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The Startup Different Podcast
David and Chris Sinkinson
105 episodes
2 days ago
Bros, business, and banter - that's the award-winning Startup Different podcast, hosted by exited SaaS entrepreneurs and brothers Dave and Chris Sinkinson. Startup Different gives you proven ideas and frameworks that can help you create, build, and scale a profitable business. Dave and Chris bring on some of the most exciting entrepreneurs to tackle tough early business challenges, provide tactical insight, and dispel startup myths to reach you startup dreams.
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Entrepreneurship
Business
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All content for The Startup Different Podcast is the property of David and Chris Sinkinson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bros, business, and banter - that's the award-winning Startup Different podcast, hosted by exited SaaS entrepreneurs and brothers Dave and Chris Sinkinson. Startup Different gives you proven ideas and frameworks that can help you create, build, and scale a profitable business. Dave and Chris bring on some of the most exciting entrepreneurs to tackle tough early business challenges, provide tactical insight, and dispel startup myths to reach you startup dreams.
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Entrepreneurship
Business
Episodes (20/105)
The Startup Different Podcast
Top 5 Startup Trends - Dave's Hot Takes

Navigating the startup world in 2025 means confronting hard truths and making difficult choices.

In this episode of Startup Different, hosts tackle five of the most pressing and controversial topics shaping tech startups today—from the rise of grueling work schedules that promise productivity but deliver burnout, to the surprising ways compliance is becoming a founder's secret weapon.

Whether you're building in AI, eyeing defense tech opportunities, or just trying to keep your startup alive in a brutal funding environment, this conversation cuts through the hype to explore what really matters.


Key Takeaways:

AI's commodification dilemma: Why being "AI-powered" is now table stakes rather than a differentiator, and what this means for your competitive strategy

The 996 work culture debate: How the controversial 72-hour workweek is spreading through Silicon Valley—and why it might destroy more startups than it saves

Compliance as competitive moat: Why getting SOC 2 or ISO certified early can boost your win rate by 30% and actually help you close enterprise deals faster

Defense tech's moment: Understanding the record-breaking funding flowing into defense startups and the ethical considerations founders face

The zombie unicorn crisis: What billion-dollar valuations mean when exits evaporate, and the tough choices founders must make between down rounds and shutdown


Whether you're a founder wrestling with these decisions, an investor trying to spot the next wave of innovation, or simply fascinated by the evolution of startup culture, this episode delivers candid insights and hot takes you won't hear in the echo chamber.

The hosts don't shy away from controversy—they dive straight into the tensions between growth and sustainability, innovation and regulation, ambition and ethics.

Tune in to challenge your assumptions about what it takes to build a successful startup in 2025, and discover why the old playbook might be leading you straight into failure.

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1 week ago
26 minutes 34 seconds

The Startup Different Podcast
Can California Regulate AI?

California just passed the nation's first AI safety and transparency law—a landmark moment that could reshape how we regulate artificial intelligence across the country. But is this groundbreaking legislation enough to protect consumers while keeping innovation alive?

In this episode, Dave and Chris dive deep into California's pioneering AI bill, exploring everything from pre-release safety testing to whistleblower protections.

We tackle the tough questions:

  • Are current consumer protections sufficient?
  • Should military AI play by different rules?
  • And can global cooperation on AI regulation actually work?


Whether you're an AI founder trying to stay ahead of regulations or simply concerned about the ethical implications of this rapidly evolving technology, this conversation will challenge your assumptions about the future of AI governance.

Join us as we explore what California's bold move means for startups, innovation, and the future of responsible AI development.

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2 weeks ago
25 minutes 52 seconds

The Startup Different Podcast
Should We Kill Canada Post?

Canada Post is hemorrhaging money—over $5 billion in losses since 2018, with no end in sight. As postal workers walk off the job for the second time in a year, the Crown corporation is effectively insolvent, surviving only on a $1 billion government bailout.

But this isn't just a story about a strike. It's about an institution designed for 5.5 billion letters per year now delivering less than half that, while still maintaining the same infrastructure, the same costs, and the same workforce.

The world has changed. Canada Post hasn't. Can it be fixed, or is it time to let it go?

