Effective Landing Page Tactics for 2025 ft. Adam Pivko | S3 EP1 | Two Ecomm Experts
Adam Pivko is an award-winning e-commerce expert with a 15+ year track record of success in the performance marketing industry. Adam has spent the majority of his career servicing merchants, helping them save more money, make more money and grow. From high-volume subscription models, through to affiliate driven traffic on direct response e-commerce, he's extremely proficient with CRO and performance driven pages and assets. Today, he runs his own direct-to-consumer brand, Autumn DNA, while helping brands grow and thrive through strategic marketing and design with Tierra Agency.
In this episode, Adam and Viktor discuss must-know strategies for 2025: creating high-converting landing pages, unlocking opportunities with platforms like AppLovin and refining upselling techniques. They’ll also share insights on understanding customer behavior and eliminating the common mistakes that hold back conversion rates.
The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, an ecommerce advertising agency, as well as a co-founder of a 7-figure e-commerce store.
Get ready to level up your e-commerce game with the Two Ecomm Experts. Join our host Viktor Stoilov, founder of Markademics, in his conversations with top-notch e-commerce specialists from all over the world. Listen to them unpack the latest trends in the e-commerce world together with hot topics such as marketing, advertising, supply, and logistics. Take your business to the next level with this library of valuable conversations and reach your full e-commerce potential!
Follow Adam Pivko on social media:
LinkedIn
Follow Viktor:
Instagram
Facebook
LinkedIn
Follow Markademics:
Instagram
LinkedIn
We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh, and Sebastian Szalinski.
You can check them out in this playlist
Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results.
If you want to work with us, visit our website and book a call
here
Thank you for listening to the podcast! More episodes to come!
Timestamps:
(0:00) Introduction
(2:33) Customer Feedback Driven Growth
(8:33) Ad Creatives and Targeting Strategies
(10:47) Cold Customer Acquisition
(14:40) The importance of looking at the right metrics
(19:52) Analysing customer feedback
(25:47) Balancing Lifetime Value & Profitability
(27:45) Product Market-Fit Testing
(36:50) AppLovin for E-commerce Growth
(43:32) High Performing Landing Pages & Common Mistakes
(1:00:20) Grindr, Favourite Non-traditional Platform
(1:06:27) The Why, How, What in 2025
Two Ecomm Experts formerly known as The Markademics Podcast!
