned expert in cross-border logistics, committed to helping DTC brands maximize their profit margins and cash flow. Through Portless, Izzy has revolutionized e-commerce fulfillment, ensuring exceptional accuracy and timely delivery of over 2.5 million cross-border packages. Additionally, as the visionary behind Browze, Izzy has curated a unique cross-border marketplace, sourcing high-quality, affordable products directly from overseas factories. With a strong emphasis on white-glove customer service and a deep understanding of logistics and DTC growth, Izzy shares invaluable insights on optimizing e-commerce operations for enhanced profitability and sustainable success. In this episode, Izzy and Viktor will discuss e-commerce logistics, inventory, finding suppliers, and DTC strategies. They will also talk more about significant supply chain issues, liquidation, production, and the future of e-commerce and DTC. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics. Software mentioned: https://www.168.com/index.html Follow Izzy on Twitter: https://twitter.com/izzy_rosenzweig?lang=en LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/?originalSubdomain=ca Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh and Sebastian Szalinski. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

Ep 07 | 9-figure E-commerce lessons from True Classic | The Markademics Podcast Ben Yahalom is the President at True Classic, a premium menswear company on a mission to make everyone look good & feel good. An industry veteran with over eight years of experience working in performance marketing and business growth consulting, Ben has played a major role in profitably growing True Classic to 9 figures in 2 short years. Previously, Ben spent four years at Meta(previously Facebook), helping C-suite executives and marketing professionals of hyper-growth companies to exponentially grow their businesses by leveraging Facebook & Instagram’s marketing solutions. In this episode, Ben and Viktor will talk more about bootstrapping your own business, hiring talent, sustaining team motivation, choosing suppliers, and negotiating good prices. They will also talk more about how to increase your profit margin, getting valuable feedback from clients, and core elements you should focus on when starting a new business. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics. Follow Ben on Twitter: https://twitter.com/BYahalom LinkedIn: https://www.linkedin.com/in/benyahalom/ Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh and Sebastian Szalinski. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

Brice Josselin is a French digital marketing manager with more than 10 years of experience in digital marketing. He is currently leading the Google Ads Team at Mentor Marketing Agency, situated in Nice, France. He drives sales for e-commerces stores of different sizes in France and worldwide. In this episode, Brice and Viktor will talk more about the advantages of Google Ads, how Performance Max works, the French e-commerce market, the mindset of the French customer, and strategies for effective Youtube ads. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics. Follow Brice on LinkedIn: https://www.linkedin.com/in/bricejosselin/ Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, and Sebastian Szalinski. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

Ep 05 | E-commerce product-market fit disasters | The Markademics Podcast Jem Bourouh is a 24 years old serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem and his team have spent more than $318M profitably. After being in the DTC space for more than 4 years, he's decided to not only bootstrap his own e-commerce brands but also to invest and acquire other businesses such as marketing agencies and e-commerce brands. In this episode, Jem and Viktor will talk more about the principles of starting a new product, venture capital for e-commerce stores, differences in the market around the world, common mistakes in raising capital, and creating and operating systems in your business. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. The podcast explores many different topics such as general marketing, advertising, supply, and logistics. Follow Jem on Instagram: https://www.instagram.com/jembourouh/ Youtube: https://www.youtube.com/channel/UCgDwqtlO4_4JUMALqhG7agA LinkedIn: https://www.linkedin.com/in/jem-bourouhz Twitter: https://twitter.com/JemBourouhDE Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ Markademics is an e-commerce advertising agency. If you want to work with us, visit our website: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

Sebastian Szalinski is a serial entrepreneur and manages a portfolio of over 450 million in e-commerce revenue while spending 60 million on ads. Together with his agency IRON media GmbH, they help 7-figure brands cross the 8-figure mark by shifting acquisition & retention in-house and we help recruit A Players for the Companies to drive enterprise value. In this episode, Sebastian will share more about the most important roles of the company, what’s holding your business back, the effects of the recession, problems with funded businesses, and what 7-figure businesses get wrong. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics. Follow Sebastian on Twitter: https://mobile.twitter.com/szalinski4 Youtube: https://www.youtube.com/@szalinski7 LinkedIn: https://www.linkedin.com/in/sebastian-szalinski/ His agency: https://ecomscaling.org/sta Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ We’ve recorded episodes with Alex Fedotoff, Matt Patoli, and Carl Weische. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj Markademics - an E-commerce agency specializing in performance marketing for D2C brands. ✅ Over $3 million in invested Ad spend on Facebook alone ✅ Managed the ads or consulted 100+ brands in 15+ markets. ✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/ Thank you for listening to the podcast! More episodes to come!

Carl Weische is a CRO expert and co-founder of ACCELERATED. His agency specializes in accelerating the growth of D2C-Brands by unlocking the power of CRO and A/B-Testing. They are working with some of the fastest scaling D2C-Brands from 7- to 9-figures. In this episode, Carl will share more about the most important data in CRO, what makes a great CRO specialist, ways to increase the AOV, and the biggest trends in the CRO world right now. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. The podcast explores many different topics such as general marketing, advertising, supply, and logistics. Follow Carl on Instagram: https://www.instagram.com/carlweische/?hl=en LinkedIn: https://www.linkedin.com/in/carl-weische-2488a5198/ His CRO agency: https://www.acceleratedagency.com/go56568337 Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ Website: https://markademics.com/

Matt Pattoli is the Co-founder of Cometly - an app that gives you a smart way to track, analyze and scale your Facebook ad campaigns. In today’s episode, Viktor and Matt will talk more about how Cometly started out, how the dreaded IOS 14 update affects advertising, what is fingerprint tracking, what is the future of advertising, and much more. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. The podcast explores many different topics such as general marketing, advertising, supply, and logistics. Follow Matt on Twitter: https://mobile.twitter.com/mattpattoli LinkedIn: https://www.linkedin.com/in/mattpattoli/ Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn:https://www.linkedin.com/in/viktor-stoilov/ Follow Markademics on Instagram: https://www.instagram.com/markademics/ Website: https://markademics.com/

Forbes calls him "King of Scaling Facebook Ads", Alex Fedotoff shares how to build a sellable e-commerce business. He is one of the top Facebook advertising strategists for e-commerce in the world, scaling businesses from 0 to $15 million in less than 16 months and generating over $100 million in e-commerce sales throughout his career. His community eCommerce Scaling Secrets connects and helps entrepreneurs scale their businesses to 7-8 figure level. The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store. The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. The podcast explores many different topics such as general marketing, advertising, supply, and logistics. Follow Alex on Instagram: https://www.instagram.com/alexfedotofff/ Check out his program:https://course.ecommercescalingsecrets.com/ Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/ Facebook: https://www.facebook.com/ViktorStoilovOfficial/ LinkedIn: https://www.linkedin.com/in/viktor-stoilov/