Why 90% of Startups Should Avoid Resellers

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The Startup Different Podcast

David and Chris Sinkinson

106 episodes

1 day ago

Bros, business, and banter - that's the award-winning Startup Different podcast, hosted by exited SaaS entrepreneurs and brothers Dave and Chris Sinkinson. Startup Different gives you proven ideas and frameworks that can help you create, build, and scale a profitable business. Dave and Chris bring on some of the most exciting entrepreneurs to tackle tough early business challenges, provide tactical insight, and dispel startup myths to reach you startup dreams.

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Entrepreneurship

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Why 90% of Startups Should Avoid Resellers

The Startup Different Podcast

27 minutes 52 seconds

4 months ago

Why 90% of Startups Should Avoid Resellers

Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).

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Chapters

00:00 Introduction and Context of Reseller Partnerships

06:33 Challenges Faced with Reseller Partnerships

12:39 The Importance of Direct Customer Interaction

21:48 When Reseller Partnerships Can Work

26:37 Final Thoughts on Reseller Strategies