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TOP LINE Transformation
Brian Conway | Achieve Success
20 episodes
3 months ago
The Top Line Transformation Podcast shares strategies from my unique sales and marketing system that helps start-ups and SMEs increase their top line revenue fast, so they can create a highly profitable fast-growing company without spending more on advertising, increasing their sales team, or giving up equity to a VC investor.
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Marketing
Business
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All content for TOP LINE Transformation is the property of Brian Conway | Achieve Success and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Top Line Transformation Podcast shares strategies from my unique sales and marketing system that helps start-ups and SMEs increase their top line revenue fast, so they can create a highly profitable fast-growing company without spending more on advertising, increasing their sales team, or giving up equity to a VC investor.
Show more...
Marketing
Business
Episodes (20/20)
TOP LINE Transformation
𝗛𝗼𝘄 𝘁𝗼 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗠𝗼𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗦𝗮𝗹𝗲𝘀 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀
Here’s a simple technique that you can use to give your sales presentations more impact, grab more of the audience’s attention and help them better understand what you are selling so that you close more sales. Differentiation can be hard, so sometimes how you sell or present, not just what you sell can be the differentiator. Visit: www.AchieveSuccess.co.uk for more free sales tools and resources to help grow your top line.
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2 years ago
4 minutes 4 seconds

TOP LINE Transformation
𝙃𝙤𝙬 𝙖 𝙁𝙤𝙧𝙢𝙖𝙡 𝙎𝙖𝙡𝙚𝙨 𝙋𝙧𝙤𝙘𝙚𝙨𝙨 𝘾𝙖𝙣 𝙀𝙭𝙥𝙡𝙤𝙙𝙚 𝙔𝙤𝙪𝙧 𝙎𝙖𝙡𝙚𝙨
90% of the businesses I work with leave the #sales process to their sales reps and end up with a team of individuals all doing their own thing with little consistency or quality control. Watch this video as I share just a few of the benefits of a formal sales process and how to quickly create one for your business. Visit: www.AchieveSuccess.co.uk for more free sales tools and resources to help grow your top line.
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2 years ago
4 minutes 4 seconds

TOP LINE Transformation
𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗙𝗿𝗲𝗲 𝗭𝗼𝗻𝗲
Wouldn’t No Competition be nice??   This simple sales tactic could do that, by disarming your competition and making you the only choice for your prospective buyers. "Competition" is typically nothing more than ‘comparison’, so create a sales proposition that isn’t comparable to anything else on the market and you have no competition.   Visit: https://www.AchieveSuccess.co.uk for more free sales resources.
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2 years ago
4 minutes 3 seconds

TOP LINE Transformation
𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗧𝗵𝗲 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁
When people are making purchasing decisions, particularly in B2B, they often use the key metric of ROI, Return on Investment.There's two elements to calculating the Return on Investment, it's basically a comparison between how much they spend and the value, that that investment gives delivers.If you can increase the value side of the equation, you can create a significantly better ROI without having to offer a discount. https://www.AchieveSuccess.co.uk
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2 years ago
5 minutes 1 second

TOP LINE Transformation
The Secret to Success in Selling
This 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗲𝗹𝗹 video explains the foundational principle for sales success, a principle that is so simple in nature that it often gets overlooked and explains why some people find sales hard. Visit: https://achievesuccess.co.uk for my FREE "Ultimate Sales Script"  
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2 years ago
5 minutes 5 seconds

TOP LINE Transformation
𝟭𝟬𝗫 𝗧𝗵𝗲 𝗦𝗶𝘇𝗲 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁
If you 10X the Size of Your Addressable Market, You Could See a 10X Increase in Sales and Revenue!!Most people only focus on a small percentage of their total addressable market WITHOUT even realising it. The good news is…… it’s easy to increase the size of your addressable market by 10X and with that will come a HUGE increase in the potential revenue you can create for your business. https://www.AchieveSuccess.co.uk
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3 years ago
6 minutes 36 seconds

TOP LINE Transformation
How You Can Make More Sales By Having a Different Perspective on Your Competitive Landscape!
In sales, you have got to be competitive to be successful,  but many businesses DO NOT fully recognise the competitive threat that they face and who their biggest competitor might actually be.  More free sales resources at https://www.AchieveSuccess.co.uk
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3 years ago
7 minutes 17 seconds

TOP LINE Transformation
Understand How Customers Buy AND How We Can Make Them Buy From You
You will close more sales if you can align your selling activity with the customers buying process. This will also give you a HUGE competitive advantage, allowing you to outsell your competition at every turn! More sales resources at: https://www.AchieveSuccess.co.uk
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3 years ago
6 minutes 22 seconds

TOP LINE Transformation
Common Sales Questioning Mistake and How to Fix it to Close More Sales
Here's an easy to make sales questioning mistake (and how to fix it) that could be costing you your next sale. I bet you say "𝑰 𝒅𝒐𝒏'𝒕 𝒅𝒐 𝒕𝒉𝒂𝒕", but I bet your do! Visit: http://www.AchieveSuccess.co.uk for more FREE sales and marketing resources
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3 years ago
4 minutes 22 seconds