Key Takeaways:

The brutal math: Canada Post has lost over $5 billion since 2018 and is currently losing $10 million every single day, with labour costs of $50-60/hour compared to private competitors at $20-50/hour

Digital extinction: Letter mail has dropped from 5.5 billion pieces annually to just 2 billion, even as the number of Canadian households has grown—a trend that's irreversible and accelerating

The rural dilemma: Three-quarters of Canadians already use community mailboxes, but eliminating door-to-door delivery or privatizing threatens to leave remote communities without affordable service

In this episode, David and Chris cut through the rhetoric from all sides—union demands, government talking points, and business frustrations—to explore what it would actually take to save Canada Post, whether Canadians still need universal postal service in 2025, and what happens to workers and communities if we get this wrong.

Whether you're a small business owner tired of unreliable delivery, a postal worker fighting for your livelihood, or simply someone wondering why your mail keeps getting more expensive and less reliable, this conversation will challenge your assumptions about what Canada Post should be—and whether it has a future at all.

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3 weeks ago
26 minutes 58 seconds

The Startup Different Podcast
AI Workslop Is Killing Your Startup

AI was supposed to make us more productive, but something's gone terribly wrong. While AI usage at work has doubled since 2023, a stunning 95% of organizations see zero measurable return on their investment. The culprit? "Workslop" - polished-looking AI-generated content that lacks real substance and creates more work for everyone downstream. Workers are spending nearly two hours dealing with each workslop incident they receive, costing companies millions in lost productivity and something even more valuable: team trust.


In this episode, we break down the workslop phenomenon and why it's particularly dangerous for startups. We explore how AI has turbocharged an old problem (bad PowerPoints and rambling emails have always existed), examine real examples of workslop in the wild, and discuss why recipients view workslop senders as less creative, capable, and trustworthy. More importantly, we give entrepreneurs practical strategies to prevent their teams from falling into the workslop trap - because the difference between AI that augments your team and AI that destroys it comes down to how you implement it.


Whether you're considering AI tools for your startup or already knee-deep in implementation, this episode will help you avoid the $9 million mistake that's tearing teams apart. We'll show you how to spot workslop, build team commitments around quality over speed, and create a culture where AI enhances human judgment rather than replacing it with hollow busywork.

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4 weeks ago
27 minutes 38 seconds

The Startup Different Podcast
Do Founders Need To Be Famous?

In the age of social media CEOs and viral entrepreneurs, is personal fame the secret sauce to startup success?

This episode dives deep into one of today's most pressing questions for founders: whether building a personal brand is essential or just another distraction from building great products. We explore the fine line between authentic leadership and performative fame-seeking that's reshaping how we think about entrepreneurship.

What You'll Discover:

The Fame Factor - Why 93% of consumers now judge companies based on their CEO's social media presence, and what this means for your startup's credibility and funding prospects.

The Authenticity Paradox - How brand loyalty has fundamentally shifted from products to founders' personal stories, and why investors are increasingly betting on the person behind the pitch.

Smart Brand Building - Practical strategies for reducing advertising costs through strategic personal branding, leveraging user-generated content, and navigating the evolving influencer landscape—from mega-celebrities to nano-influencers.

The Long Game - Why building a meaningful personal brand requires consistent effort over time, and how to balance visibility with substance in your entrepreneurial journey.

Whether you're a first-time founder wondering if you need to become the next Elon Musk, or an established entrepreneur questioning your marketing strategy, this conversation challenges conventional wisdom about what it really takes to build consumer trust and drive business success in today's attention economy.

Perfect for: Founders, aspiring entrepreneurs, marketing professionals, and anyone curious about the intersection of personal branding and business success.

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1 month ago
26 minutes 51 seconds

The Startup Different Podcast
Are IPOs Dead?

The IPO market has hit a wall – but is this the end of the road or just a detour? In this eye-opening episode of Startup Different, we dive deep into the dramatic shift reshaping how entrepreneurs think about exits, growth, and building lasting value.

With IPO volumes plummeting and regulatory hurdles mounting, a new generation of entrepreneurs is writing a different playbook. Private equity isn't just for Wall Street anymore – it's becoming the exit strategy of choice for founders who want to maintain control while still cashing out. Meanwhile, search funds are quietly revolutionizing business acquisition, turning everyday entrepreneurs into industry consolidators.

