Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1
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Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1
Solving Systemic Problems with Risk Mitigation Technology
Tiff Talks Tech
33 minutes
1 month ago
Solving Systemic Problems with Risk Mitigation Technology
Across the country, renters and property owners are facing the same stubborn challenge: the approval process. For many qualified renters, outdated screening criteria and economic realities create barriers to housing. For property teams, those same challenges can mean higher vacancy rates, inconsistent cash flow, and growing risk.
In this episode of Tiff Talks Tech, I sit down with Jake Zachariah, VP of Marketing at OneApp, to unpack the systemic issues behind rental approval challenges—and explore how risk mitigation technology can be part of the solution. We’ll talk about the ripple effects these barriers have on communities, the stigma around so-called “risky renters,” and how tools like OneApp’s lease guarantee can work hand-in-hand with fraud prevention technology, such as Umbrello, to create a rental process that’s fair, secure, and financially sustainable for everyone involved.
If you’ve ever wondered how technology can both protect properties and expand housing access, this conversation is for you.
Tiff Talks Tech
Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. This unique journey has equipped me with a comprehensive understanding of both sides of the coin – the marketer’s perspective and the vendor’s solutions. Each episode of Tiff Talks Tech is a testament to my dual perspective, as I invite industry experts to join me in dissecting multifamily marketing tech woes. Together, we delve deep into the intricacies of CRM integrations, website optimization, data analytics, and more, offering practical insights and real-world solutions. So, whether you’re a seasoned marketer grappling with tech complexities or a tech vendor eager to bridge the gap, join me on Tiff Talks Tech for candid conversations, actionable advice, and a whole lot of tech talk served with a side of casual conversation. Learn More: https://tiffanydealva.wixsite.com/tiff-talks-tech-1
