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Trade Mastermind: Trade Secrets Podcast
Trade Mastermind
100 episodes
1 week ago
Trade Mastermind Presents the Ultimate Construction industry Podcast, unearthing the greatest secrets to growing your construction business. Join our CEO, Joseph Valente, and some of the most successful entrepreneurs in the construction industry as we reveal how to build and scale a profitable 7 Figure Business. Instagram - https://www.instagram.com/trademastermind TikTok - https://vm.tiktok.com/ZM8KLs5q4/ Facebook Community - https://www.facebook.com/groups/tradecoaching/ Twitter - https://twitter.com/TradeCoaching LinkedIn - https://linkedin.com/trademastermind
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All content for Trade Mastermind: Trade Secrets Podcast is the property of Trade Mastermind and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Trade Mastermind Presents the Ultimate Construction industry Podcast, unearthing the greatest secrets to growing your construction business. Join our CEO, Joseph Valente, and some of the most successful entrepreneurs in the construction industry as we reveal how to build and scale a profitable 7 Figure Business. Instagram - https://www.instagram.com/trademastermind TikTok - https://vm.tiktok.com/ZM8KLs5q4/ Facebook Community - https://www.facebook.com/groups/tradecoaching/ Twitter - https://twitter.com/TradeCoaching LinkedIn - https://linkedin.com/trademastermind
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Entrepreneurship
Education,
Business,
How To,
Courses
Episodes (20/100)
Trade Mastermind: Trade Secrets Podcast
Website Wins, Quote Closes & SOPs That Free You
In this no-fluff episode of Coffee with Crockett, host Matt Crockett and trade bosses Sam, Tom, and Joe rip open the playbook for scaling without burning out. They break down: Lead-gen websites on a budget – skip the £1k landing page trap, go WordPress + SEO-optimized for under £350/mo with ongoing tweaks. Pro email that doesn’t choke – ditch bandwidth-limited hosts for Google Workspace (£10/user/mo) with unlimited storage + Drive. Quote presentation that flips “too expensive” into “hell yes” – Tom shares how he turned a £20k rival quote into a £35k win by walking the client through spec differences in-person. Hiring & delegating without chaos – from workshop lead carpenter to admin VA (yes, even your wife can be the MVP), plus shadow-handover tricks. SOPs in 20 minutes – grab a Google template, list objective → responsibilities → steps → revisions. Start with sales & onboarding; back-burner the subbies who already “get it.” AI & automation reality check – Sintra, Zapier, SketchUp cut-lists… what actually saves hours vs. what’s overkill for 1 lead/week. ☕ Grab your brew, hit play, and steal the systems that let owners quote more, build less, and still bank bigger.
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1 week ago
43 minutes

Trade Mastermind: Trade Secrets Podcast
Pricing That Pays & Partnerships That Don’t Screw You | Coffee With Crocket
In this episode of Coffee with Crockett, host Matt Crockett brings together voices from across the trades to tackle the topics that make or break every growing business — pricing, profit, people, pay, and partnerships, plus the all-important client ownership, sales, and systems. From figuring out the right way to calculate gross profit, to managing subcontractor trust, structuring partnerships, and improving your sales process — this episode is packed with real conversations and practical insights straight from the frontlines of trade business ownership. Whether you’re refining your pricing strategy, navigating tricky team dynamics, or learning how to close high-value jobs with confidence, this one’s for you. ☕ Grab your coffee, settle in, and let’s get into it.  
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2 weeks ago
39 minutes

Trade Mastermind: Trade Secrets Podcast
"From Six to Eight Figures: Upgrading Your Mindset, Model, and Momentum" | Trade Secrets
Scaling a business from six to eight figures isn’t just about better marketing or hiring more people — it’s about evolving the entrepreneur behind the business. In this episode, we break down the real barriers to growth — the owner’s mindset and the business model — and explore what it takes to overcome them. You’ll learn why your business can only grow as fast as you do, how to identify when your business model has hit a ceiling, and the power of continuous education and reinvention. Using the metaphor of upgrading “opportunity vehicles,” the episode explains how different business models — from taxis to rockets — determine how far and fast you can go. We also unpack: Why systems, profit margins, and cash flow are the real levers of scale. The importance of quitting non-scalable models and pivoting early. How to balance delivery vs. development to move from chaos to mastery. The undervalued but essential skill of risk-taking and “choosing your hard.” Whether you’re stuck at six figures or scaling past seven, this episode challenges you to upgrade your mindset, re-evaluate your vehicle, and commit to the process of becoming the leader your next level requires. If you’re ready to scale your business with the right systems, mindset, and model — connect with us at https://www.trade-mastermind.co.uk/discovery-day-event-podcast to start building your next-level growth strategy.
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3 weeks ago
15 minutes