But here's where it gets interesting: while traditional exit routes are evolving, AI is simultaneously opening unprecedented opportunities to disrupt established industries. We explore the emergence of "search and destroy" funds – a bold new approach where entrepreneurs systematically target and transform entire market segments using technology.

What You'll Discover:

  • Why the flood of private capital is making IPOs less attractive (and what this means for your startup)
  • How search funds are democratizing business acquisition for entrepreneurs without massive war chests
  • The hidden costs and long-term implications of going public that every founder should understand
  • Real strategies for using AI to identify and exploit inefficiencies in traditional industries
  • Why understanding true business value – not just growth metrics – is more crucial than ever

Whether you're a founder planning your exit strategy or an entrepreneur looking for your next opportunity, this episode reveals the new rules of the game in a post-IPO world.

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1 month ago
22 minutes 22 seconds

The Startup Different Podcast
Did They Finally Confront Elon?

What happens when the world's most ambitious entrepreneur sets his sights on a trillion-dollar payday? In this eye-opening episode of Startup Different, we dive deep into Elon Musk's unprecedented compensation proposal and unpack what it reveals about Tesla's astronomical ambitions.

We explore the staggering implications of Tesla's valuation targets and examine whether this bold vision represents the future of corporate compensation or a dangerous precedent. As Tesla pivots toward becoming an AI and robotics powerhouse, we analyze how this transformation could reshape entire industries—and what it means for aspiring entrepreneurs looking to carve out their own piece of the robotics revolution.

From navigating political headwinds to capitalizing on emerging opportunities in automation, this episode reveals the strategic thinking behind one of business history's most audacious bets.

Whether you're fascinated by Musk's unconventional approach or questioning the sustainability of such massive wealth concentration, this conversation will challenge your assumptions about leadership, innovation, and the price of transformational change.

Key Topics:

  • The mechanics and implications of Musk's trillion-dollar compensation structure
  • Tesla's evolution from car company to AI/robotics giant
  • Political challenges and opportunities in the current landscape
  • Untapped opportunities for entrepreneurs in the robotics space
  • The future of executive compensation and corporate governance


Tune in for a thought-provoking discussion that goes beyond the headlines to explore what this moment tells us about the intersection of ambition, technology, and capitalism in the 21st century.

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1 month ago
26 minutes 8 seconds

The Startup Different Podcast
8 Things Founders NEED to Know About AGI and the Singularity

Ready or not, AGI is coming - and it could reshape everything we know about business, work, and life itself.

In this eye-opening episode of Startup Different, hosts dive deep into the most consequential technology shift of our lifetime: Artificial General Intelligence. With predictions pointing to AGI's arrival as early as 2028, founders can't afford to ignore what's coming next.

Drawing insights from the AI2027 project and cutting-edge research, this episode unpacks eight critical things every entrepreneur needs to understand about our rapidly approaching AGI future. From the potential displacement of 40-60% of white-collar jobs to revolutionary breakthroughs in healthcare, the hosts explore both the unprecedented opportunities and existential challenges that AGI will bring.

But this isn't just about the technology — it's about the human side of the equation. What happens when machines surpass human intelligence? How do we navigate the emotional and psychological impacts? And what does it mean for the future of entrepreneurship when the rules of the game are about to be completely rewritten?

Whether you're feeling optimistic about an age of abundance or concerned about potential dystopian outcomes, this conversation will challenge your assumptions and help you think strategically about positioning your business—and yourself—for the AGI revolution.

The singularity isn't science fiction anymore. It's a business reality that's closer than you think.

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1 month ago
29 minutes 17 seconds

The Startup Different Podcast
7 Ways to Replace Your Co-Founder with AI

Before you panic—we're not suggesting you fire your business partner!

But what if AI could handle many of the roles you've been desperately trying to fill with that elusive "perfect co-founder"?

In this provocative episode of Startup Different, hosts Dave and Chris tackle one of the most controversial questions in modern entrepreneurship: Can artificial intelligence actually replace key founding team members? The answer might surprise you.

We break down exactly how solo entrepreneurs are using AI to fill critical gaps traditionally handled by co-founders—from technical development to marketing strategy to financial planning. But we also dive into the nuanced reality of where human partnership still reigns supreme, especially in sales and customer relationships.

