The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Abe Chomali and Robyn Johnson
18 episodes
5 months ago
🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
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🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
EP 2: Welcome to Top of Search - Getting to Know Your Host Robyn Johnson
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
25 minutes
9 months ago
EP 2: Welcome to Top of Search - Getting to Know Your Host Robyn Johnson
Abe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a seven-figure Amazon business and founding Marketplace Blueprint, an agency focused on Amazon and other marketplaces. Key topics covered: Robyn’s Journey: From a youth minister struggling financially to scaling an e-commerce business to over $...
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