Trade Mastermind: Trade Secrets Podcast
Coffee With Crockett Ep 6 | How to Build a Real Business – Not Just a Job
In this episode of Coffee with Crockett, Matt brings together trade business owners to share real challenges, powerful wins, and the mindset shift needed to move from working in the business to building one that works for you. Here’s what you’ll hear: Why your website isn’t just a brochure—and how to get one that actually works without breaking the bank The best email systems for trades and how to set up a proper business email that builds trust How one simple sales follow-up meeting turned a £20K price objection into a £35K sale The real power of quoting in person vs over email—and why cheap competitors often don’t stand a chance How to start creating SOPs (standard operating procedures) for your business so you can delegate, scale and protect quality Tools and tactics to automate your quoting, ordering, and admin workflows Real stories of getting off the tools, hiring the right team, and finally buying your time back From quoting smarter to building systems and scaling operations, this episode is all about turning your trade into a scalable, structured business. 👉 Like, subscribe, and head to trademastermind.co.uk to start building the business you set out to create—not just another job.
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3 months ago
1 hour 15 minutes

Trade Mastermind: Trade Secrets Podcast
Coffee With Crockett Ep 5 | The Power of Process in Trade Businesses
In this episode of Coffee with Crockett, Matt dives into the real-world struggles and success stories of trade business owners refining their processes, boosting sales conversions, and stepping off the tools. You’ll hear: How to build a cost-effective website without compromising professionalism Smart ways to use Google Workspace for business emails and admin efficiency A real-life sales win where a £35K carport job was saved by one follow-up visit The benefits of quoting in person vs email for big-ticket jobs Why SketchUp models and standard visuals can fast-track trust and close deals A practical breakdown of how to create SOPs (Standard Operating Procedures) to futureproof your team and business Tools and ideas for using AI and automation in bespoke manufacturing and quoting Whether you're trying to streamline admin, manage pricing more accurately, or scale without losing control, this episode is packed with honest insight, smart tactics, and relatable advice from fellow tradespeople on the journey to business mastery. 👉 Like, subscribe, and head to trademastermind.co.uk for expert support to grow your trade business fast—and sustainably.
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4 months ago
42 minutes

Trade Mastermind: Trade Secrets Podcast
Coffee With Crockett Ep 4 | Pricing, Partnerships & Professionalism: Trade Business Growth Unlocked
In this episode of Coffee with Crockett, host Matt Crockett opens up the floor for another powerful session with trade business owners tackling real-time challenges. From calculating gross profit margins to navigating awkward partnership dynamics and improving your sales conversion process—this one’s packed with actionable advice and honest conversations. You’ll hear: How to properly calculate your gross margin (and the common mistake to avoid) Whether to offer profit share, salary, or a per-job rate when bringing someone into the business Why giving away customer control can destroy your business How your appearance affects authority and conversion rates The power of booking return sales visits instead of just emailing quotes Tips for DIY content creation and when to invest in a pro Whether you’re quoting £52K kitchens or just trying to get better photos for your website, this episode will show you how to operate smarter, protect your profits, and elevate your professionalism. 👉 Like, subscribe, and head to trademastermind.co.uk to get the tools and training to scale your trade business with confidence.
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4 months ago
38 minutes

Trade Mastermind: Trade Secrets Podcast
From Burnt Out Plumber to Business Owner: Terry’s Journey Off the Tools | Trade Secrets Podcast
In this episode of the Trade Secrets Podcast, Liam sits down with Terry from West Coast Plumbing & Heating — a tradesman turned business owner who’s just 10 months into his journey with the Trade Mastermind and already off the tools. Terry opens up about: Hitting a 5-year plateau and breaking through it How he left a job he hated to become a gas engineer The real reason most tradesmen stay stuck (and how he escaped it) Why being “the best engineer” in your company holds you back The power of systems, mentorship, and focusing ON your business — not just working in it If you're a tradesman wondering “Is this all there is?” — this conversation is your wake-up call. 👉 Want to know how Trade Mastermind helped Terry grow his business and reclaim his time? Check out trademastermind.co.uk 👇 Drop your questions in the comments — and don’t forget to like, follow and subscribe for more real stories from real tradespeople building real businesses. #TradeSecretsPodcast #TradeMastermind #PlumbingBusiness #OffTheTools #BusinessGrowth #TradesmanToBoss #ConstructionBusiness #EntrepreneurMindset #Networking #SuccessStories #PlumbingSuccess
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4 months ago
23 minutes

