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The Studeo Podcast – Creative Thinking & Strategic Design
Ilya Lobanov
30 episodes
3 days ago
Welcome to The Studeo Podcast, a show for ambitious creatives who want to level up their creativity, productivity, and leadership skills. A series of live conversations I host on a weekly basis, inviting a range of creative leaders and other interesting speakers to talk about topics such as design, branding, brand strategy, mindset, and meta-skills. Sharing tested strategies and actionable real-world advice that have helped me and others in the creative industry to solve bigger problems, earn more respect and higher paychecks, and ultimately, become better creatives.
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Design
Arts
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All content for The Studeo Podcast – Creative Thinking & Strategic Design is the property of Ilya Lobanov and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Studeo Podcast, a show for ambitious creatives who want to level up their creativity, productivity, and leadership skills. A series of live conversations I host on a weekly basis, inviting a range of creative leaders and other interesting speakers to talk about topics such as design, branding, brand strategy, mindset, and meta-skills. Sharing tested strategies and actionable real-world advice that have helped me and others in the creative industry to solve bigger problems, earn more respect and higher paychecks, and ultimately, become better creatives.
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Design
Arts
Episodes (20/30)
The Studeo Podcast – Creative Thinking & Strategic Design
S03E10 – Best of Episode – James Martin, Michael Janda, Stef Hamerlinck, Gianluca Cinquepalmi, Melinda Livsey, Thierry Brunfaut

In this last episode of Season 3, I wanted to thank you all for tuning in and to do a 'Best of' episode. For those who might be new to the podcast, this would be a good way to introduce you to some of the earlier guests you might have missed.

Following this episode, there will be a break, during which I will be reviewing the ongoing strategic direction for it. I'd love for you to help me decide the format for the podcast going forward. 

Should I carry on with the 1hr guest episodes? 

Should I do shorter episodes with more specific and actionable tips and tricks? 

A Q&A format answering your questions? 

All of the above? Something else?

To participate in the conversation and help shape the future of the Studeo Podcast, become a Studeo Insider at go.studeo.com.au/join or send through a voice note with your feedback at https://anchor.fm/thestudeopodcast/message

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4 years ago
48 minutes 23 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E09 – Armin Vit – Building a Side Brand

Armin Vit @arminvit is the co-founder of UnderConsideration @ucllc, a graphic design firm. He's also an editor and writer for Brand New, where he reviews corporate and brand identity design work. If you are a brand designer, you likely visit this resource religiously, equally for the design inspiration and for Armin's top-notch break-downs of each brand identity design.

We chat about the journey of launching UnderConsideration as a 'side brand' and how 15 years later it serves as his main source of income. What are some technical aspects of building something new? What can Armin share about building a brand?

Remember, the world needs your creativity, and you have the power to ignite it.

More value for Studeo Insiders, join at go.studeo.com.au/join

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else. https://anchor.fm/thestudeopodcast/message

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4 years ago
55 minutes 3 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E08 – Lisa Jacobs –  Invest in Yourself

Lisa Jacobs @lisajacobsdesign is a Freelance Brand Designer & Illustrator based in the Netherlands whom I’ve been following for a while on Instagram. Her work is clean, considered, and thoughtful. I’ve also always enjoyed listening to her thoughts whenever she jumps on Instagram Live or a podcast.

We chat about her journey and what she has found to be useful for her growth as a designer and a creative. Including investing in coaching and investing in yourself in general.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

More value for Studeo Insiders, join at go.studeo.com.au/join

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else. https://anchor.fm/thestudeopodcast/message

Show more...
4 years ago
54 minutes 39 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E07 – Ilya Lobanov, Stef Hamerlinck, Rob Meyerson – Brand Personalities Debate

The Big Brand Debate: Episode 3 - Brand Personalities

Rob Meyerson @howbrandsarebuilt , Stef Hamerlinck @letstalkbranding and a Ilya Lobanov @wearestudeo discuss Brand Personality frameworks and their possible benefits and disadvantages for us as Brand Builders. Do consumers care about them?

In this episode of The Studeo Podcast, I summarise and break down the key concepts we'd discussed, key takeaways, and some additional thoughts.

The Studeo Podcast is a show for ambitious creatives who want to learn more about creative thinking and strategic design.

A series of live conversations I host on a weekly basis on my Instagram account, @wearestudeo, where I invite a range of creative leaders and other interesting speakers to talk about topics such as creativity, mindset, and leadership skills. So if you’d like to catch the next conversation live, be sure to follow me on Instagram.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Have your voice heard on the podcast.

