The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Abe Chomali and Robyn Johnson
18 episodes
5 months ago
馃帣 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares鈥攁nd complements鈥擜mazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
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馃帣 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares鈥攁nd complements鈥擜mazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
EP 9: Understanding Match Types for Amazon Ads with Abe
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
36 minutes
7 months ago
EP 9: Understanding Match Types for Amazon Ads with Abe
馃帣 Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization. 馃攽 Key Takeaways 馃摙 Understanding Match Types is Essential 路 Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns. 路 Exact Match targets precise keywords, while Phrase Match allows variations b...
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
馃帣 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares鈥攁nd complements鈥擜mazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