Trade Mastermind: Trade Secrets Podcast
Coffee With Crockett Ep 3 | From Electrical to Solar: Should You Take the Leap?
In this episode of Coffee with Crockett, host Matt Crockett sits down with Trade Mastermind members navigating one of the biggest questions in trade business growth: when to pivot, scale, or double down. We hear directly from Jamie, an electrical contractor turned solar installer, who's debating whether to shut down the electrical side of the business to go all-in on renewables. From profit margins and lead gen strategies to social media growth and managing multiple verticals—this is a raw and practical conversation about scaling smart, not just fast. You’ll also hear: The power of personal branding and Instagram for lead generation Solar margins vs electrical jobs – what’s really more profitable? How to organise your time to grow without burning out MCS qualifications explained for solar businesses Smart advice for roofers and builders looking to bolt on solar or EV charging If you're a trade business owner on the edge of expansion or transformation, this episode will give you clarity, direction, and the confidence to take that next bold step. 👉 Subscribe for more weekly episodes of Trade Secrets and visit trademastermind.co.uk for tools, training and support to scale your trade business.
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4 months ago
38 minutes

Trade Mastermind: Trade Secrets Podcast
Coffee with Crocket Ep 1: Stop Wasting Money on Dead-End Leads – Here's How to Scale Smart
In this debut episode of Coffee with Crocket, Trade Mastermind’s own Business Development Manager, Matt Crocket, pulls back the curtain on one of the biggest money leaks in the trades industry—bad leads. Join Matt as he chats with successful Trade Mastermind clients about how they’ve cracked the code on organic and website-driven lead generation. You’ll hear real-life strategies from trades business owners who are scaling smart and growing fast—without blowing budgets on junk traffic or underperforming agencies. Whether you're a one-man band or managing a growing team, this episode is packed with practical insights on how to attract high-quality leads, optimise your website, and convert traffic into profit. 👉 Discover: Why many trades businesses are burning cash on poor leads What’s actually working right now for real business owners How to set up simple, effective systems for organic and digital leads The smart way to build a consistent sales pipeline in today’s market Perfect for plumbers, electricians, builders, and anyone looking to build a scalable, systemised, and sellable trades business. Pour a coffee, press play, and let’s build a business you can step back from.
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4 months ago
24 minutes

Trade Mastermind: Trade Secrets Podcast
Coffee with Crocket Ep 2: Leads That Work – Real Stories, Real Results (Part 2)
Back by demand—Episode 2 of Coffee with Crocket continues our laser focus on the lifeblood of every trades business: leads. In this follow-up edition, host Matt Crocket sits down with more Trade Mastermind clients who are in the trenches and winning. These are real stories from business owners who’ve stopped relying on luck and started building lead systems that deliver results—day in, day out. 📈 Expect no-nonsense conversations on: What’s working right now in lead generation for trades How real business owners are getting leads without wasting cash The difference between leads that close and ones that clog your pipeline Honest testimonials about the impact of marketing, SEO, and word-of-mouth How the best are staying ahead in today’s competitive trades landscape Whether you're generating leads through your website, Google ads, or the power of your brand—this episode is your reality check and results playbook. Crocket keeps it grounded, real, and actionable. So grab your brew and tune in to hear how real tradespeople are fuelling growth, one quality lead at a time.
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4 months ago
37 minutes

Trade Mastermind: Trade Secrets Podcast
7-Figure Sales Mastery with Joseph Valente: From Follow-Up to Final Close
In this powerhouse episode of Coffee with Crocket, we hand the mic to Trade Mastermind CEO and BBC Apprentice Winner, Joseph Valente, as he delivers his 7-Figure Sales Training to over 500 trades business owners in a packed, high-energy session. This is your exclusive backstage pass to a no-fluff, straight-talking masterclass on how to close more jobs, build an unstoppable sales machine, and finally turn your trade business into a scalable, sellable asset. 🔥 In this episode, Joseph reveals: The real reason you're not closing jobs after the quote How to master the art of the follow-up with a proven 7-touch strategy Step-by-step on closing in the home—without dropping your prices What makes a great trades sales rep—and how to recruit, train, and lead a winning team How he scaled from sole trader to £1M+ monthly sales—and how you can too If you’re a plumber, electrician, or builder still pricing jobs and waiting for a callback—stop hoping and start selling. This episode is your blueprint for sales domination in the trades. Hit play and let Joseph show you how to sell like a CEO, not a contractor.
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5 months ago
56 minutes