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else. https://anchor.fm/thestudeopodcast/message

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4 years ago
34 minutes 51 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E06 – Joel Pilger – All About Positioning

Live conversation with Joel Pilger @joelpilger.

In a former life Joel helmed the miracle-making studio Impossible Pictures where he and his team won numerous Emmy, Addy, and Promax awards… and had a blast. Today, Joel helps emerging creative studios become industry leaders. We will be discussing whatever we manage to cover around positioning. Positioning is a vital component for success, and it's a huge topic for creatives.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Have your voice heard on the podcast.

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else. https://anchor.fm/thestudeopodcast/message

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4 years ago
1 hour 15 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E05 – Kwan Harsono – Becoming a Client Guide

Join me for this conversation with Kwan Harsono @brandingconsultant.

Kwan has been in the branding/marketing industry for over 23 years. He is the founder of consulting and branding agency @BedrockAsia in Indonesia, a Transformation Speaker & Coach, 6x Founder & Serial Entrepreneur, and has designed for and worked with such brands as Hawaiian Air, Domino Pizza and Jiffy Lube brand in USA.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Have your voice heard on the podcast.

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else.
https://anchor.fm/thestudeopodcast/message

Show more...
4 years ago
48 minutes 41 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E04 – Gabriel Aguero – The Power of Networking

Gabriel Aguero from @dropmusicbranding connected with me a while back – and I loved his energy and approach right away. I quickly recognised, he's got a superpower of networking. When we were discussing Gab appearing on the show, I almost instantly knew that this would be a great topic to discuss with him!

We can all become a little bit better at networking, in order to attract new prospects, new clients, but also new opportunities. Sometimes even some unexpected life-changing events.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Have your voice heard on the podcast.

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else.
https://anchor.fm/thestudeopodcast/message

Show more...
4 years ago
1 hour 4 minutes 55 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E03 – Mark Pollard – Defining the Challenge

Mark Pollard @markpollard is a Brand Strategist with big ideas – having tuned into several chats where he spoke on Clubhouse I really resonated with his thoughts around generating ideas and working strategically.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Have your voice heard on the podcast.

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else.
https://anchor.fm/thestudeopodcast/message

Show more...
4 years ago
59 minutes 23 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E02 – Jeremy Mura – Creating Online Courses

Jeremy Mura @thejeremymura is a Brand Designer who is well known within the Instagram design community. Not least for his prolific content and course creation schedule. If you've been thinking about creating your own course, you won't want to miss this one!

The Studeo Podcast is a show for ambitious creatives who want to learn more about creative thinking and strategic design.

A series of live conversations I host on a weekly basis on my Instagram account, @wearestudeo, where I invite a range of creative leaders and other interesting speakers to talk about topics such as creativity, mindset, and leadership skills. So if you’d like to catch the next conversation live, be sure to follow me on Instagram.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Have your voice heard on the podcast.

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else.
https://anchor.fm/thestudeopodcast/message

Show more...
4 years ago
48 minutes 49 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S03E01 – Ilya Lobanov, Stef Hamerlinck, Reagan Mackrill – Brand, Branding and Brand Strategy Debate

What is the difference between a brand, branding, and brand strategy?

Unless you work in the industry, I think it would be safe to say that you probably use those terms interchangeably. More alarming than that though, even some industry experts confuse or Frankenstein those terms together.

This was partially why both myself, Stef Hamerlinck, Rob Meyerson and Reagan McKrill have formed the Big Brand Debate. So that we can discuss topics such as these live on air, with other people able to contribute their voices.

In this episode of The Studeo Podcast, I summarise and break down the key concepts we'd discussed as well as the main takeaways.

The Studeo Podcast is a show for ambitious creatives who want to learn more about creative thinking and strategic design.

A series of live conversations I host on a weekly basis on my Instagram account, @wearestudeo, where I invite a range of creative leaders and other interesting speakers to talk about topics such as creativity, mindset, and leadership skills. So if you’d like to catch the next conversation live, be sure to follow me on Instagram.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Have your voice heard on the podcast.

For a chance to have your voice heard, send through a voice note with your feedback about the podcast, a tip, a question, or something else.
https://anchor.fm/thestudeopodcast/message

Show more...
4 years ago
26 minutes 31 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E10 – Thierry Brunfaut from Base Design – Learning to Say No

Thierry Brunfaut @thierrybrunfaut is the Founding Partner and Creative Director of Base Design – an international network of studios based in Brussels, New York, Geneva, and Melbourne. Thierry shared his view on the skillset designers should have to be successful, along with many other golden nuggets he's learned in the 30 years of Base Design.

