Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best!
In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action.
The strategy of written content shifts depending on the audience and we discuss, not surprisingly, that knowing your audience is key. You'll hear insights on how the right words can tap into human behavior, create emotional responses, and ultimately, guide decision-making.
Thank you to all of our listeners, supporters, and special guests that we had on the pod this season. You all make the podcast what it is! Going forward, TAH will be taking a bit of a breather in hopes to make it even bigger and better when we return. Until then, CYA!
Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior. Whether you're designing your brand from scratch or just wondering why blue builds trust and red sells fast, this episode paints the full picture.
Welcome back to Tower After Hours!
Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload.
We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are endless.
We’ll explore how today’s buyer journeys are anything but linear, why trust and timing matter more than ever, and how to meet your audience where they are — without getting lost in the clutter.
Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything.
If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the incredible work of Tony Gorick on their social media. We sat down with Tony to unpack the secrets behind social algorithms, effective strategies, and staying ahead of the hottest trends. Decades is a Lancaster City favorite, and its standout social presence plays a huge role in drawing people in.
Let’s get into it!
Welcome back to Season 3 of Tower After Hours!
To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.
Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.
So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!
Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll be looking at the relationship that psychology plays in digital marketing.
Talking with both external guests from different backgrounds and also gathering Tower's internal insights, we are going to do a deep dive on how psychology and marketing work together and the impacts that it has on us as consumers.
You can find a new episode of Tower After Hours every last Thursday of the month where you listen to podcasts. Alright, cya!
As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH.
This final episode we're joined by an incredible guest who brings all the holiday cheer. Josh Henry, Co-Owner of Lamphouse was able to join the pod to talk about his passion for film, visual storytelling, and his home here in Lancaster County. We learn not only about his impressive projects, but of course had to get the deets on his Holiday Traditions.
We'll see you next year (and in season 3). Alright, cya! ✨
Feeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder.
Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best as @FostertheFoodie on Instagram. What started as a fun hobby to learn where to find the best food at the best prices has now grown into a full-time side hustle. Listen in as we learn how she grew her following, some of her favorite Lancaster food stops, and how it's opened doors for her career in battling food insecurity.
Strasburg Rail Road is one of the top 3 tourist attractions in Lancaster County because of its historic reputation as the longest operating passenger railway in the United States. But there so much more to this destination than what you might think.
From holiday trains and escape rooms to historical reenactments and wine and whiskey tastings, Strasburg Rail Road is a hub for people in all walks of life. We sat down with the VP of Guest Experience, Eric Connor, to discuss how our collaboration has helped grow their business, and future plans for the Rail Road.
Can you believe we're already halfway through season 2?
Discover Lancaster has the amazing charge of bringing people into Lancaster County to explore everything from Amish Country, downtown city haunts, to the beautiful nature in between. In this episode, we sit down with Tori and Courtney from the Marketing and Sales teams to get a behind-the-scenes look at the tourism industry, and even discover some of their favorite Lancaster hidden gems.
This month the TAH pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent. Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today through Mitch's visionary leadership and incredible generosity of those in the area. Tune into this episode to hear about this ultimately risky journey to create what has never been created and share it with those willing to take the leap. Make sure to check out their shows this season by visiting their website at www.primatheatre.org.
In the first episode, we sit down with Kendra Frazier, Founder of Unique Lancaster Experiences. Through a series of tours and other excursions, Unique Lancaster Experiences helps spotlight minority owned businesses and Lancaster City's rich history.
Before the episode, the TAH team experienced the International Food Tour and were able to learn so much from Kendra all while enjoying delicious local spots. Head to their website to schedule a tour for you and your friends, co-workers, or family!
Welcome to season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we'll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience. From building that initial buzz to retaining engaged users, we'll be diving into the details of the most compelling strategies you can use to deliver your message and convert interest into action.
As you may have heard, Tower is hosting their first charity golf tournament in August 2024! We're really excited to bring Danielle Sunday & James DeBord on the podcast to talk about Schreiber Center for Pediatric Development, our charity partner for the tournament.
We dive into the personal and professional impacts of working at Schreiber and the incredible work that is done everyday for our local community.
Tower announced a complete rebrand including a new logo and website. A lot of time and effort has gone into this! Lily and Alex chat with Tower's Content Team Lead, Grace Hurst, and Art Director, David Kimmick about the process behind this rebrand and how their visions came to life.
Lancaster County has a plethora of non-profit organizations who work tirelessly to make our community better. On this episode, Lily and Alex sit down with Sandy Gambone and Lauren Radcliff, Business Ambassadors and the Advancement Team at Water Street Mission.
The gals chat through the experiences that Sandy and Lauren have had that led them to their current roles in the non-profit space. Touching on the value of relational marketing, listeners will hear how it allows Sandy and Lauren to further the message and impact of Water Street Mission.