Tiff Talks Tech

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Tiff Talks Tech

Tiffany De Alva

43 episodes

3 days ago

Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1

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Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1

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Episodes (20/43)

Tiff Talks Tech

From Property to Personality: Turning Communities into Brands

What makes a renter stop scrolling—and start signing? In this episode of Tiff Talks Tech, Tiffany sits down with Stacey Feeney, Founder & Creative Director of Zipcode Creative, to explore the art of turning plain properties into unforgettable brands. With over a decade of multifamily experience, Stacey shares how her agency crafts personality-rich brand identities that help communities stand out in crowded markets.

3 days ago

31 minutes

Tiff Talks Tech

How I’d Audit a Property Marketing Strategy in 30 Minutes Using ChatGPT

Need to spot what’s working (or not) in your property’s marketing fast? In this solo episode, I walk you through exactly how I’d audit a multifamily marketing strategy in just 30 minutes—using ChatGPT as my sidekick. From website messaging to ad performance and resident engagement, I’ll show you the prompts, frameworks, and red flags I look for to get a clear picture—fast. Whether you’re a marketer, operator, or vendor, this episode will leave you with a practical game plan to uplevel your strategy without drowning in data.

2 weeks ago

13 minutes

Tiff Talks Tech

Solving Systemic Problems with Risk Mitigation Technology

Across the country, renters and property owners are facing the same stubborn challenge: the approval process. For many qualified renters, outdated screening criteria and economic realities create barriers to housing. For property teams, those same challenges can mean higher vacancy rates, inconsistent cash flow, and growing risk.

In this episode of Tiff Talks Tech, I sit down with Jake Zachariah, VP of Marketing at OneApp, to unpack the systemic issues behind rental approval challenges—and explore how risk mitigation technology can be part of the solution. We’ll talk about the ripple effects these barriers have on communities, the stigma around so-called “risky renters,” and how tools like OneApp’s lease guarantee can work hand-in-hand with fraud prevention technology, such as Umbrello, to create a rental process that’s fair, secure, and financially sustainable for everyone involved.

If you’ve ever wondered how technology can both protect properties and expand housing access, this conversation is for you.

1 month ago

33 minutes

Tiff Talks Tech

The Tech Graveyard: Why So Many Pilots Die in Multifamily

We all love a good pilot—but in multifamily, too many of them end up buried before they ever get a real chance to shine.

In this episode, Tiffany takes a hard look at the tech graveyard—the growing list of vendor tools and promising innovations that never make it past the trial phase. Why do good ideas fail to gain traction? Why do teams go silent after a seemingly successful pilot? And what can both operators and suppliers do differently to stop this cycle of short-lived experimentation?

Tiffany breaks down:

Why pilots are often set up to fail from the start

The top reasons good tech never gets adopted

How to define success before you launch

What suppliers can do to support long-term adoption

When it’s better to skip the pilot and go all-in

Whether you're testing your tenth platform this year or trying to break into a new portfolio, this episode will help you rethink your approach and avoid the graveyard.

🎧 Listen in to learn how to turn pilots into progress—and stop ghosting your best ideas.

1 month ago

12 minutes

Tiff Talks Tech

Short-Term Strategy: Turning Major Events into Revenue for Multifamily

When the World Cup, the Olympics, or the Kentucky Derby come to town, demand for housing skyrockets—and multifamily communities might be sitting on untapped potential.

In this episode of Tiff Talks Tech, Tiffany sits down with Kim Boland, Senior VP of Management at AION Management, to explore how property operators can turn major events into revenue opportunities. From short-term rental strategies and operational readiness to maintaining resident satisfaction and leveraging tech tools like Flexhaus, Kim shares how multifamily teams can think creatively—and profitably—when global attention lands in their backyard.

Whether you're a skeptic or STR-curious, this episode dives into the practical, the possible, and the next steps to get ahead of the demand.

1 month ago

25 minutes

Tiff Talks Tech

What I Didn't Expect in My First Year on the Vendor Side

Making the leap from operator to vendor is a big shift—and no one talks enough about what really changes. In this solo episode, I’m pulling back the curtain on my first year on the vendor side of multifamily. From realizing leads don’t just show up at your door, to getting laser-focused on revenue (and how that impacts everything from strategy to sanity), I’m sharing the surprises, the lessons, and the growing pains that came with the transition. Whether you're thinking about making the jump or just curious what life looks like on the other side, this episode offers an honest look at what it actually takes to thrive in vendor life.

2 months ago

14 minutes

Tiff Talks Tech

Mentorship Isn’t a Perk—It’s a Retention Strategy

Too often, mentorship is treated as a “nice-to-have.” But what if it’s actually one of the most powerful tools we have to keep great people around?

In this episode of Tiff Talks Tech, Tiffany sits down with Tara Samuels—Founder of Multifamily Mentor Matchmaking and long-time industry connector—to unpack how mentorship can reduce turnover, build internal leaders, and foster cultures that people want to be part of.

