Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM. For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/ Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Neil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer’s most impactful time at a company and how to recapture the magic.   Neil’s LinkedIn profile: https://www.linkedin.com/in/neilcohen/   And for more great content like this, check out www.CaliberMind.com

Ryan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn’t what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star.   Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/   For more great content like this, check out https://calibermind.com/

Riley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what’s working in the world of demand gen. Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/ Check out Cacheflow at getcacheflow.com For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another. Gartner’s findings on B2B marketing’s use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions Justin’s podcast, RevOps FM: https://revops.fm/ Justin’s LinkedIn profile: https://www.linkedin.com/in/justinnorris/ And for more great content like this, check out CaliberMind.com

Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee’s exit. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares why so many CMOs and CEOs struggle to communicate, how to get your priorities prioritized, and how to think about the board. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to find your inner voice and the communication wheel that can help you discuss difficult topics more effectively. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana talks about the dreaded question, “Why did you leave your last company,” and what needs to happen before you should answer it. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to take steps to align sales and marketing, spot a difficult personality, and know when to avoid conflict. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing.   Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares what to look for in an influencer and how to maximize your collaboration.   Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience’s attention by differentiating your brand.   Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.   Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.   Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/   SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they’re aligned on how to best succeed as a business.   Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/    SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.   Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/   SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer.   Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.     Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/