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Tower After Hours
Tower Marketing
97 episodes
1 week ago
Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!
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Marketing
Business
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All content for Tower After Hours is the property of Tower Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!
Show more...
Marketing
Business
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S3 E3 | Psychology of the Customer Journey
Tower After Hours
54 minutes 18 seconds
6 months ago
S3 E3 | Psychology of the Customer Journey

Welcome back to Tower After Hours!


Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload.


We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are endless.


We’ll explore how today’s buyer journeys are anything but linear, why trust and timing matter more than ever, and how to meet your audience where they are — without getting lost in the clutter.

Tower After Hours
Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!