Transforming Biopharma

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Transforming Biopharma

ZS

30 episodes

3 months ago

As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...

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As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...

Show more...

Episodes (20/30)

Transforming Biopharma

Cultivating resilience: Building a better supply chain with McKesson’s Ammie McAsey

As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...

3 months ago

46 minutes

Transforming Biopharma

‘We can’t do it alone’: UCB’s Colin Lake on partnerships, patients and rare diseases

Colin Lake, VP and head of digital care transformation, neurology and rare disease at UCB, is passionate about helping patients with rare diseases. He joins Maria Whitman to talk about how UCB has focused on simplifying its digital strategy to address key pain points for rare disease patients. Highlights include: Why partnerships are an important part of this journeyHow a collaboration using ZS’s ZEBRA tool helped UCB move the needle of diagnosisWhy pharma leaders should experiment with...

4 months ago

50 minutes

Transforming Biopharma

‘The hinge moment’: Envisioning transformation with Amgen’s Alex Koehler

How should pharma companies respond to the current “hinge moment” where new technologies are enabling breakthroughs in drug discovery, manufacturing and customer engagement? Maria Whitman’s guest Alex Koehler, vice president and head of digital technology and innovation at Amgen, believes it’s time to be bold and move faster to capitalize on this opportunity. In this episode they discuss: How Amgen is using its Amgen India Center as an innovation hub to tackle key challengesHow AI and d...

5 months ago

43 minutes

Transforming Biopharma

‘We’re all tech leaders now’: A conversation with Salesforce’s Kyrsten Musich

The opportunities to reshape customer engagement have never been greater for pharma, but what role does the customer relationship management (CRM) system play? Kyrsten Musich, vice president of healthcare and life sciences at Salesforce, talks with Maria Whitman about how CRM can enable a more customer-centric approach for life sciences. Highlights include: Why we need to think about the CRM as a system of context, a system of intelligence and a system of activationHow Salesforce is framing t...

6 months ago

53 minutes

Transforming Biopharma

How CRM can help pharma break barriers and transform customer engagement

Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started. Highlights include: · Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool · How to orchestrate roles, content and co...

7 months ago

45 minutes

Transforming Biopharma

Expanding access to cell and gene therapies with McKesson’s Joe DePinto

Joe DePinto, McKesson’s head of cell and gene advanced therapies, supports patients, providers and payers throughout the treatment journey. He’s particularly passionate about helping patients get access to groundbreaking therapeutic interventions. Maria Whitman gets his perspective on the current state of cell and gene therapy and the promising advancements that can ensure more patients receive these treatments. Highlights include: Why strategic partnerships and digital information are...

1 year ago

44 minutes

Transforming Biopharma

Future focus: How the AHA is tackling cardiac health and more with Juliana Crawford

If we want to make change in healthcare, we can’t take a one-dimensional approach. We need a multifaceted plan. Having just celebrated its 100th anniversary, the American Heart Association (AHA) is pursuing that vision. Maria Whitman talks with Juliana Crawford, EVP of emerging strategies at the AHA, to find out how the association is thinking about how policy, science and consumer education can fit together in a broad approach to solving healthcare problems. Highlights include: How th...

1 year ago

39 minutes

Transforming Biopharma

Advancing pharma research for everyone: The clinical site perspective

Clinical trial sites are important players in biopharma’s success. In this episode, we hear from site experts Lauren Wall of the University of Chicago and Caroline Smith of Charter Research on how pharma can forge successful partnerships. While good communication, transparency and collaboration are key, they also discuss how investing in site engagement and understanding the challenges and needs of sites can improve the clinical trial process. Highlights include: What sites have learned...

1 year ago

43 minutes

Transforming Biopharma

‘Culture is critical to performance’: Aligning values and strategy with Paul Ingram

What’s the role of culture in an organization and how can it play a pivotal role in shaping performance or even helping businesses transform? Maria Whitman sits down with Paul Ingram, professor of business at Columbia University, to explore the critical role of culture and organizational dynamics in driving successful transformation. Ingram, an expert on leadership and strategy, talks about the relationship between individuals, their values and beliefs and how that connects to an organization...

1 year ago

45 minutes

Transforming Biopharma

Beyond process improvement: Why organizational architecture matters with Mike Tushman

Maria Whitman interviews Mike Tushman, professor at Harvard Business School, about the importance of organizational architecture during times of transformation. He describes how companies that successfully transform create an organizational architecture that allows both “exploitation” of existing successful strategies and “exploration” of what they might build for the future. He also discusses the role of leaders in driving transformation and the potential of generative AI.

