What is the #1 problem this episode solves?
Feeling like your business only works if you do everything? You’re not alone — and it’s exactly what we’re tackling in this episode.
In this episode, Roxy sits down with Tim Sentance, co-founder of Boujee Music and speaker at WedCon 2025, to talk about how he built a business performing at over 150 weddings a year - without burning out or doing it all himself.
The simple answer? You’ve got to start thinking like a leader, not just a doer. Tim shares how he learned to delegate, trust others, and scale Boujee Music while keeping the magic alive. Together, they dive into the mindset shifts, systems, and lessons every wedding pro needs to build a business that works for them - not because of them.
There’ still time to grab your hands on a Wedcon 2025 ticket but do only have a handful remaining!
Title: It’s Not Your Prices - It’s How You’re Selling Them
In this episode, we’re tackling one of the biggest questions in the wedding industry: “Why am I not booking, even though my work’s amazing?”
The simple answer? It’s not your prices — it’s how you’re communicating value. Katie and Roxy dig into how to bridge the gap between what you charge and what couples feel they’re getting, so you can confidently sell without dropping your prices. They’ll share how to position your offers, handle “you’re out of our budget” conversations, and make clients see your worth before they even see the number.
If you’ve ever doubted your pricing or felt like couples just don’t get it, this one’s for you.
SHOW NOTES / EPISODE HIGHLIGHTS
Why under-enquiries aren’t always about your price point
The perception gap between what you charge and what couples believe they get
How to sell emotion, not just features
What to say when couples mention budget
How to raise prices confidently and back them up
Flodesk: our £6,000 email and how to lock in legacy pricing
n this episode, Katie and Roxy share the real, behind-the-scenes story of how they made their first £100k — the lessons, the wobblies, and what they’d do differently if they were starting again.
They’ll take you through four simple steps that changed everything: getting discovered, building a loyal audience, building confidence, and mastering one thing at a time.
If you’re trying to grow your wedding business or hit your first big income goal, this episode will give you the clarity (and the kick) you need.
To take a look at WedPro CEO, visit here: https://www.theweddingbusinesshub.com/wedproceo
In this episode, we’re tackling the big question: How do you build a wedding business that doesn’t fall apart the moment you take a day off? The simple answer — you need the right systems, mindset, and structure to stop being the “doer” and start being the CEO.
Katie and Roxy get real about what’s keeping so many wedding suppliers stuck in the hamster wheel — constant emails, never-ending edits, no boundaries — and share how to finally build a business that runs without you. You’ll learn how to:
Get clear on what you actually want your business (and life) to look like
Understand your numbers and price for profit
Create systems that save hours every week
Step into your CEO role with confidence
Plus, they reveal something huge launching at Wedcon 2025 — The Profit Shift — a brand-new toolkit packed with templates, planners, and pricing tools designed to help you make more money without doing more.
If you’re ready to stop being “on” 24/7 and start running your business like a pro, this one’s for you.
🎟 Wedcon 2025 — The UK’s No.1 Wedding Industry Growth Event
📍26 November | Shrewsbury
BNPL + split-pay options available. Limited tickets left. www.wedcon.co.uk
In part two of our copywriting mini-series, Katie and Roxy are pulling back the curtain on the 5-P Copy Framework – the structure that turns dull, practical copy into words that connect. Last week was about the science (remember the bleach brand and the credit card company?). This week is about the framework itself: what it is, why it matters, and how it could transform the way couples respond to your marketing.
You’ll learn why couples don’t just want hours and prices, but promises and proof. You’ll hear the emotional motivators that drive bookings, the myths that keep wedding pros stuck, and the questions you should be asking yourself right now.
If you want to stop competing on price and start writing copy that books, this episode will show you what’s possible. And if you’re serious about applying it? You need to be at Wedcon this November.
In this episode, we’re tackling the big question: why isn’t your marketing copy converting into bookings? The simple answer is that most wedding pros write for the head, not the heart. Couples don’t book because of the number of hours, images, or bouquets – they book because of how you make them feel. Katie and Roxy share insights from groundbreaking research on emotional motivators (the feelings that drive spending), what most suppliers are doing wrong, and how you can align your messaging with what couples actually care about. You’ll learn why practical details matter but emotions seal the deal, and why connected couples are 52% more valuable than satisfied ones. Plus, they reveal how this ties into The Profit Shift – a new framework they’ll be breaking down at Wedcon this November.
In this episode, we’re tackling the big question: how do you stop ghosting and turn more enquiries into bookings? The simple answer is you need to track your funnel and give couples the speed, clarity, and trust signals they’re looking for. Katie and Roxy are following the data and sharing a data that books framework , from diagnosing where couples drop out, to fixing that first touch and impression, to using the 3-message close to keep couples engaged. Plus, real wedding industry stories that prove persistence pays off.
If you want to stop ghosting and start closing, this episode is your playbook.
For Tickets to the No1 Wedding Industry Conference in November 26th head to www.wedcon.co.uk. With speakers such as Terry Lewis, Bernadette Chapman, Sadauf Saleem, Joel Stone and Michelle Jacobs these speakers have built and scaled businesses into the 6 and 7 figures and are ready to share what they did and didn’t do to get there. There’s limited seats available PLUS there’s can’t find anywhere else resources available to attendees on the day.
Head to www.wedcon.co.uk
In a Nutshell. This episode covers
stop wedding enquiry ghosting
how to close more wedding leads
wedding business pricing transparency
convert wedding enquiries
wedding supplier sales tips
follow-up for wedding enquiries
Episode Highlights
Why ghosting is a funnel problem, not a couple problem
The key stats showing how couples really choose suppliers
How to diagnose your funnel and see where leads drop off
Why transparent pricing matters (even for bespoke services)
The balance between too much and too little info on lead forms
The 3-message close that keeps enquiries warm without feeling pushy
Real success stories from suppliers who booked clients months later
Sneak peek at the tools and resources waiting at Wedcon 2025
September is here – and that “back to school” feeling isn’t just for the kids. For wedding suppliers, it’s the perfect time to reset, refocus, and set yourself up for the busiest booking months of the year.
In this episode, Katie and Roxy dive into why Q4 is your secret weapon for growth. From Christmas and New Year proposals sparking the January contract boom, to Valentine’s engagements fuelling March bookings – the work you do now determines how booked you’ll be next year.
We’ll cover:
Why nothing changes if nothing changes – and how to break the cycle
How algorithms, SEO and content flow need Q4 to gain traction
Smart ways to use styled shoots, networking and planning to get ahead
Why Wedcon in November is the ultimate accelerator for wedding business owners
🎟 Join us at Wedcon – the UK’s must-attend wedding business event, packed with strategy, inspiration, and connections that will power your 2026 bookings: www.wedcon.co.uk
👉 Follow the podcast for more straight-talking growth strategies for wedding pros.
The fake wedding trend is taking over social feeds and it’s not just happening in India anymore. From luxury venues in Dubai to campuses in the US, these full-scale wedding events have everything… except the actual marriage.
In this episode, join Katie and Roxy as they unpack exactly what a fake wedding is, where the trend is headed, and their thoughts on whether it’s an opportunity or a threat to the meaning of weddings.
We’ll share how suppliers can turn this into off-season wedding bookings, fresh marketing content, and collaborative events that generate real revenue. Plus, we get into the big debate – does this undermine the emotional and cultural significance of marriage, and should it even be called a wedding?
We want to know what you think: Would you work a fake wedding? DM us on Instagram or email info@theweddingbusinesshub.com.
Show Notes / Episode Highlights
What exactly is the fake wedding trend and how it started
Where it’s going global (India, Dubai, US, UK)
Why Gen Z and Millennials are driving demand
How wedding pros can monetise the trend without losing brand integrity
The ethical debate - does it undermine “real” weddings?
In this episode, we’re tackling the big question: is blogging still worth it for wedding suppliers in 2025? The simple answer: yes - if you do it strategically.
You need to focus on building EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), showing your real behind‑the‑scenes know‑how, and writing content that AI search engines can trust.
Katie and Roxy share actionable tips on choosing the right topics, weaving in client stories, adding credibility signals (think bios, data, testimonials), and optimising for AI-driven search.
You’ll walk away knowing exactly what to blog about, how it helps visibility now, and which blog in the archives you should tackle next.
Tune in and get ready to elevate your blog game, get found more often… and book more weddings.
Don't forget to follow The Wedding Business Hub (LINK INSTAGRAM) and share this episode if it lands for you!
In this episode, we’re cutting through the fluff and talking about something too many wedding pros avoid planning for - profit.
If you're booking weddings but not seeing the income you expected, this episode is your wake-up call.
Katie and Roxy break down exactly how to roadmap your way to a profitable wedding business using smart pricing, intentional forecasting, and dive into the Profit First method.
It's not about confusing or scary spreadsheets, just strategy that actually works and makes your accountant fall in love with you.
You’ll hear how real wedding suppliers hit six-figure profits using the framework we shared at last year’s Wedcon and how you can do the same.
If you're ready to ditch burnout and finally pay yourself properly, this is the episode for you.
Listen now to learn how to plan for profit, not just hope for it.
Unlock the secrets to sustainable wedding‑business growth in this week’s episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.
In this episode, you’ll discover:
The “marketing pyramid” & why word‑of‑mouth sits at the top
The IPA framework: Influencers, Pipelines & Anchors explained
How to stop competing on price and attract premium clients
The mindset shift from small‑business hustle to CEO‑style strategy
Why live events like Wedcon turbocharge your learning
Resources & Links:
Welcome back to the WedPro Podcast! In today’s inspiring episode, Roxy sits down with luxury wedding planner and international speaker Michelle Jacobs, founder of Elegante by Michelle J, and one of our keynote speakers for Wedcon 2025.
From starting her business in her 50s to becoming one of the most respected names in destination weddings, Michelle shares her journey, lessons learned, and powerful mindset shifts that helped her build a thriving, sustainable business—without burning out.
🔥 In This Episode:
Why it’s never too late to start your dream business
How Michelle discovered her niche in Jewish destination weddings
The story behind her first Italy wedding—and what went wrong (and right)
Lessons in confidence, overcoming fear, and saying “yes”
Why putting on your “big girl pants” can change everything
The power of imperfect action in business
Why burnout is real in the wedding industry—and how to prevent it
What to expect from Michelle’s talk at Wedcon 2025
How to carve out CEO time to work ON your business, not just in it
💥 Whether you’re just starting out or scaling fast, Michelle’s story and insights will leave you fired up to make bold moves in your business!
📌 Early Bird Tickets for WedCon 2025: https://wecon.co.uk (replace with actual link)
📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs
📌 Email Us: info@theweddingbusinesshub.com
In this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.
They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.
This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.
Whether you're brand new or scaling past 30k/year, this one’s for you!
🎙️ Episode Summary
Secure Your Spot for WEDCON 2025!
Welcome back to the WedPro Podcast – your backstage pass to building the thriving, burnout-free wedding business you absolutely deserve.
This week, Katie and Roxy are cracking the code on one of the most overlooked (but vital!) areas of growing a sustainable wedding business: keeping your past clients raving and referring you for years to come.
Because let’s face it—so many suppliers stop at the thank-you card and move on. But referrals and retention are the real heartbeat of a booked-out business!
Katie and Roxy go beyond the obvious thank-you card to explore:
Why post-wedding engagement matters: The psychology of surprise and delight, dopamine spikes, and emotional memories that lead to lifelong fans.
Turning happy couples into walking testimonials: Social proof, word-of-mouth marketing, and why act two and three of the client journey are crucial.
Mapping a post-wedding timeline: From two weeks after the wedding to a year or more later—fill those touchpoints with meaningful interactions.
Three VIP touchpoints to try right now:
Personalised thank-you videos
Anniversary activations
Mini documentary-style recaps
Pro tips for creating shareable content with your supplier partners for organic reach.
Bonus touchpoints: Digital keepsakes, curated playlists, framed prints, email strategies, and surprise-and-delight gestures.
The power of tracking and measuring your post-wedding strategies so you can double down on what works.
💡 In This Episode
Ever wondered what happens behind the velvet rope? Join Katie and Roxy as they reflect on their red-carpet chats with Sam Thompson, soak up Brandon’s mission to revolutionise accessibility for the visually impaired, and celebrate every purpose-driven winner.
In this episode you’ll discover:
How a crystal-clear “why” can elevate your authority and attract dream couples
Real-world stories that spark fresh ideas for your next event—think WedCon in November
Simple shifts to infuse purpose into your marketing, services, and collaborations
Whether you’re a planner, florist, photographer, venue owner, or bridal designer, press play for inspiration that could transform your approach to growth.
Feeling like 2025 is flying by? In this solo episode, Roxy takes the mic to guide you through a much-needed mid-year reset for your wedding business. Whether you're fully booked and frazzled or facing an unexpected quiet spell, this episode is your no-fluff, soul-soothing permission slip to pause, reflect, and reset. No spreadsheets. No plane ticket to Bali. Just practical questions, mindset shifts, and one very important hour of CEO time.
What You’ll Learn in This Episode:
Why now is the perfect time for a business check-in
The #1 question to ask yourself about what’s actually working
A simple mindset exercise that could change your next 30 days
How to let go of energy-draining tasks without guilt
The power of a "To-Not-Do" list
What to prep for as Q3 and Q4 roll in (hello, engagement season!)
Easy CEO rituals to refresh your business and mindset
A grounding journal prompt to reconnect with your next-level self
Mini Homework from Roxy:
✅ Block one CEO hour this week
✅ Write your “To-Not-Do” list
✅ Pick one small reset ritual to clear the decks
Mentioned in This Episode:
✨ Flodesk – Beautiful, intuitive email marketing made easy
✨ Free 20–30 min strategy calls for wedding business owners – DM us on Instagram to claim yours!
Struggling to get your marketing to actually work? Overwhelmed by all the AI hype and wondering what really moves the needle?
In this firecracker episode, Roxy is joined by Wedcon 2025 speaker Joel Stone — international speaker, seven-figure agency owner, and straight-talking host of the Stay Hungry podcast. Joel's here to cut through the noise and share how to simplify your marketing, use AI properly, and finally start seeing serious results.
They dig into what actually works when it comes to ads, the AI tools that save time (without sounding like a robot), and the mindset shifts that help business owners stop overcomplicating and start scaling.
Expect bold advice, practical tips, and a kick up the bum (with love).
Hit play if you're ready to stop overthinking and start growing your wedding business — no fluff, no jargon.
Get your Wedcon 2025 here: https://www.wedcon.co.uk
Connect with Joel:
In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.
You’re not just a wedding pro – you’re a CEO: Whether you’re a solo planner or run a full team, you are the visionary and decision-maker in your business.
Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.
People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.
Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.
CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.
Leadership isn’t martyrdom: CEOs delegate, automate, and design scalable structures—they don’t do it all alone.
Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.
Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.
Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.
You don’t have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.
🔑 Key Takeaways
In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episode is your roadmap.
The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn’t just another task on your list—it’s the missing piece to consistent bookings. Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.
Whether you’re brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.
🔧 Resources & Mentions:
💌 Try Flodesk FREE with our exclusive link: [Insert Flodesk Referral Link]
📩 Learn more about our email marketing strategy inside Wed Pro CEO:
