As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...
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As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...
How CRM can help pharma break barriers and transform customer engagement
Transforming Biopharma
45 minutes
7 months ago
How CRM can help pharma break barriers and transform customer engagement
Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started. Highlights include: · Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool · How to orchestrate roles, content and co...
Transforming Biopharma
As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she...
