On this episode, Sev sits down with Marcelo Avila, a car dealership entrepreneur and immigrant success story who reveals the hard truths about buying and selling used cars. Discover why most people buy what they want instead of what they need, how to avoid the biggest car-buying mistakes, and why choosing the right partner in life and business makes all the difference. Marcelo opens up about his journey from Ecuador to Australia, building a multi-location dealership, and his practical framework for sustainable success. If you’re considering a car purchase or just love deep dives into entrepreneurship, business culture, and family, this episode delivers.
Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of used car ownership or family man entrepreneurship.
00:00:00 - Biggest used-car mistake: wants vs needs
00:00:24 - New-dad intro and guest Marcelo Aila
00:01:15 - Entrepreneurship is failing forward
00:02:01 - Why migrate to Perth: origin story
00:02:59 - Showroom crash and ownership lessons
00:04:56 - Car-loan regret and money mindset
00:06:24 - Family hardship, England to Australia arc
00:07:51 - Picking the right life partner matters
00:11:00 - COVID boom, market cool-off, subleasing
00:12:30 - Building an internal marketing team
00:14:22 - Agencies vs in-house: incentives and speed
00:16:24 - Set 30-day success metrics that count
00:18:10 - Test small budgets, learn from data
00:19:16 - SOPs so knowledge doesn’t walk away
00:20:49 - Culture: people stay by choice
00:21:49 - Franchises, buying land, scaling yards
00:22:55 - Sponsor message: ads done properly
00:23:42 - Qualifying buyers: use case and budget
00:24:54 - Chinese brands, EVs, hybrids complexity
00:26:27 - Consignment explained with real example
00:28:10 - Price bands for first car, risk trade-offs
00:29:08 - BYD servicing, parts and range realities
00:31:05 - Toyota/Mazda/Subaru: reliability and resale
00:33:06 - Autonomy timelines and safety features
00:35:44 - Adapting to policy shifts and markets
00:40:10 - Raising kids while building a business
00:43:15 - Document everything; avoid assumptions
00:50:08 - How to contact Marcelo and businesses
Follow Marcelo's Business:
Instagram: https://www.instagram.com/3mt.auto/
Website: https://www.3mtauto.com.au/
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https://www.instagram.com/sevspics/
https://www.instagram.com/thesevoshow/
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Sponsors:
https://www.whereu.com.au/
Perth pizza entrepreneur Matt, founder of iL Locale - joins The Sevo Show to share how he turned €500 and a single oven into a seven-store brand with plans to franchise across Australia. We dig into consistency over virality, staff culture, loyalty boxes, and why spending on marketing is as crucial as paying the rent.
All Matt's Links:https://www.illocalepizza.com.au/https://www.instagram.com/illocalebestinthewest/https://www.instagram.com/mateuspipa/
Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/
Hire My Studios and Production Team:https://brighttsar.com/
Sponsors:https://www.whereu.com.au/
In today’s episode I chat with Peta Slocombe, a performance psychologist who’s spent 33 years guiding everyone from top CEOs to teenagers who’ve “tried everything else.”
We cover:
- Why the “hard option” is usually the shortcut to a richer life- Turning so
-called “bad days” into feedback (and dropping the label altogether)
- Childhood wiring: how early stories still run the show, and what to do about it
- Regret, risk and that 20-cent coin Peta says most people never spend
- Critical thinking in an age of endless noisePractical ways to catch the first thought, shape the second, and act on it.
If you’re stuck, curious or just keen to think sharper, you’ll get a tonne from Peta’s straight-up wisdom.
Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let me know in the comments: what “hard thing” are you finally ready to tackle after hearing this?Follow Peta SlocombeLinkedIn: https://www.linkedin.com/in/petaslocombeWebsite: https://www.performancestory.com.au/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsor:https://www.whereu.com.au/
Anthony Drilich joins me in the studio and sits down to talk all things MMA fighting and gym ownership to explore his journey from amateur fighter to professional MMA competitor, the lessons learned through victories and losses, and insights into running a successful gym.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of MMA chats or has their own gym and needs to listen in!
Follow https://www.instagram.com/anthonydrilichmma/Instagram: https://www.instagram.com/drilichcombatacademy/Website: https://www.anthonydrilich.comFollow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/
Creative director & strategist Caleb Ralston (ex-Vayner, Homozis, Empathy Wines) joins Sev to talk skipping school after reading Crush It, filming bodybuilding legends at 16, wiping out NYC debt, leading Gary Vee’s and the Hormozi's content charge, and why every team needs a monthly Content Hackathon. If you make videos, sell creativity, or need “endless customers,” press play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of authenticity in their online content game.Follow Caleb: @CalebRalston Instagram: https://www.instagram.com/calebralston/Website: www.calebralston.comFollow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/
Marcus Sheridan (author of They Ask, You Answer and the new Endless Customers) joins Sev to talk blunt price transparency, the “Big 5” content topics that drive all buying decisions, why most agencies won’t survive AI, and how the Pride Cycle silently ruins great companies. If you create content, sell anything, or just want Endless Customers, hit play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of business marketing advice.Follow Marcus: https://www.linkedin.com/in/marcussheridan/Website: https://marcussheridan.com/https://www.impactplus.com/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/
In this episode of The Sevo Show, Sev speaks with Jim Penman, the founder of Jim’s Group, one of Australia’s most iconic franchise networks. Jim shares his journey from mowing lawns to growing a multi-division empire, explains the unexpected key to retaining great franchisees, dives into his epigenetics research on birth rates, and gives honest, old-school business advice (like why he proudly wears Kmart shoes!). If you’re curious about how Jim’s Group stays competitive or want a fresh perspective on balancing money with meaning, this one’s for you.
Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of business inspiration.
Follow Jim: https://www.instagram.com/thejimpenman/
His Business: https://www.instagram.com/jimsmowingau/
His Group: https://www.instagram.com/jimsgroupofficial/
His World: https://jimpenman.com.au/Follow me:
https://www.instagram.com/sevspics/
https://www.instagram.com/thesevoshow/
Hire My Studio and Production Team:
https://brighttsar.com/
Sponsor:
https://www.whereu.com.au/
In this episode of The Sevo Show, we sit down with Sean Philander, a former federal police investigator who survived a near-death incident in the Solomon Islands and later faced severe PTSD. Sean recounts his path through traumatic experiences, the pivotal moment when he knew he had to leave law enforcement, and his mission now, guiding others to reclaim their identities and mental wellness.
00:00:00 – The Preview00:02:00 – Official Introduction & Sean’s Background00:05:09 – Early Career Warning Signs & Cultural Pressures00:08:40 – First Red Flags: Nightmare & Personal Changes00:15:42 – Breaking Down the Solomon Islands Incident00:19:00 – Jakarta Trigger & Realization of PTSD00:24:32 – Emotional Toll of Counterterrorism Investigations00:28:00 – The Decision to Leave: Facing the Unknown00:34:00 – Transition to Civilian Life & Starting Over00:41:19 – Finding Purpose Through Exercise & Coaching00:46:30 – Recognizing Toxic Relationships & Setting Boundaries00:56:15 – The Late-Night Call: Saving a Life in Crisis01:04:00 – How to Build Emotional Intelligence & Self-Awareness01:09:20 – Spiritual Growth & Ongoing Self-Discovery01:15:00 – Advice to the Younger Self & Lessons Learned01:20:00 – Final Thoughts, Outro & Where to Find SeanEnjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of resilience and hope.Follow Sean: Instagram: https://www.instagram.com/the_reclaim.projectWebsite: https://www.thereclaimproject.com.au/Follow me:https://www.instagram.com/sevspicshttps://www.instagram.com/thesevoshowhttps://sevspics.com/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/
Join Heidi Anderson as she takes you on a raw, unfiltered journey from her early radio days to becoming a fearless storyteller and PR expert. In this episode, Heidi reveals how embracing vulnerability, tackling body image issues, and making 1% changes every day transformed her life and how you can use these powerful lessons to overcome anxiety, boost your confidence, and build a resilient, successful career. Get ready for authentic insights, hard-hitting truth, and actionable advice!
Follow Heidi Anderson: Instagram: https://www.instagram.com/_heidianderson/ Website: https://www.heidileeanderson.com/ Other Links: Purchase her book: https://www.amazon.com.au/Drunk-Confidence-Unapologetically-Anxious-Self-Assured/dp/B0BQ7RDD4S Follow me: https://www.instagram.com/sevspics/ https://www.linkedin.com/in/sevamozhaev/ https://sevspics.com/ Hire My Studios and Production Team: https://brighttsar.com/ Sponsors: https://ideacademy.com.au/
Jennifer Elliott on Real Leadership, Radical Honesty, and Transforming Teams In this eye-opening conversation, leadership expert Jennifer Elliott (founder of Integrity and Values) shares her no-nonsense approach to developing stronger leaders, teams, and organisations. Drawing on more than 35 years of experience and over 25,000 psychometric assessments, Jennifer reveals how to spot the “bad and ugly” that’s always lurking within us, how to tell the truth without shaming others, and why accountability is a game-changer. From her powerful upbringing under South Africa’s apartheid regime to moving to Australia at 16, Jennifer’s personal stories illuminate the true meaning of resilience and adaptability. We discuss why leaders need to stop making excuses, how to overcome the knowing-doing gap, and the importance of calling out harmful behaviours, even if it means upsetting someone. If you’ve ever struggled with holding your team (or yourself) to higher standards, this is the conversation you need. Highlights in this episode include: Jennifer’s childhood under apartheid and how it shaped her resilience Why many people “try” but never truly commit and how to break the cycle. The difference between sympathy and empathy in leadership situations Crucial tips for running accountability conversations at work Why it’s okay, even necessary, to call out someone’s unhealthy habits Cultivating self-awareness and a “no-excuses” mindset Using “integrity clean-up conversations” to fix mistakes and build trust Jennifer’s methods aren’t for the faint of heart. But if you’re ready to step up, hold your ground, and build a legacy that goes beyond word-of-mouth, you’ll find real insights here. Enjoy the episode! Connect with Jennifer Elliott & Integrity and Values Website: https://www.integrityandvalues.com/ If you found this helpful, remember to like the video, subscribe for more no-nonsense leadership insights, and drop a comment with your biggest takeaway!
