When traditional ads failed, we went full guerrilla—and it actually worked. From postcards to giant fake checks, we share the scrappy, creative tactics that got real results (and laughs) for our startup. If you're tired of burning cash on paid ads, this episode might just change your marketing playbook.
PODCAST LINKS
Website:
https://www.startupdifferent.com
YouTube Channel:
https://www.youtube.com/@StartupDifferent
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707
Amazon Music:
https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast
Castbox:
https://castbox.fm/ch/5595828
iHeartRadio:
https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/
Overcast:
https://overcast.fm/itunes1707691707
Pocket Casts:
https://pca.st/249a4hrn
SOCIAL
LinkedIn:
https://www.linkedin.com/company/startup-different
Instagram:
https://www.instagram.com/startupdifferent/
YouTube Channel:
https://www.youtube.com/@StartupDifferent
Chapters
00:00 – Intro: The Problem With Paid Ads
03:00 – Our Weirdest Guerrilla Wins
06:15 – Why Postcards and Fake Checks Worked
09:30 – Guerrilla Campaigns That Flopped
12:20 – What Makes a Good Guerrilla Idea
15:10 – Guerrilla vs Paid: Which Gets More Leads?
18:00 – Budget, Creativity, and ROI Reality
21:15 – Should Founders Go Guerrilla in 2025?