You'll discover:

  • The 7 specific ways AI can step into co-founder-level responsibilities
  • Why the traditional "hunt for a technical co-founder" might be outdated
  • How AI-first startups are competing with fully-staffed companies (and winning)
  • The surprising areas where human intuition and relationships still dominate
  • Real strategies for building transparency around AI usage that actually builds trust
  • Why business valuations are shifting for AI-powered ventures


Whether you're a solo founder struggling to find the right partner or part of a team wondering how AI fits into your strategy, this episode challenges conventional startup wisdom. The future isn't about replacing humans—it's about radically reimagining what founding teams can look like.

Warning: This episode might make you rethink everything you know about building a startup team.

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2 months ago
27 minutes 10 seconds

The Startup Different Podcast
Do People Think You're Dumb Because You Use AI?

A thought-provoking conversation about something every tech leader needs to hear: the hidden biases around AI adoption in coding.

We dove deep into some uncomfortable truths:

  • Why women and older engineers face unfair judgment when using AI tools
  • How fear of "looking incompetent" is holding back entire teams
  • The real impact on job security fears among developers
  • Why cultural resistance to AI is creating workplace inequities


The most striking insight? The same AI tool that makes one developer "efficient and forward-thinking" can make another seem "less capable" - and those perceptions often break down along predictable demographic lines.

If you're leading engineering teams or navigating AI adoption in your organization, this conversation will challenge how you think about competence, bias, and the future of development work.

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2 months ago
23 minutes 48 seconds

The Startup Different Podcast
Should Founders Go On Vacation?

Think successful founders never take vacations? Think again. We bust the myth that grinding 24/7 equals success and share why stepping away might be the smartest business move you'll make this year.

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2 months ago
28 minutes 30 seconds

The Startup Different Podcast
Startup Hiring: Rookies vs. Veterans

New grad or seasoned pro? Every startup faces this hiring choice. We break down when fresh talent beats experience, why culture trumps credentials, and how to build a team that won't jump ship in six months.

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2 months ago
33 minutes 27 seconds

The Startup Different Podcast
Is Remote Work Over?

Everyone's obsessing over getting people "back to the office" – but what if we're solving the wrong problem? While AI transforms entire industries, we're still debating desk locations. Dave and Chris unpack the real data on remote, hybrid, and office work, revealing surprising truths about productivity, collaboration, and what employees actually need to thrive.

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3 months ago
32 minutes 48 seconds

The Startup Different Podcast
AI Took Your Job - Now What?

AI is replacing entry-level jobs—and most grads are stuck in resume purgatory. In this episode, David and Chris break down why your early 20s are the best time to start a business, even if you have no money, no idea, and no experience. This isn’t a hype fest—it’s a practical playbook for launching fast, learning fast, and building something real.


PODCAST LINKS


Website:

https://www.startupdifferent.com


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707


Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast


Castbox:

https://castbox.fm/ch/5595828


iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/


Overcast:

https://overcast.fm/itunes1707691707


Pocket Casts:

https://pca.st/249a4hrn


SOCIAL


LinkedIn:

https://www.linkedin.com/company/startup-different


Instagram:

https://www.instagram.com/startupdifferent/


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Chapters


00:00 – Intro: Can Grads Even Get Hired?

03:10 – AI's Impact on Entry-Level Roles

06:25 – Why Early 20s Is the Best Time to Start

09:40 – Chris’s Post-Dot-Com Startup Story

12:20 – Step-by-Step: From Skills to First Customer

15:35 – Product or Service? Start With Services

18:50 – Validation, Revenue, and Profit Early

22:10 – Final Thoughts: Starting From Scratch


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3 months ago
26 minutes 9 seconds

The Startup Different Podcast
Forget Ads - Go Guerilla

When traditional ads failed, we went full guerrilla—and it actually worked. From postcards to giant fake checks, we share the scrappy, creative tactics that got real results (and laughs) for our startup. If you're tired of burning cash on paid ads, this episode might just change your marketing playbook.


