As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...
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As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...
‘We’re all tech leaders now’: A conversation with Salesforce’s Kyrsten Musich
Transforming Biopharma
53 minutes
6 months ago
‘We’re all tech leaders now’: A conversation with Salesforce’s Kyrsten Musich
The opportunities to reshape customer engagement have never been greater for pharma, but what role does the customer relationship management (CRM) system play? Kyrsten Musich, vice president of healthcare and life sciences at Salesforce, talks with Maria Whitman about how CRM can enable a more customer-centric approach for life sciences. Highlights include: Why we need to think about the CRM as a system of context, a system of intelligence and a system of activationHow Salesforce is framing t...
Transforming Biopharma
As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...
