S03E01 – Ilya Lobanov, Stef Hamerlinck, Reagan Mackrill – Brand, Branding and Brand Strategy Debate

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The Studeo Podcast – Creative Thinking & Strategic Design

Ilya Lobanov

30 episodes

4 days ago

Welcome to The Studeo Podcast, a show for ambitious creatives who want to level up their creativity, productivity, and leadership skills. A series of live conversations I host on a weekly basis, inviting a range of creative leaders and other interesting speakers to talk about topics such as design, branding, brand strategy, mindset, and meta-skills. Sharing tested strategies and actionable real-world advice that have helped me and others in the creative industry to solve bigger problems, earn more respect and higher paychecks, and ultimately, become better creatives.

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All content for The Studeo Podcast – Creative Thinking & Strategic Design is the property of Ilya Lobanov and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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S03E01 – Ilya Lobanov, Stef Hamerlinck, Reagan Mackrill – Brand, Branding and Brand Strategy Debate

The Studeo Podcast – Creative Thinking & Strategic Design

26 minutes 31 seconds

4 years ago

S03E01 – Ilya Lobanov, Stef Hamerlinck, Reagan Mackrill – Brand, Branding and Brand Strategy Debate

What is the difference between a brand, branding, and brand strategy?

Unless you work in the industry, I think it would be safe to say that you probably use those terms interchangeably. More alarming than that though, even some industry experts confuse or Frankenstein those terms together.

This was partially why both myself, Stef Hamerlinck, Rob Meyerson and Reagan McKrill have formed the Big Brand Debate. So that we can discuss topics such as these live on air, with other people able to contribute their voices.

In this episode of The Studeo Podcast, I summarise and break down the key concepts we'd discussed as well as the main takeaways.

The Studeo Podcast is a show for ambitious creatives who want to learn more about creative thinking and strategic design.

A series of live conversations I host on a weekly basis on my Instagram account, @wearestudeo, where I invite a range of creative leaders and other interesting speakers to talk about topics such as creativity, mindset, and leadership skills. So if you’d like to catch the next conversation live, be sure to follow me on Instagram.

If you’ve enjoyed this episode, please leave a review, as it would mean the world to me to hear your feedback, and it would also help tremendously to get the podcast heard by more ambitious creatives like yourself.

Remember, the world needs your creativity, and you have the power to ignite it.

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