PODCAST LINKS


Website:

https://www.startupdifferent.com


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707


Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast


Castbox:

https://castbox.fm/ch/5595828


iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/


Overcast:

https://overcast.fm/itunes1707691707


Pocket Casts:

https://pca.st/249a4hrn


SOCIAL


LinkedIn:

https://www.linkedin.com/company/startup-different


Instagram:

https://www.instagram.com/startupdifferent/


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Chapters


00:00 – Intro: The Problem With Paid Ads

03:00 – Our Weirdest Guerrilla Wins

06:15 – Why Postcards and Fake Checks Worked

09:30 – Guerrilla Campaigns That Flopped

12:20 – What Makes a Good Guerrilla Idea

15:10 – Guerrilla vs Paid: Which Gets More Leads?

18:00 – Budget, Creativity, and ROI Reality

21:15 – Should Founders Go Guerrilla in 2025?


Show more...
3 months ago
25 minutes 54 seconds

The Startup Different Podcast
Do Social Ads Even Work?

Do social ads even work—or are you just paying bots to click "like"? In this episode, we break down our own experience with YouTube and Facebook ads, what Prof G had to say about it, and why most founders might be wasting their money. If you're bootstrapping and debating digital ads, listen before you spend a dime.

PODCAST LINKS


Website:

https://www.startupdifferent.com


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707


Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast


Castbox:

https://castbox.fm/ch/5595828


iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/


Overcast:

https://overcast.fm/itunes1707691707


Pocket Casts:

https://pca.st/249a4hrn


SOCIAL


LinkedIn:

https://www.linkedin.com/company/startup-different


Instagram:

https://www.instagram.com/startupdifferent/


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Chapters


00:00 – Intro: Ads vs Organic

02:30 – What Happened With Our YouTube Ads

06:00 – Facebook Ads: Cost and Conversion

09:10 – Prof G's Take: Do Social Ads Work?

12:40 – How to Know If Ads Are Working

15:30 – The Role of Trolls and Bots

18:10 – Should Founders Use Paid Social Early?

21:00 – Final Verdict: What We Learned About Ads


Show more...
3 months ago
25 minutes 6 seconds

The Startup Different Podcast
Why 90% of Startups Should Avoid Resellers

Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).


PODCAST LINKS


Website:

https://www.startupdifferent.com


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707


Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast


Castbox:

https://castbox.fm/ch/5595828


iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/


Overcast:

https://overcast.fm/itunes1707691707


Pocket Casts:

https://pca.st/249a4hrn


SOCIAL


LinkedIn:

https://www.linkedin.com/company/startup-different


Instagram:

https://www.instagram.com/startupdifferent/


YouTube Channel:

https://www.youtube.com/@StartupDifferent


Chapters


00:00 Introduction and Context of Reseller Partnerships

06:33 Challenges Faced with Reseller Partnerships

12:39 The Importance of Direct Customer Interaction

21:48 When Reseller Partnerships Can Work

26:37 Final Thoughts on Reseller Strategies


Show more...
4 months ago
27 minutes 52 seconds

The Startup Different Podcast
Push, Pivot, or Pull the Plug?

A founder rockets from plateau to $120M revenue and a $1.5B valuation—only to see a 50%+ revenue crash two years later. David and Chris break down the rollercoaster and the brutal decisions behind it. At the end of the day, when your startup stalls or surges how do you know whether to push, pivot, or pull the plug?

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4 months ago
28 minutes 6 seconds

The Startup Different Podcast
How Fear Fueled a $100B Brand

Most people run from failure—but what if it’s the very thing that drives you? In this episode, David and Chris unpack how fear fueled Howard Schultz’s relentless pitch for Starbucks, despite hearing "no" 217 times. Why do some founders push through while others freeze—and what’s really holding you back?


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4 months ago
26 minutes 54 seconds

The Startup Different Podcast
The Worst Trailer of All Time

Bros, Business, Banter. That's us.

It's the trailer for the Startup Different pod.

Show more...
4 months ago
1 minute 32 seconds

The Startup Different Podcast
Bros, business, and banter - that's the award-winning Startup Different podcast, hosted by exited SaaS entrepreneurs and brothers Dave and Chris Sinkinson. Startup Different gives you proven ideas and frameworks that can help you create, build, and scale a profitable business. Dave and Chris bring on some of the most exciting entrepreneurs to tackle tough early business challenges, provide tactical insight, and dispel startup myths to reach you startup dreams.