Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on: THINKING and WRITING like a copywriter. In this episode of the Watercooler Brand Talks, WAM talks to Eddie about the ups and downs of writing the book, the lessons learned and what we can expect.
