S3 E1 | Understanding Your Audience's 'Why'

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Tower After Hours

Tower Marketing

97 episodes

1 week ago

Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!

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S3 E1 | Understanding Your Audience's 'Why'

Tower After Hours

1 hour 4 minutes 17 seconds

8 months ago

S3 E1 | Understanding Your Audience's 'Why'

Welcome back to Season 3 of Tower After Hours!

To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.

Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.
So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!