2 months ago

39 minutes

Tiff Talks Tech

Obsessed with ROI? Here’s the ROI We’re Not Talking About

Every marketer knows the pressure: prove your worth, show the numbers, tie it all back to leases. ROI rules everything around us.

But what if the most important returns—the ones shaping brand trust, team morale, and long-term growth—aren’t showing up in your dashboard?

In this solo episode, Tiffany unpacks the other side of ROI: the invisible wins, the slow-burn strategies, and the metrics that matter even when they don’t directly result in a form fill. From brand equity and reputation to operational efficiency and team culture, you’ll learn why traditional ROI thinking is too narrow—and how to tell a better story to your boss.

3 months ago

14 minutes

Tiff Talks Tech

The AI Leasing Disconnect: Getting AI Tools to Talk in Multifamily

We’ve all heard the hype: AI will revolutionize leasing. But what happens when your shiny new tools don’t talk to each other—or to your team? In this episode, Tiffany sits down with Paul McClain, Founder of AiinaT Brand Solutions, to unpack the growing disconnect in AI leasing rollouts.

From broken attribution to disconnected CRMs, we explore how poor tech integration and a lack of onsite marketing training are costing multifamily teams leads—and credibility. Paul shares what it really takes to make AI tools work together, why consultants are often blocked from accessing the data they need, and how layered campaigns can actually meet prospects where they’re at.

Whether you’re a marketer, operator, or supplier-turned-strategist, this episode is a must-listen for anyone trying to bridge the gap between tech and execution.

4 months ago

41 minutes

Tiff Talks Tech

Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)

Is your CRM lying to you? (Hint: kinda.)

In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.

But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.

Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next.

4 months ago

15 minutes

Tiff Talks Tech

Managing Your Tech Stack For Marketing At Scale

In this episode, I’m joined by Devin Lusk, Director of Marketing at American Landmark, to dive into the essential tech stack solutions multifamily marketers need to scale effectively. Devin shares her approach to vetting and implementing new technology and how to maintain consistency across multiple properties. We explore the top software platforms she relies on, best practices for rollout and training, and tips for managing vendor relationships at scale. Whether you're growing your portfolio or refining your tech strategy, this conversation is packed with practical advice you can use right away.

5 months ago

33 minutes

Tiff Talks Tech

The Marketing Metrics We’re Obsessed With—But Shouldn’t Be

We’ve all been there—celebrating sky-high impressions, obsessing over click-through rates, and chasing social followers like our KPIs depend on it. But what if the metrics we love… aren’t actually helping us grow? In this episode of Tiff Talks Tech, Tiffany breaks down the marketing metrics that look good on a dashboard but don’t move the needle. From vanity vs. value to the three most overrated KPIs in multifamily marketing, we’re cutting through the fluff and getting real about what actually drives results. You’ll learn:

Why we get hooked on feel-good numbers
The dangerous disconnect between marketing dashboards and real business impact
Smarter, more strategic metrics to track instead
How to help your team refocus on what truly matters

If you’ve ever sat in a meeting full of high-fives over data that doesn’t convert, this one’s for you.

5 months ago

13 minutes

Tiff Talks Tech

The Right Way to Use AI for Personalized Customer Experiences

AI is transforming the way we communicate—but is it bringing us closer or pushing us further apart? In this episode of Tiff Talks Tech, I sit down with Connie Lee, Co-Founder of Reffie, to explore how businesses can use AI to create genuine, personalized connections rather than robotic interactions.

We dive into:
🔹 How to enhance your best workflows with AI to deliver personalized experiences
🔹 The risks of poorly deployed AI and how it can damage your brand
🔹 Why AI sometimes makes communication feel cold—and how to bring the human touch back
🔹 The future of AI-powered relationships and what businesses need to do now to stay ahead

If you’re in multifamily marketing, tech, or customer experience, this episode is packed with insights to help you leverage AI the right way—without losing the personal touch.

🎧 Tune in now and learn how to make AI work for you, not against you!

6 months ago

41 minutes

Tiff Talks Tech

Is Your AI Ethical? A Multifamily Guide to Responsible Tech

Artificial intelligence is transforming the multifamily industry, from leasing automation to pricing strategies—but are we thinking enough about ethics? In this episode of Tiff Talks Tech, I sit down with Jack Miller, Data Scientist and AI Ethicist at HIO, to discuss the ethical implications of AI in multifamily.

We’ll dive into why AI ethics matter, how bias can creep into our tech stack, and what operators can do to ensure responsible AI adoption. Plus, Jack shares key questions you should be asking vendor partners to make sure the technology you’re bringing on is fair, transparent, and compliant.

Whether you're an operator, marketer, or tech vendor, this episode will help you navigate the intersection of AI and ethics in multifamily—without the jargon.

🎧 Tune in to learn how to future-proof your AI strategy and stay on the right side of innovation!

7 months ago

47 minutes

Tiff Talks Tech

Beyond Compliance: Leveraging Training Tech to Build Culture and Retain Talent

In this episode of Tiff Talks Tech, I sit down with Stephanie Anderson, Senior Director of Communication & Social Media at Grace Hill, to explore how training in multifamily goes beyond just checking the compliance box. We dive into how innovative training programs can foster employee engagement, build stronger team cultures, and create inclusive environments in one of the most diverse industries.

