The fake wedding trend is taking over social feeds and it’s not just happening in India anymore. From luxury venues in Dubai to campuses in the US, these full-scale wedding events have everything… except the actual marriage.
In this episode, join Katie and Roxy as they unpack exactly what a fake wedding is, where the trend is headed, and their thoughts on whether it’s an opportunity or a threat to the meaning of weddings.
We’ll share how suppliers can turn this into off-season wedding bookings, fresh marketing content, and collaborative events that generate real revenue. Plus, we get into the big debate – does this undermine the emotional and cultural significance of marriage, and should it even be called a wedding?
We want to know what you think: Would you work a fake wedding? DM us on Instagram or email info@theweddingbusinesshub.com.
Show Notes / Episode Highlights
What exactly is the fake wedding trend and how it started
Where it’s going global (India, Dubai, US, UK)
Why Gen Z and Millennials are driving demand
How wedding pros can monetise the trend without losing brand integrity
The ethical debate - does it undermine “real” weddings?