The Studeo Podcast is a show for ambitious creatives who want to learn more about creative thinking and strategic design.

A series of live conversations I host on a weekly basis on my Instagram account, @wearestudeo, where I invite a range of creative leaders and other interesting speakers to talk about topics such as creativity, mindset, and leadership skills. So if you’d like to catch the next conversation live, be sure to follow me on Instagram.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

Show more...
4 years ago
1 hour 6 minutes 15 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E09 – Melinda Livsey – Presenting Client Work

Melinda Livsey is on a mission to help graphic designers get paid to think. You might know her from her Brand Strategy Bootcamp or from being a co-host of @thefuturishere with @thechrisdo. I'm really excited to have had the chance to talk with her! Join Melinda @melindalivsey and me as we discuss presenting client work, thinking strategically, and other questions we took on the live call.

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4 years ago
57 minutes 26 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E08 – Brittni Bowering – Running Strategy Workshops

Brittni Bowering @brittnibowering knows a thing about running workshops. Whether that's in person or remotely. And as we are finding ourselves in a situation where remote presentations and online workshops are becoming the norm, I got excited to talk to Brittni about running Workshops online and making sure that everyone gets a ton of value from it!

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4 years ago
59 minutes 29 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E07 – Bill Kenney – Finding New Clients

Bill Kenney is the co-founder of @focuslabllc, a Brand Agency that I have been following keenly for years – so I was thrilled when Bill reached out to me to have a discussion. Join Bill and me as we discuss probably the most common and talked about topic for freelancers – finding clients.

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4 years ago
1 hour 31 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E06 – Ilya Lobanov, Stef Hamerlinck, Rob Meyerson – Brand Differentiation vs Brand Distinctiveness Debate

A few months ago I jokingly suggested to Stef Hamerlinck that we should stage a live discussion on the branding topics we often debated on. Fast forward to today, and we made it happen – huge thanks to Stef for setting up all the technical aspects, artwork and organising us all to actually make this a reality! In this episode, I summarise and break down the key concepts we'd discussed as well as the main takeaways and book suggestions!

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4 years ago
26 minutes 3 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E05 – Ismail El Azizi – Self-taught Design vs. Design Education

Join me and Ismail El Azizi @ismail_elazizi as we discuss his journey of self-education and learning from his design mistakes and challenges, as well as the merit of design education as a whole.

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4 years ago
57 minutes 43 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E04 – Fabrice Pöhlmann – From Graphic Design to UX Agency Ownership

Join Fabrice Pöhlmann @fabrice_poehlmann and me as we discuss his journey from Graphic Design to founding his UX agency, and what he’d learnt along the way, tips for designers who want to transition to UX/UI, and more.

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4 years ago
50 minutes 9 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E03 – Reagan Mackrill – Personal Branding and the Future of Branding with G’day Frank

Join me and Reagan (Frank) Mackrill @gdayfrank as we discuss the future of personal branding, what it might mean for the branding industry as a whole, and covering some live questions as well.

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4 years ago
1 hour 1 minute 22 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E02 – Hadeel Sayed Ahmad – Brand Strategy vs. Strategic Design

Join Hadeel Sayed Ahmad @hadeelsahmad and me as we discuss all things logo design and branding, as well as the strategic decisions behind design, brand discovery, brand identity process, and a lot more.

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4 years ago
1 hour 21 minutes 35 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
S02E01 – Gianluca Cinquepalmi – Mastering the Mindset for Designers

Join Gianluca Cinquepalmi @glc.live and me, as we discuss creativity for designers as well as the mindset shift required to be a successful creative in the 21st century and beyond. 

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4 years ago
1 hour 1 minute 37 seconds

The Studeo Podcast – Creative Thinking & Strategic Design
Welcome to The Studeo Podcast, a show for ambitious creatives who want to level up their creativity, productivity, and leadership skills. A series of live conversations I host on a weekly basis, inviting a range of creative leaders and other interesting speakers to talk about topics such as design, branding, brand strategy, mindset, and meta-skills. Sharing tested strategies and actionable real-world advice that have helped me and others in the creative industry to solve bigger problems, earn more respect and higher paychecks, and ultimately, become better creatives.