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The Top of Search Show - Amazon, Walmart, Ecommerce, and More

Abe Chomali and Robyn Johnson

18 episodes

5 months ago

🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...

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🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...

Show more...

Episodes (18/18)

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Gales

🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...

5 months ago

44 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 17: Does Your Brand Really Need Amazon DSP with Will Haire

🎙️ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why it’s often misunderstood. Will shares tactical advice, pitfalls to avoid, and how DSP fits into a broader Amazon advertising strategy. 🔑 Key Takeaways 💻 Amazon DSP: Beyond the Hype • DSP is Amazon's programmatic advertising platform, offering advanced audience targeting using...

5 months ago

43 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 16: Audience Targeting on Amazon, Understanding PMAX Ads, and New Features with Michael Facchin

🎙In this episode, Michael Erickson Facchin, a seasoned digital marketing expert and host of the PPC Den podcast, shares valuable insights on Amazon PPC, audience targeting, and the evolving e-commerce landscape. He discusses the importance of data, the challenges of navigating new features, and how brands can balance testing with fundamentals to optimize their campaigns. 🔑 Key Takeaways 💻 Amazon PPC: Technical Marketing at Its Core • Amazon’s PPC system is evolving, but still lags behind Goog...

6 months ago

41 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 15: Can AI Replace Your Agency

🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace — human expertise and strategy. 🔑 Key Takeaways 🖼️ AI in Images: Helpful, but Risky • Great for quick lifestyle images and background enhancements for small brands. • Not reliable for strict brand guidelines, proportions, or avoiding copyright risks. 📝 ...

6 months ago

34 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 14: AI with Ritu Java

🎙 Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering. 🔑 Key Takeaways 🧠 AI Isn’t Magic — It’s Layered • AI works best when problems are broken into parts. • Think in layers—use AI for what it does well, then add human input. 💬 Prompt Engineering Still Matters • Prompting is a skill. You can start simpl...

6 months ago

43 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 13: Navigating Tariffs, COGs, Bonded Warehouses and More with Brandon Young

Episode Summary: Brandon Young on Tariffs & Survival Strategies for Amazon Sellers Due to the changing nature of this topic, we feel it is important to note that the recording date of this episode was April 16th, 2025 🎙️ Brandon is a seasoned 8-figure Amazon private label seller, founder of Seller Systems, and co-creator of Data Dive software. He joined Robyn and Abe to break down the recent spike in tariffs and what sellers can do to stay competitive and legal. 🔑...

6 months ago

39 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 12: Beyond Amazon- Exploring Other Marketplaces

🎙 Robyn Johnson & Abe Chomali discuss when and how to expand beyond Amazon, covering international marketplaces, Walmart, eBay, Mercado Libre, and more. They break down the risks, benefits, and key considerations before making the move. 🔑 Key Takeaways 📈 Maximize Amazon First Before expanding, ensure Amazon sales are near peak efficiency.Expanding too soon can waste time, money, and inventory.Diversification is important but should be strategic, not rushed.🌍 Choosing the Right Marketplace...

7 months ago

38 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 11: PPC War Stories, Match Types, & Franken Campaigns with Elizabeth Greene

🎙 Robyn Johnson & Abe Chomali sit down with Elizabeth Greene to discuss Amazon match types, ad strategy, and campaign optimization. They dive into the evolution of Amazon advertising, common mistakes, and best practices to maximize ad performance. 🔑 Key Takeaways 📢 The Evolution of Amazon Advertising Amazon ads were once simple and low-cost, but competition and rising CPCs have made advertising more complex.Auto campaigns and broad targeting no longer work as they once did—sellers must ac...

