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The Revenue Marketing Report
revenuemarketingreport
100 episodes
9 months ago
Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
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All content for The Revenue Marketing Report is the property of revenuemarketingreport and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.
Show more...
Marketing
Business
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Don’t overcomplicate your B2B attribution model
The Revenue Marketing Report
15 minutes 40 seconds
1 year ago
Don’t overcomplicate your B2B attribution model
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.   Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   
The Revenue Marketing Report
Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.