TOP LINE Transformation
How Do You Compete Against Companies Selling The Same or Very Similar Products or Services?
You can compete in the WAY you sell, not just by WHAT you sell, let me explain in today's podcast.  More free sales tips... https://www.facebook.com/groups/toplinetransformation      
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3 years ago
4 minutes 39 seconds

TOP LINE Transformation
How a Different Perspective Can Help You Close More Sales
Sometimes getting another person's perspective is all it takes to make the sale. More free sales resources available at www.AchieveSuccess.co.uk Full video version of this podcast is on Youtube @ https://youtu.be/Rq907C3FcuY    
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3 years ago
2 minutes 38 seconds

TOP LINE Transformation
What Are Top Sales Achievers Doing That You’re Not Doing??
What are top sales achievers doing that you're not doing?That's a question I've been asked many times by some of the tens of thousands of sales people I’ve trained. What is it that enables some sales people and some businesses to be able to close more sales, to do it quicker and really drive their revenue, building a highly profitable business? https://www.AchieveSuccess.co.uk
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3 years ago
6 minutes 15 seconds

TOP LINE Transformation
How to Make Your Advertising Budget Create More Leads For Less Ad Spend | More Leads, More Sales!
Want to know a SIMPLE tweak that could give you 2-5 x more leads from your marketing and advertising activity, without increasing your ad spend?? I say two to five because that's the sort of results my clients are typically getting. Good Lead generation is the foundation for filling your pipeline with hot prospects and ultimately closing more sales and increasing revenue and profit. Visit: https://www.AchieveSuccess.co.uk 
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3 years ago
4 minutes 52 seconds

TOP LINE Transformation
How to Close More Sales Using Compelling Offers
Discover How 'Offers' Can Help You Create More Sales and Close More Deals. Here's a worked example to show how to improve an offer and thus improve its ability to close more sales.  Offers can be used to create true market differentiation as often nobody else is promoting the 'offer' you have created, so your prospects cannot go elsewhere to get it, which significantly helps close more sales. For more free resources, visit: https://www.AchieveSuccess.co.uk
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3 years ago
6 minutes 48 seconds

TOP LINE Transformation
How to Thrive as a Small Business During a Recession
There's 3 Things You Can do in a Recession, BUT There's Only ONE THING You Must do. You can not only survive the impending economic downturn, but you can actually thrive during the recession forecasted to hit late this year and into 2023. Join my FREE Top Line Transformation Facebook Group at https://www.facebook.com/groups/toplinetransformation  
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3 years ago
6 minutes 8 seconds

TOP LINE Transformation
Objection Handling Sales Training...When Someone Says They Need to Speak to Somebody Else First
"I need to speak to my boss (or significant other) first" is a common objection and one that many so called 'gurus' incorrectly advise on how you should deal with it. This podcast, from my series of short, bite-size selling tips and tricks (FourMinuteFriday) describes a professional way to deal with this common sales objection.  More FREE Sales Resources available at https://www.AchieveSuccess.co.uk 
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3 years ago
5 minutes 7 seconds

TOP LINE Transformation
Your Company Strap Line Could be Costing You Business!
Your business tagline/strap line could actually be LOSING you business, not attracting clients to you.   Your personal description on the social media platform could also be doing the same.  You're going against the most basic elements of human psychology and probably don't realise it. Visit: http://www.AchieveSuccess.co.uk 
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3 years ago
5 minutes 57 seconds

TOP LINE Transformation
An Easy Way to Create a High Demand For Your Services
Selling is all about solving problems, but what if you could create the problem?  If you can create the problem, you can create demand and if you can create demand, you will create sales.  This podcast provides a strategy to do this. https://www.AchieveSuccess.co.uk
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4 years ago
8 minutes 57 seconds

TOP LINE Transformation
How to Get High Quality Leads Every Time
In this podcast, I share 2 tips that will increase the quality of your leads and help you close more sales. Most sales people and business owners don’t actually understand what a sales lead is! You think you do, but most people don’t. Because of this, you think that just because your lead didn’t buy from you today, they were a bad quality lead, when this isn’t always the case.  This video will show you how to turn any lead into a quality lead.
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4 years ago
13 minutes 44 seconds

TOP LINE Transformation
Become the Marketing Wizard
Frustrated with "marketing agencies", I decided I would stop looking for the Wizard to work their magic on my business, but instead "Become the Marketing Wizard" and take control. Here I explain a simple strategy for filling your sales funnel with new leads.  Download this book to help you... https://www.achievesuccess.co.uk/funnel-bait    
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4 years ago
15 minutes 12 seconds

TOP LINE Transformation
The Top Line Transformation Podcast shares strategies from my unique sales and marketing system that helps start-ups and SMEs increase their top line revenue fast, so they can create a highly profitable fast-growing company without spending more on advertising, increasing their sales team, or giving up equity to a VC investor.