Ep#9 The Future of Purpose-Driven Branding with David Aaker

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The Watercooler Brand Talks

WAM

15 episodes

2 days ago

The Water Cooler Brand Talks is a previously LIVE video event hosted by Wes Henstock, Ash Rathod and Martin Zarian, three brand strategists and agency owners from Brand and Design studios Confid3ntial, DFC Studio and Factory 39 respectively. In the podcast, we discuss and feature commentary on the current state of Brand, Branding Design and Marketing and are often joined by special guests from various sectors and disciplines. The idea is to encourage positive discourse and around the topics that in some way, shape or form touch every individual and communities out there.

Marketing

Business

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All content for The Watercooler Brand Talks is the property of WAM and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Ep#9 The Future of Purpose-Driven Branding with David Aaker

The Watercooler Brand Talks

53 minutes 13 seconds

1 year ago

Ep#9 The Future of Purpose-Driven Branding with David Aaker

Watch the pre-live conversation with David Aaker and 3 brand strategists, about the future of purpose-driven branding. We discuss the impact of social programs on brand equity and how to make your purpose obvious to all of those people you engage with. David Aaker is the vice chairman of Prophet, a growth and transformation firm anchored in purpose. He is also widely recognised as 'The Father of Modern Branding.'