Trade Mastermind: Trade Secrets Podcast
The Sales System That Built a Business Empire – with Joseph Valente | Trade Secrets
In this episode, Joseph Valente breaks down the complete sales journey—from solo selling to building teams and scaling revenue. He shares why confidence is the core of success, how to build a repeatable sales system, and the path from salesperson to leader to strategist. Joseph dives into objection handling, team building, and simplifying offers for growth—offering practical insights for anyone serious about scaling their business through sales. Want to learn more? 🎯 Register free now → https://bit.ly/18thJune7-FigureSalesWhatsapp  
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5 months ago
17 minutes

Trade Mastermind: Trade Secrets Podcast
From One-Man Band to £600K Business: How Trade Mastermind Transformed Our Lives | Trade Secrets
In this episode of the, Liam sits down with Bryn from XL Heat Solutions to uncover the raw truth about what it’s really like to go from struggling one-man band to running a fast-growing, systemised trade business.   🔧 Bryn opens up about the challenges of being stuck at £83K a year for nearly a decade — and how, after joining Trade Mastermind, he scaled to £600K turnover in just 18 months. 💬 Expect real talk on: Cash flow nightmares & how to fix them Pricing mistakes that nearly killed the business Getting off the tools and building a real team T he power of sales, CRM systems & business mindset Why mentorship & community changed everything How Trade Mastermind helped him reclaim his time, confidence, and income Whether you're a plumber, heating engineer, or a growing trade business owner — this episode is packed with honest lessons, relatable laughs, and serious inspiration. 🎯 Like, comment, and subscribe if you're ready to scale your trade business. 💻 Learn more at: www.trademastermind.co.uk
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5 months ago
23 minutes

Trade Mastermind: Trade Secrets Podcast
From £300K to £3M: Chris Sadler’s Journey to Award-Winning Installer | Trade Mastermind Podcast
In this episode of the Trade Mastermind Podcast, Joseph Valente sits down with Chris Sadler — fresh off winning the Which? Renewables UK Installer of the Year award — an incredible achievement, especially considering he didn't even apply for the honour! Chris shares his inspiring story of how he scaled his renewables business from £300K to over £3 million a year with the help of Trade Mastermind’s training and mentorship. They dive deep into: How Chris grew his business 10X with the right support and strategy. His reaction to being invited and winning one of the most prestigious awards in the renewables industry. The challenges and wins along the way as a Trade Mastermind success story. His advice for trades business owners looking to level up. Don’t miss this powerhouse episode full of insights, inspiration, and proof that with the right tools and mindset, anything is possible. 👉 Subscribe for more success stories and business growth tips for trades entrepreneurs. 👉 Follow us on all platforms @TradeMastermind Scale your business with us: www.trademastermind.co.uk 
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5 months ago
24 minutes 50 seconds

Trade Mastermind: Trade Secrets Podcast
Why £100k Revenue Is NOT Enough For Your Business! | Trade Secrets Podcast
In this episode, Joseph Valente breaks down EXACTLY what’s holding most trade business owners back—and how to fix it. 💼 If you’re tired of being stuck working IN your business instead of ON it, this one’s for you. Here’s what we’re covering:📈 Big Goals for 2025 – Stop thinking small. It’s time to level up and dominate your market.🏷️ Brand Like a Boss – Stand out, attract premium clients, and charge what you’re worth.💰 Turnover vs. Profit – Why most people get this wrong and how you can use turnover as your growth engine.🎯 Sales-Driven Mindset – Learn how to create predictable revenue and scale fast.🛠️ Break Bad Habits – Overcome mindset blocks that are keeping you stuck.🎓 Invest in Yourself – The ONE thing every successful entrepreneur does (hint: it’s education). 💥 Real talk: If you’re not growing, you’re dying. Stop waiting for opportunities to find you—create them. Let’s get to work. 🚀 Subscribe to the Trade Mastermind Podcast NOW and start scaling your business like a pro. #TradeBusiness #LevelUp #SalesGrowth #Branding #Entrepreneurship #BusinessMindset
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10 months ago
19 minutes 34 seconds

Trade Mastermind: Trade Secrets Podcast
7 Must-Read Books to Skyrocket Your Trades Business to 7 & 8 Figures! 🚀
https://bit.ly/TSPLGLP - Press the link to Book on to one of our FREE Discovery Days and learn how to scale your business In this video, Joseph Valente shares 7 life-changing books that helped me grow my trades business from 6 to 7 to 8 figures! 📚💼 These books transformed my mindset, boosted my motivation, and taught me to believe in myself. Learn how to overcome imposter syndrome, take massive action, craft irresistible offers, and confidently handle sales—even when you expect a "no." Watch now and explode your business! 🚀 - Secret of the Millionaire Mind (T. Harv Eker) - 10 X Rule (Grant Cardone) - $100 Million Offer (Alex Hormozi) - Go for No! (Richard Fenton) - Expelled from The Classroom to Billionaire Boardroom (Joseph Valente) - Ready Fire Aim (Michael Masterson) - Rocket Fuel (Gino Wickman)   #BusinessGrowth #TradesSuccess #mindsetmatters   Scale your business with us: www.trademastermind.co.uk
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11 months ago
8 minutes 14 seconds