Join Brooke McIntosh as she shares her journey to balancing fitness, mental health, and running. In this video, Brooke dives deep into the importance of cultivating a strong mind-body connection, finding motivation, and creating sustainable habits. Learn how running can serve as a powerful tool for stress relief, personal growth, and overall well-being. Whether you’re a seasoned runner or just getting started, this is your chance to be inspired, stay motivated, and embrace a healthier, happier lifestyle.
Follow Brooke's journey on her Instagram
https://www.instagram.com/brookemcintosh__/ Subscribe to The Sevo Show for more inspiring stories!
Join Sev as he sits down with Simon Devlin, a pioneering entrepreneur in the world of premium cigars. Simon shares his journey from discovering cigars overseas to establishing a luxury cigar empire in Australia’s heavily regulated market. Learn about the critical role of authenticity, relationship-building, customer engagement, and patience in business. Hear insights on hiring people with the “service gene,” creating long-term customer value, and adapting to changing market conditions. Simon also discusses branding, the art of cigar selection, the impact of legislation, and the essentials of delivering unmatched customer experiences—both in-person and online.
Follow Simon Devlin on
Instagram: https://www.instagram.com/devlinsonline/https://www.instagram.com/simondevlin/
Facebook: https://www.facebook.com/devlinsonline
Dad and Son Podcast: https://open.spotify.com/show/6nXmEaTE6iweSi4fs07O1j
Simon's book: https://www.twoleggedstoolbook.com/
Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank
Today, we have Daniel Principe, who shares his remarkable journey from grappling with parental expectations to embracing a career that aligns with his true passions. Discover how he navigated the complexities of family dynamics and societal pressures to forge a path that resonates with his personal values and aspirations.
Throughout the episode, Daniel highlights the transformative power of mentors who provided guidance and support during critical phases of his life. He opens up about the pivotal role that volunteering played in shaping his career choices, offering valuable insights into how giving back to the community can lead to profound personal and professional growth. Follow Daniel On: Instagram: https://www.instagram.com/lastoftheromans Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank
In this episode of The Sevo Show, we sit down with Halim, a talented sports photographer who transformed his passion into a full-time profession. Born and raised in Broome, Western Australia, Halim moved to Perth with dreams of making his mark in the world of photography.
Join us as we delve into Halim's remarkable journey—from snapping BMX and skateboarding shots with disposable cameras to capturing iconic moments at the AFL Grand Final and working with global brands like Nike and the Jordan Brand. Discover how he leveraged connections made through the sneaker community, navigated career transitions from Apple to Tesla, and ultimately pursued his dream of sports photography.
We explore Halim's challenges and triumphs, including his innovative approach to landing the AFL Grand Final gig via Reddit and the serendipitous moment when Christian Petracca chose his photo as his Instagram profile picture. Halim shares valuable insights on building a successful freelance career, negotiating with big brands, and the importance of following one's passion.
If you're interested in sports photography, turning your creative hobbies into a career, or seeking inspiration to pursue your dreams, this episode is a must-listen!
Join us as Sam McGovern dives deep into the passion that drives him, the challenges he's faced, and the triumphant moments that have defined his career as a musician. Sam opens up about the importance of staying true to oneself, the impact of mentorship, and the significance of consistency over fleeting viral moments.
Follow Sam On: https://www.instagram.com/sam_mcgov Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank
Today, we sit down with Josh, a passionate collector and expert on Michael Jordan collectibles, to explore the intricate world of sports memorabilia collecting. Josh's journey began with a simple fascination for Michael Jordan, which soon evolved into a dedicated pursuit of rare and unique items that celebrate the basketball legend's legacy.
Josh shares captivating stories about the thrill of the hunt, the challenges of authenticating rare finds, and the joy of connecting with a global community of collectors. He reveals the secrets behind some of the most coveted pieces in his collection, from game-worn sneakers to limited-edition trading cards, and offers insights into the art of preserving and showcasing these valuable treasures. Follow Josh On: Instagram: https://www.instagram.com/joshua.devaney Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank
Step into the vibrant world of Don Darkoe, where music production, entrepreneurship, and personal branding converge in an electrifying discussion. Join us as he shares his journey from humble beginnings to becoming a force in the drum and bass scene. Follow Don Darkoe On: @dondarkoe Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank