E150: How to Win Over Gen Z Couples with Authentic Short-Form Video

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/fe/94/8c/fe948ca9-c3ac-4899-5bb5-093c39c57724/mza_744714124871609210.jpg/600x600bb.jpg

The WedPro Podcast

Katie and Roxy - The Wedding Business Hub

166 episodes

1 day ago

Our podcast is packed with actionable step by step strategies to help you build a profitable wedding business. This show is your go-to source for all things weddings, designed to inspire, educate, and elevate your wedding business to new levels. We help you breakdown the overwhelm and build a profitable, wedding business that you love. Each week we share strategies, marketing tips, and the industry's best kept secrets! Everything from pricing your services, keeping burnout at bay to marketing your business, generating sales and lots more. Don't miss an episode! Subscribe today!

Entrepreneurship

Business

RSS

All content for The WedPro Podcast is the property of Katie and Roxy - The Wedding Business Hub and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/24367588/24367588-1689069996726-4c1fdd27f70a7.jpg

E150: How to Win Over Gen Z Couples with Authentic Short-Form Video

The WedPro Podcast

44 minutes 1 second

3 months ago

E150: How to Win Over Gen Z Couples with Authentic Short-Form Video

📌 Early Bird Tickets for WedCon 2025: https://wecon.co.uk (replace with actual link)

📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs

📌 Email Us: info@theweddingbusinesshub.com

In this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.

They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.

This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.

Whether you're brand new or scaling past 30k/year, this one’s for you!

🎙️ Episode Summary