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ThinkFreight
Thomas Werdine
88 episodes
6 days ago
What happens when your first brokerage hits $10M… and then collapses? In this raw and real conversation, Tyson Lawrence, founder of Diablo Freight Ventures, walks us through his 20+ year freight journey — from CH Robinson hustle to drayage grit in East Oakland, and through the gut-wrenching experience of losing his first company and going through personal bankruptcy after a fallout with his largest customer. But instead of quitting, Tyson doubled down — building a second brokerage, this time ...
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Marketing
Business,
Entrepreneurship
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All content for ThinkFreight is the property of Thomas Werdine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What happens when your first brokerage hits $10M… and then collapses? In this raw and real conversation, Tyson Lawrence, founder of Diablo Freight Ventures, walks us through his 20+ year freight journey — from CH Robinson hustle to drayage grit in East Oakland, and through the gut-wrenching experience of losing his first company and going through personal bankruptcy after a fallout with his largest customer. But instead of quitting, Tyson doubled down — building a second brokerage, this time ...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/88)
ThinkFreight
Episode 85: Diablo Freight Ventures - Tyson Lawrence
What happens when your first brokerage hits $10M… and then collapses? In this raw and real conversation, Tyson Lawrence, founder of Diablo Freight Ventures, walks us through his 20+ year freight journey — from CH Robinson hustle to drayage grit in East Oakland, and through the gut-wrenching experience of losing his first company and going through personal bankruptcy after a fallout with his largest customer. But instead of quitting, Tyson doubled down — building a second brokerage, this time ...
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6 days ago
1 hour 7 minutes

ThinkFreight
Episode 84: How an AI “Buddy” is Helping Truckers Make More and Stress Less with Tapan Chaudhari
Most truckers didn’t sign up for this job to spend hours haggling with brokers or chasing paperwork. They want to drive, make money, and get home, without the constant back-office grind. That’s where Hey Bubba AI comes in. It’s a multilingual voice assistant that books loads, negotiates rates, and handles the admin work so drivers can focus on what they actually enjoy: driving and earning. On this episode of ThinkFreight, I sat down with Tapan Chaudhari, the founder of Bubba AI, to dig into h...
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2 months ago
43 minutes

ThinkFreight
Episode 83: Freight, First Star, and the City of Cincinnati with Chris White
A couple weeks ago, we sat down in Cincinnati with Chris White from First Star Logistics for a fun and insightful episode. Chris walks us through his journey from being recruited out of a bar by TQL to now leading brokerage sales and training at First Star. We dive into what makes First Star’s W2-to-agent model unique, how they train new brokers fast, and why Cincinnati is one of the most overlooked freight hubs in the country. Chris also shares advice for brokers navigating today’s to...
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3 months ago
39 minutes

ThinkFreight
Episode 82: LTL Update, Tariffs, and Freight Talk With Keith Farnsworth
In this episode, Thomas Werdine sits down with Keith Farnsworth to dive into CrossCountry Freight Solutions’ growth journey and tech innovations, the current landscape of the LTL market, and how tariffs are shaping industry dynamics. They explore the importance of strong leadership and team development in overcoming challenges, discuss how technology is transforming sales processes, and share Keith’s personal take on where the freight industry is heading next. ---------------------------- ⚫️ ...
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4 months ago
31 minutes

ThinkFreight
Episode 81: All About The Broker Carrier Summit with Trey Griggs
In this episode, Thomas Werdine sits down with Trey Griggs to discuss the upcoming Broker Carrier Summit in Indianapolis and why it's such a crucial event for the freight industry. They dive deep into the importance of bringing brokers and carriers together to foster stronger relationships, better collaboration, and a more effective supply chain. Trey shares insights on how the summit’s interactive sessions and community-building approach create valuable business opportunities and help ...
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5 months ago
39 minutes

ThinkFreight
Episode 80: The Shipper’s Perspective: How Beagl is Changing the Freight Sales Game with Eric Williams
In this episode of the ThinkFreight podcast, Thomas Werdine sits down with Eric Williams, co-founder and CEO of Beagl, to explore his unique journey from financial markets to freight brokerage. They dive into the challenges faced by brokers versus shippers, the importance of understanding the shipper’s perspective, and how to optimize freight operations. Eric shares valuable insights on the role of contracts and how to foster successful partnerships in logistics. They also discuss the i...
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5 months ago
1 hour 1 minute

ThinkFreight
Episode 79: From Zero To 70 Trucks and INC 5000 with Andrey Yakimchuk
In this episode, I sit down with Andrey Yakimchuk, founder and CEO of Hawk Logistics. Andrey shares his inspiring journey from immigrant truck driver to building a successful trucking company. He discusses the early struggles of becoming an owner-operator, how he navigated challenges like high-interest loans and finding good drivers, and the evolution of Hawk Logistics as it grew into a fleet of 70 trucks. The conversation dives into Andrey’s leadership philosophy, focusing on empowering peop...
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5 months ago
1 hour 5 minutes

ThinkFreight
Episode 78: How Co-Driver is Unlocking the Power of AI with Jesse Taylor
In this episode, Jesse Taylor from Parade returns to the podcast to discuss the rapidly advancing role of AI in the freight brokerage industry. He introduces Parade's new AI-driven tool, Co-Driver, which automates carrier inquiries and enhances communication, helping brokers build stronger relationships with carriers while optimizing operations. The conversation also covers the importance of leveraging data intelligence to stay competitive, improve carrier recommendations, and measure A...
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5 months ago
43 minutes

ThinkFreight
Episode 77: Beyond Nearshoring: Building An Ecosystem For Logistics with Mia Mazal
Redefining nearshoring in the freight industry, Talento is focused on more than just labor—it’s about building an ecosystem of technology, partnerships, and smarter processes to help companies scale efficiently. In this episode, Mia Mazal, co-founder of Talento, explains what happened with Sworkz and why she chose to launch her own company, how she’s addressing talent challenges in Latin America, and why a one-size-fits-all staffing solution doesn’t work in logistics. She also discusses...
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6 months ago
43 minutes

ThinkFreight
Episode 76: Creating A Freight Sales Mindset with Nick Klingensmith
Nick Klingensmith, founder of Stride Motivation, has faced more adversity than most—four-time cancer survivor, type 1 diabetic, and a survivor of two rollover car accidents. But instead of letting life's challenges define him, he turned them into fuel. In this episode, Nick shares how he went from a high-stakes sales career in logistics to completing over 100 Spartan races, marathons, and endurance events—proving that the mind is the ultimate battleground. He dives into overcoming limiting be...
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6 months ago
41 minutes

ThinkFreight
Episode 75: How Does Air Freight Work with Zach Meese
In this episode, Zach Meese, Business Development Manager at Airfreight Express Global, unpacks the dynamic world of air freight logistics—from life-or-death medical shipments to navigating complex international cargo moves. Zach dives into the flexibility of air freight, debunking myths that it's always cost-prohibitive and showing how businesses can use tailored solutions to avoid costly delays. He shares eye-opening stories, including organizing charter flights for organ transplants and le...
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7 months ago
55 minutes

ThinkFreight
Episode 74: Why Truck Parking Isn't Free with Evan Shelley
In this episode, Evan Shelley, CEO of Truck Parking Club, discusses the platform's explosive growth—from just a few hundred locations to over 1,400 across the U.S.—and how it's helping tens of thousands of drivers find safe parking every day. Evan breaks down the challenges of a truck parking shortage, the heated debate around transitioning from free to paid parking, and how innovative tech solutions are streamlining the process. He also tackles the misinformation swirling on soci...
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7 months ago
44 minutes

ThinkFreight
Episode 73: Inside The Future of Small Reefer Shipments with Alex Winston
In this episode of the ThinkFreight Podcast, Alex Winston, founder of Reefer Van Network, goes all-in on revolutionizing refrigerated small truckload shipping. Once juggling Expedite All and Reefer Van Network, Alex explains what sparked his shift to focus solely on the reefer niche and how he's tackling the “unicorn” challenge of growing a network of refrigerated Sprinter vans. Alex details how his team is scaling capacity by buying and building state-of-the-art equipment for on-demand, temp...
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7 months ago
47 minutes