1 year ago

35 minutes

Transforming Biopharma

Navigating the system, meeting patients where they are with Oya Gilbert

How can healthcare and biopharma meet patients where they are? Maria Whitman interviews Oya Gilbert, a podcaster and patient advocate, about his journey as a multiple myeloma patient. They also talk about Oya’s work with the Health, Hope and Hip-Hop Foundation, which aims to use hip-hop culture to promote health literacy in underserved communities. Covering the importance of authenticity and trust in healthcare, as well as the need for education and empowerment for patients, this conversation...

1 year ago

47 minutes

Transforming Biopharma

From data collection to data connection: Reinventing pharma’s commercial model

How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model. Carolyn Morrow, Namita Powers, Srihari Sarangan and Karthik Sourirajan talk about how pharma can create behavior-changing, personalized customer engagement at scale and how companies will need to rethink data collection to achieve data connection.

1 year ago

42 minutes

Transforming Biopharma

Resetting how we think about obesity: A patient’s point of view

Recent headlines about the use of prescription drugs for weight loss make obesity a prominent and relevant topic in today’s discussions about health and well-being. Bill Coyle, ZS’s global head of biopharma, and Mandi White-Ajmani, Ph.D., clinical psychologist and owner, Small Brooklyn Psychology, join Maria Whitman to talk about the underlying challenges obesity presents to society and healthcare, even as new treatments emerge.

2 years ago

42 minutes

Transforming Biopharma

Living with myeloma: Patient advocate Yelak Biru’s story

Yelak Biru, president and CEO of the International Myeloma Foundation, is passionate about patient advocacy with good reason—he’s been one himself for 28 years. Yelak joins Maria Whitman to talk about his patient experience and how it shaped his perspective as the leader of the first and largest global organization focusing specifically on multiple myeloma. He also talks about how evolving tools and technology like AI can be used to create personalized patient experience, how his passion for ...

2 years ago

37 minutes

Transforming Biopharma

Disruptors, influencers and the modern customer experience with Arun Shastri

As biopharma transforms its commercial model, what can it learn from other industries? To find out, Maria Whitman sits down with Arun Shastri, global AI practice lead at ZS. Arun’s an expert on how organizations are modernizing their customer experience and the technology and mindset needed for success. He discusses key principles for the modern sales organization, the real potential of artificial intelligence and how companies can unlock success. Hear how pharma can learn from disruptors, in...

2 years ago

43 minutes

Transforming Biopharma

On the path to digital transformation with Madhavi Ramakrishna

Madhavi Ramakrishna, global vice president and chief digital officer of commercial, GSK, is passionate about data and technology. A former executive in broadcast media, she’s now at the forefront of adopting analytics to drive commercial success in biopharma. In this episode, she shares her definition of digital transformation and discusses the biggest opportunities she sees for innovation in pharma’s commercial model. She also discusses what pharma can learn about digital success from compa...

2 years ago

30 minutes

Transforming Biopharma

‘Patients first, people always’: Science and strategy with Savitri Basavaiah

Savitri Basavaiah, vice president portfolio and commercialization strategy at Janssen, the Pharmaceutical Companies of Johnson & Johnson, has a deep background in biopharma. She joins Maria Whitman to talk about the broader challenges of commercial leadership and what the future might look like as pharma reimagines its commercial model. She also discusses what pharma should do next at a moment when the pace of innovation is incredibly fast and the challenges are unprecedented; why a grow...

2 years ago

26 minutes

Transforming Biopharma

‘Take the risk’: On the frontier of digital therapeutics with Susa Monacelli

Propeller Health brings digital therapeutic expertise together with respiratory care experience to create solutions that improve patients’ lives. General Manager Susa Monacelli joins Maria Whitman to give her perspective on how pharma companies can succeed on the new frontier of digital therapeutics. She also talks about the progress made so far in realizing the potential of digital therapeutics—and what still needs to be done—as well as the learning curves that may create barriers to adoptio...

2 years ago

43 minutes

Transforming Biopharma

Key capabilities for precision medicine with Dennis Flannelly

As head of precision medicine for Merck U.S. Oncology, Dennis Flannelly is thinking ahead. He joins Maria Whitman in this episode to talk about the capability and mindset shifts biopharma needs to make to design, develop and deliver on precision medicine. He also shares the successes he's seen and what he's most excited about as precision medicine evolves. Listen to find out why navigating data will be a key capability in the future and hear advice for biopharma executives who want to succeed...

2 years ago

16 minutes

Transforming Biopharma

‘Inspired to go above and beyond’: Value creation in precision medicine with Kris Elverum

Biotech CEO/CBO Kris Elverum has worked in large pharma and small biotech firms. He currently acts as a consultant and advisor to both biotech and venture capital companies. Kris joins Maria Whitman on the podcast to share his perspective on precision medicine and the opportunities he sees ahead, as well as how biopharma companies of all sizes can succeed in this sector.

2 years ago

32 minutes