7 months ago

56 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 10: Driving Growth with Amazon SFP (Seller Fufilled Prime) with Matt Snyder

🎙Robyn Johnson & Abe Chomali sit down with Matt Snyder to discuss Seller Fulfilled Prime (SFP), Fulfilled by Merchant (FBM), and how brands can optimize their fulfillment strategies beyond Amazon FBA. They explore the challenges, benefits, and best practices for implementing SFP and FBM effectively. 🔑 Key Takeaways 🚀 Maximizing Amazon Fulfillment Options While FBA is ideal for most brands, SFP and FBM can offer cost savings and flexibility in certain cases.SFP works well for high-value, b...

7 months ago

57 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 9: Understanding Match Types for Amazon Ads with Abe

🎙 Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization. 🔑 Key Takeaways 📢 Understanding Match Types is Essential · Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns. · Exact Match targets precise keywords, while Phrase Match allows variations b...

7 months ago

36 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 8: UPCs, GTIN & GS1 - Oh My! - A Primer for Avoiding UPC related Issues for Amazonode

🎙 In This Episode of Top of Search, Robyn Johnson & Abe Chomali dive into GS1, UPCs, and GTINs—what they are, why they matter, and how Amazon's policies are evolving 📦. They discuss Amazon’s strict crackdown on barcodes, why GS1 UPCs are now required, and how to avoid common listing mistakes. 🔑 Key Takeaways 1️. Understanding UPCs & GTINs UPC (Universal Product Code): Used for barcode identification worldwide.GTIN (Global Trade Identification Number): The broader category that include...

8 months ago

29 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright

🎙 In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon. 🔑 Key Takeaways: 🏗 Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.✅ Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands ...

8 months ago

1 hour 7 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 6: Why Brand Registry is the Abracadabra of Amazon Listing Optimization

📢 In this episode of Top of Search,Robyn Johnson & Abe Chomali break down Amazon Brand Registry—what it is, why it’s essential, and how to use it to protect your brand & boost sales. They cover trademark requirements, key benefits like A+ Content & Brand Analytics, and common myths. Whether launching a new brand or optimizing an existing one, this episode will help you navigate Amazon like a pro. Key Takeaways 1️⃣ What is Amazon Brand Registry? Requires a live or pending trademark...

8 months ago

40 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 5: What You Learn Working At Amazon with Jeff Cohen

Jeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed. Key Takeaways: ✅ Amazon prioritizes customer experience and long-term impact. ✅ Amazon Marketing Cloud (AMC) helps brands improve ad targeting & analytics. ✅ AI in advertising is constantly evolving—brands must stay ad...

8 months ago

44 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 4: Understanding Branded Search on Amazon

Abe Chomali and Robyn Johnson dive deep into the world of branded search strategies on Amazon. They break down the importance of both brand defense and conquesting (targeting competitor brands), sharing real-world examples and actionable tips to help businesses protect and grow their market share. 🚀 Key Topics Covered: Brand Defense: Why it’s essential: Protect your brand from competitors targeting your name in search results. Tactics: Fill ad spots with your products to...

9 months ago

37 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 3: Understanding and Testing Audience and Images with John Aspinall of PickFu

In this episode, John Aspinall shares his extensive experience in e-commerce, specifically focusing on Amazon optimization strategies. He delves into hero image optimization, color psychology, and the power of A/B testingthrough tools like PickFu. John emphasizes the importance of understanding your ideal client profile (ICP) and how brands often make costly assumptions about their customers without proper testing. Key insights include: The psychology behind product images and how...

9 months ago

50 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 2: Welcome to Top of Search - Getting to Know Your Host Robyn Johnson

Abe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a seven-figure Amazon business and founding Marketplace Blueprint, an agency focused on Amazon and other marketplaces. Key topics covered: Robyn’s Journey: From a youth minister struggling financially to scaling an e-commerce business to over $...

9 months ago

25 minutes

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

EP 1: Welcome to Top of Search - Getting to Know Your Host Abe Chomali

Join us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show. Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world. Key topics covered: Abe’s Journey: From selling products in 1991 through magazine ads to becoming an Amazon adver...

9 months ago

24 minutes