ThinkFreight
Episode 72: Creating An Event That Everyone Wants To Attend with Pam Simon
In this episode of the ThinkFreight Podcast, I’m joined once again by Pam Simon from Manifest: The Future of Supply Chain and Logistics, an industry-leading event set for February 10–12, 2025, at The Venetian in Las Vegas. Pam reflects on last year’s Manifest, highlighting standout moments and the feedback that has informed an even bigger, bolder 2025 event. She gives us a glimpse into how the agenda has evolved, with sessions and speakers covering emerging technologies, innovative case...
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8 months ago
32 minutes

ThinkFreight
Episode 71: Selling and Managing Asset Based LTL with Jesse Griffin
In this episode of the ThinkFreight Podcast, I sit down with Jesse Griffin, West Region Sales Manager at Crete Carrier Corporation, to explore his journey through some of the industry’s most well-known players—JB Hunt, Knight Transportation, FreightVana, and now Crete. Jesse shares how his diverse background, moving from operations into sales, has shaped his approach to leadership, customer relationships, and team management. We dive into Jesse’s current role at Crete Carrier, one of th...
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9 months ago
48 minutes

ThinkFreight
Episode 70: TSA-Certified and Time Critical Freight with Jason Mansur
In this episode of the ThinkFreight Podcast, I sit down with Jason Mansur, CEO of Yellow Diamond Logistics, to trace his journey through the logistics industry. Starting from his early days at FedEx and later at Logistics Planning Services (LPS), Jason shares how these foundational experiences shaped his leadership philosophy and strategic thinking. We discuss his move to Evans Transportation as President and COO, where he helped drive growth from $65M to $400M by introducing new servic...
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9 months ago
58 minutes

ThinkFreight
Episode 69: Why This Freight Broker Went Out And Bought Trucks with Tristan Bordallo
In this episode of the ThinkFreight Podcast, I chat with Tristan Bordallo, founder of IAmFr8, about his journey from freight broker agent to trucking company founder. Tristan shares how he got started, why he ventured out on his own, and how investing in assets like trucks has shaped his business model. He emphasizes creating a positive, “go with the flow” culture and explains why he’s chosen to build his company in public for greater transparency. We discuss the challenges he’s faced, ...
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9 months ago
1 hour 13 minutes

ThinkFreight
Episode 68: Relationships vs Technology In Freight Brokerage with Cale Pearson
In this episode of ThinkFreight, we sit down with Cale Pearson, President of B2B Transportation Services, a company that has been a staple in the freight industry for over two decades. Cale shares his journey from his early days in freight to leading B2B, offering insight into how the company has thrived with its unique W2 and agent-based model. Cale also discusses the current challenges facing freight brokers, from market fluctuations to pricing pressures, and how B2B has adapted with...
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10 months ago
54 minutes

ThinkFreight
Episode 67: Finding, Bidding, and Analyzing Spot Freight with Oliver Jones
In this episode of the ThinkFreight Podcast, I sit down with Oliver Jones, Founder of Manifold Freight, to discuss his journey from the pioneering digital brokerage Convoy to launching his own company focused on spot freight solutions. Oliver shares his background in logistics and technology, detailing how his 6.5 years at Convoy shaped his approach to building Manifold Freight. During his time at Convoy, he played a crucial role in its operations and experienced firsthand the h...
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11 months ago
46 minutes

ThinkFreight
Episode 66: From Real Estate to Rig Hut: Mission to Change Truck Parking with Jake Guso
In this episode of the ThinkFreight Podcast, I sit down with Jake Guso, Co-Founder and CEO of Rig Hut, to explore the critical issue of truck parking and how his company is working to solve it. Truck parking is a growing concern in the industry, and Rig Hut is stepping in to address this challenge by providing innovative solutions for outdoor storage and transportation. We kick things off by learning about Jake’s background in real estate and how his journey led him to get involved in the tru...
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11 months ago
31 minutes

ThinkFreight
What happens when your first brokerage hits $10M… and then collapses? In this raw and real conversation, Tyson Lawrence, founder of Diablo Freight Ventures, walks us through his 20+ year freight journey — from CH Robinson hustle to drayage grit in East Oakland, and through the gut-wrenching experience of losing his first company and going through personal bankruptcy after a fallout with his largest customer. But instead of quitting, Tyson doubled down — building a second brokerage, this time ...