We speak to Ben Greengrass from Stampede Creative in New York about his journey when it came to having to reboot and reinvent his creative career.
WAM speak to Andrew Bailey about journey becoming a strategist.
James Martin aka Made By James joins WAM to discuss the current state of the education for design and creatives and why it's falling short in terms of shaping successful futures. We speak about the positives and negatives of social media and what up and coming creatives should be focusing their efforts on to get known and get work.
Rory Sutherland talks about man leggings, tea shops, electric cars and more There's a lot here about the power of behavioural science and how we can all leverage it when it comes to marketing and branding.
In this video, Rory Sutherland dives into the weird way our brains work when it comes to marketing and branding. Learn about the fascinating world of behavioral science from a leading expert in the field!
In this episode we dig into why some products and companies forge strong bonds with their customers and build audiences and communities. Can this be achieved by companies of all sizes?
Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on: THINKING and WRITING like a copywriter. In this episode of the Watercooler Brand Talks, WAM talks to Eddie about the ups and downs of writing the book, the lessons learned and what we can expect.
Watch the pre-live conversation with David Aaker and 3 brand strategists, about the future of purpose-driven branding. We discuss the impact of social programs on brand equity and how to make your purpose obvious to all of those people you engage with. David Aaker is the vice chairman of Prophet, a growth and transformation firm anchored in purpose. He is also widely recognised as 'The Father of Modern Branding.'
In this previously live recording, we dig into the art of selling brand strategy with guests and brand architects, Sean Masters and Marc Gutman. This episode is a must-watch for brand strategists looking to overcome the challenges of selling their services. Discover the common hurdles brand strategists face when trying to sell their services. As a brand strategist, you know the importance of a solid brand, but selling that concept can be a tough nut to crack. This episode provides you with the tools and knowledge to effectively sell your brand strategy services, ensuring you can demonstrate their value and secure more clients. Sean Masters and Marc Gutman bring years of experience and discuss what needs to be done.
A conversation with WAM and the legendary Marty Neumeier about the power of collaboration in branding. We'll explore three different models of brand collaboration: the One-Stop Shop, where everything is handled in-house; the Brand Agency Model, which involves subcontracting various specialists; and the Hollywood Model, where a network of companies and individuals come together to build a brand, like Netscape, which Marty worked on and he recounts his experience and shares anecdotes. We also chat about the impact of AI on the future of branding and the importance of staying original in a competitive market.
In this episode, we sit down with Richard Moore, a renowned specialist in helping coaches, consultants, and solopreneurs thrive on LinkedIn. As the founder of the LinkedIn Accelerator Course and recogniaed as a Top Voice in his field, Richard has cultivated a community of over 200 members who consistently succeed in monetising their LinkedIn presence.
In this master class episode, Richard shares his insights on creating compelling organic content that not only attracts attention but also converts leads into tangible earnings.
We dig into the specifics of what types of content work best for lead generation and discuss the crucial steps that need to follow content creation to ensure profitability.
Whether you're new to LinkedIn or looking to enhance your existing strategy, this episode provides invaluable advice tailored to help you master the art of conversion and make money using Richard’s proven techniques. Tune in to learn how to leverage your specialism into sustainable success on one of the most influential professional networking platforms.
In this episode, join us as we dive deep into the world of personal branding with none other than the expert himself, Chris Do.
Renowned for his innovative approach and deep understanding of brand building, Chris shares his invaluable insights and experiences to shed light on what personal branding truly entails. This episode is full of tips, secrets, and essential do's and don'ts that anyone looking to craft their personal brand should not miss.
Chris begins by taking us on a journey through his own beginnings, revealing the motivations and challenges behind his decision to embark on a path of personal branding. His story is not just inspiring but also a testament to the power of determination and vision.
A highlight of the episode is Chris's thought experiment on what he would do if he had to start his personal brand today, with absolutely no money in the bank. His response is not only enlightening but also packed with practical advice for listeners who might find themselves in a similar situation.
Moreover, Chris delves into the art of storytelling and shares his top advice for those at the starting line of building their brand. According to him, sharing your story authentically is crucial, and he explains why it's the cornerstone of any successful personal brand.
Whether you're just starting out or looking to refine your existing brand, this episode offers a wealth of knowledge and strategies that will help you navigate the complexities of personal branding.
Join us as Chris Do unravels the truth about personal branding and guides you towards building a brand that truly represents you.
We chat to Simon Dixon on the heart of brand creativity with our podcast. We discuss the creative principles that guide DixonBaxi when building some of the world's most renowned brands.
Whether you're a budding designer, a seasoned marketing professional, or simply a brand enthusiast, this podcast promises to enrich your understanding and inspire your approach to brand building
In this episode, we'll explore how creativity and strategy work hand in hand to powerfully elevate your brand and business. Learn how to navigate the conflicts and restrictions of intentional design and turn them into impactful outputs.
We are joined by special guest Rakaa Taylor, co-founder of Hip-Hop group Dilated Peoples and founder for brand and creative agency, ANGLES in Los Angeles, California.
Get ready to unleash the full potential of your creative and strategic thinking.
In this episode we explore the crucial balance between long-term brand building and short-term sales boosting strategies. Understand the nuances of branding, marketing, ROI, sales strategies, and the key to achieving sustainable growth in a competitive marketplace. Whether you're a marketing professional, brand strategist, or business owner, this deep dive will equip you with insights on optimising your marketing investments for both immediate gains and enduring brand value. Join us as we uncover the strategies that lead to the most effective marketing outcomes, navigating the complexities of today's digital landscape.
In this episode, we dive deep into the evolving landscape of brand strategy with three leading brand strategists. As businesses navigate the complexities of modern markets, the debate between prioritizing purpose over profit or vice versa becomes increasingly relevant. This video explores how brands can align their core values with their financial goals to achieve long-term success. Our experts discuss real-world examples, share strategies for integrating purpose with profit, and predict future trends in branding. Whether you're a brand manager, marketing professional, or simply interested in the dynamics of brand strategy, this discussion will provide valuable insights into how purpose and profit can coexist harmoniously. Join us for a comprehensive exploration of purpose-driven branding, strategic planning, and the impact of social responsibility on profitability. Don't miss out on this essential conversation for anyone involved in brand development or interested in the future of marketing