Stephanie shares insights on the evolving role of technology in training—highlighting tools like automation, data analytics, and gamification—and how they’re transforming the way multifamily companies deliver impactful learning experiences. We also discuss the connection between ongoing training, career growth, and retention, and explore actionable strategies to overcome challenges faced by busy on-site teams.

Whether you’re a property manager, marketer, or industry leader, this episode offers valuable takeaways for building thriving, connected teams in multifamily. Don’t miss it!

8 months ago

44 minutes

Tiff Talks Tech

Essential Skills for Multifamily Marketers in a Tech-Driven World

In today’s rapidly evolving multifamily industry, tech is reshaping how we connect with prospects, engage residents, and drive business results. But how can multifamily marketers stay ahead of the curve?

In this solo episode, we'll dive into the essential skills every multifamily marketer needs to thrive in a tech-driven world. From mastering data analysis and CRM tools to embracing AI and marketing automation, Tiffany shares practical insights and actionable tips on how to build your toolkit for success.

Whether you’re looking to optimize your digital advertising strategies, improve your content creation, or stay adaptable in an ever-changing market, this episode will help you navigate the skills that matter most in the modern multifamily marketing landscape.

Tune in to learn how to sharpen your skills and future-proof your career in multifamily marketing!

8 months ago

21 minutes

Tiff Talks Tech

Automating Leasing for Military Families: Flexibility and Compliance

In this episode of Tiff Talks Tech, we're joined by AJ Tibbitts, Manager of Pricing and Market Analysis at WinnCompanies, to discuss how automation is revolutionizing the leasing process for military families. AJ brings his expert insights into the unique challenges military communities face—such as frequent relocations, early lease terminations, and complex compliance. We explore how automation can streamline these processes, offer greater flexibility, and enhance communication between military tenants and property managers. Whether it's automating rent payments in line with Basic Allowance for Housing (BAH) or ensuring secure remote leasing, this episode is packed with actionable insights on how technology is transforming leasing for military families.

8 months ago

32 minutes

Tiff Talks Tech

Maximizing Your Leasing Expertise at Scale: How AI Is Transforming Multifamily Operations

In this episode of Tiff Talks Tech, we're exploring the powerful ways AI is transforming the multifamily industry by helping leasing and property management teams scale their expertise like never before. Join us as we sit down with Jen Finn, the founder of HIO, a cutting-edge platform that provides instant, accurate answers to employee questions using AI-driven insights from proprietary documents, leasing protocols, software manuals, and more.

We’ll discuss how AI can streamline knowledge sharing, reduce training time, and enhance operational efficiency, ensuring consistency and accessibility across even the largest multifamily teams. Plus, we dive into the evolving roles and skills that will define the future of property management as AI takes on routine tasks, empowering staff to focus on what they do best.

Whether you’re a property manager, a tech enthusiast, or simply curious about the future of AI in multifamily, this episode offers valuable insights into how technology is reshaping the industry.

9 months ago

38 minutes

Tiff Talks Tech

How To Thrive In 2025: Your Guide To Supplier Success

In this episode of Tiff Talks Tech, I’m joined by Kara Rafferty as we dive into the topic of maximizing vendor partnerships in multifamily. During a recent session for Apartments of New York, we shared actionable strategies and valuable insights to help property teams and suppliers build stronger, more impactful collaborations.

From creating mutual value to leveraging tools and resources that elevate these partnerships, this conversation is packed with tips to help you succeed. Plus, we’ve included a link to our PowerPoint presentation loaded with practical resources that will take your partnerships to the next level. Don’t miss it!📂

Access the PowerPoint Presentation here: https://tiffanydealva.wixsite.com/tiff-talks-tech/post/how-to-thrive-in-2025

Tune in now, and let’s take your vendor relationships to new heights!

9 months ago

39 minutes

Tiff Talks Tech

Beyond the Stars: Authentic Review Request Strategies for Better Reputation Management

In this episode of Tiff Talks Tech, I sit down with Katie Ritter, National Director at Widewail, to explore the ins and outs of reputation management in the multifamily industry. Katie brings valuable insights into how properties can foster authentic resident feedback, strategically leverage reviews, and improve online reputation—without losing the human touch.

We’ll discuss the unique challenges multifamily operators face in managing resident feedback, from asking for reviews in a genuine way to using technology to analyze customer sentiment and respond thoughtfully. Katie shares how Widewail's approach combines AI-driven insights with hands-on strategies, helping communities improve their reputation, attract new residents, and enhance overall resident satisfaction.

We also dive into the role of AI in reputation management: when to rely on automated tools for efficiency, where human interaction is crucial, and how AI-powered reporting can give property teams the insights they need to make impactful improvements across multiple locations. If you’re in multifamily and looking to create a stronger, more authentic online presence, this episode is packed with practical takeaways!

11 months ago

42 minutes