Trade Mastermind: Trade Secrets Podcast
The TRUTH About Making Money In The Green Energy Industry!
Simy from Be Eco Brilliant shares how Trade Mastermind has boosted her family business, which focuses on eco-funding and solar energy solutions, particularly insulation for low-income households. Through structured training, Simy has gained valuable, actionable insights that have not only enhanced her business strategies but also improved her outlook and commitment. She emphasizes the importance of proactive learning and applying strategies immediately for growth. The academy's supportive community and versatile knowledge are transformative, making Trade Mastermind highly recommended for business owners across sectors.
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1 year ago
4 minutes 42 seconds

Trade Mastermind: Trade Secrets Podcast
Brett's 60 Day Academy Challenge SOLAR Success Story!
Brett from Apex Energy shares how their new solar business is benefiting from their recent involvement in the Academy. After two months in, Apex Energy, specialising in solar PV, battery storage, and heat pumps, is already seeing progress in internal systems and process management. Although new to the solar market, they’re focusing on quickly implementing Academy insights to boost momentum.   Brett also highlights the value of traveling from Newcastle for training and is eager to track long-term growth in renewable energy. By sharing experiences, Apex Energy is building a supportive community and embracing continuous learning, networking, and sustainable expansion.   Book free seat at one of our discovery days - https://bit.ly/NWYLP   Scale your business with us: www.trademastermind.co.uk
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1 year ago
3 minutes 2 seconds

Trade Mastermind: Trade Secrets Podcast
Dave's 2024 Success Story with Trade Mastermind Academy
Dave from SMD Heating and Renewables shares his success story with Trade Mastermind Academy, highlighting how it drove major growth and a smooth expansion into renewables. Since joining in May, Dave’s job volume skyrocketed from 16 annually to a steady 4-5 jobs per week.   The academy’s expert support, structured resources, and custom branding—from professional brochures to branded van designs—have transformed his customer interactions, boosting both visibility and positive feedback. In just a few months, Trade Mastermind’s training modules and dedicated account managers have provided Dave with the tools to strengthen his business, adapt to industry trends, and set the stage for continued growth in renewable energy.   Book a free seat at one of our Discovery Days and grow your business just like Dave -https://bit.ly/NWYLP
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1 year ago
1 minute 56 seconds

Trade Mastermind: Trade Secrets Podcast
"The Future is GREEN for Trades!" | Trade Mastermind
Join us as Joseph Valente, founder of Trade Mastermind, shares his journey from tradesman to businessman with Jonathan Moorhouse from HIES; HIES is a leading consumer protection organisation covering the installation of home energy products. What You’ll Learn: 🎤 Joseph’s Story – From the tools to the boardroom, discover Joseph’s transition and why business skills are crucial for tradespeople. 🚀 Upskill to Scale – Many tradespeople have the technical know-how but lack business acumen. Learn why mastering business is key to growth. 🌱 Renewable Energy Opportunities – Dive into the fast-growing renewable sector, with insights into solar PV installations and how tradespeople can benefit. 💪 Overcoming Barriers – Joseph tackles the fear of failure, a common obstacle that stops many from scaling their operations. 🔍 Niche to Succeed – Why specialising can increase efficiency and profitability in the trade business. 🤝 Building a Community – Collaboration and knowledge-sharing can elevate industry standards. 🎓 Free Discovery Days – Discover how these workshops offer a game-changing introduction to entrepreneurship. 👉 Ready to take your trade to the next level? Hit play to get inspired and empowered to grow your business! Scale your business with us:   www.trademastermind.co.uk
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1 year ago
10 minutes

Trade Mastermind: Trade Secrets Podcast
Trade Mastermind Presents the Ultimate Construction industry Podcast, unearthing the greatest secrets to growing your construction business. Join our CEO, Joseph Valente, and some of the most successful entrepreneurs in the construction industry as we reveal how to build and scale a profitable 7 Figure Business. Instagram - https://www.instagram.com/trademastermind TikTok - https://vm.tiktok.com/ZM8KLs5q4/ Facebook Community - https://www.facebook.com/groups/tradecoaching/ Twitter - https://twitter.com/TradeCoaching LinkedIn - https://linkedin.com/trademastermind