Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1
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Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1
Obsessed with ROI? Here’s the ROI We’re Not Talking About
Tiff Talks Tech
14 minutes
3 months ago
Obsessed with ROI? Here’s the ROI We’re Not Talking About
Every marketer knows the pressure: prove your worth, show the numbers, tie it all back to leases. ROI rules everything around us.
But what if the most important returns—the ones shaping brand trust, team morale, and long-term growth—aren’t showing up in your dashboard?
In this solo episode, Tiffany unpacks the other side of ROI: the invisible wins, the slow-burn strategies, and the metrics that matter even when they don’t directly result in a form fill. From brand equity and reputation to operational efficiency and team culture, you’ll learn why traditional ROI thinking is too narrow—and how to tell a better story to your boss.
Tiff Talks Tech
Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1
