In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon takes listeners behind the scenes of her own hard-earned lessons about profit leaks and how to stop them. After a costly business decision reshaped how she views money, Shauna Lynn began helping women entrepreneurs uncover the hidden dollars sitting quietly inside their businesses.

Listeners will learn how pricing, processes, and priorities can silently drain profits and why “busy” isn’t the same as “successful.” With candor and humor, Shauna Lynn challenges the myth that more effort equals more income and shares a refreshing approach to creating a sustainable, profitable business without burnout.This episode offers a practical mindset shift for women ready to step into their CEO role, protect their time, and finally keep more of what they earn.

Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

Timestamps:

• (00:02) - (06:45): Shauna Lynn Simon shares the story of a costly business decision that reshaped how she thinks about money and profit.
• (06:46) - (17:32): Learn why undercharging and outdated pricing models keep so many entrepreneurs stuck—and how to shift toward true value-based pricing.
• (17:33) - (27:40): Hear how broken processes quietly drain your profit and how simple tweaks to your systems can save hours (and thousands).
• (27:41) - (37:20): Shauna Lynn reveals the “busy but broke” trap and how to reclaim your time by focusing on high-value priorities.
• (37:21) - (48:50): Discover how to protect your CEO time, rewire your mindset for profit, and finally keep more of what you earn.

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Take the Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz
• Learn more about the show: AboutShaunaLynn.com/podcast
• Book your 45-min Money Momentum Session: https://www.aboutshaunalynn.com/moneycall

In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Emily Rosales, brand strategist and founder of Simply Me, to reveal why authentic connection, not viral content, is the key to sustainable growth. Emily shares how she rebuilt her entire Instagram presence from scratch after losing her first account, growing an engaged community of just 1,500 followers who actively connect, comment, and convert. She opens up about the mindset shift from follower counts to meaningful conversations, explaining how clarity, consistency, and genuine care can transform a brand into a trusted presence online.

Listeners will learn what it truly means to be “seen” in business, how to build trust that lasts, and why branding is less about visuals and more about emotion and relationships.If you’ve ever felt invisible online or overwhelmed by marketing noise, this episode will help you refocus on what really builds a business worth remembering. Tune in and share it with a fellow entrepreneur who needs the reminder that authenticity always wins.

Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

Timestamps:

• (00:02) - (05:45): Meet Emily Rosales and hear how losing her original Instagram account inspired a more intentional, relationship-focused approach to brand building.
• (05:46) - (14:20): Why follower counts don’t matter and how focusing on genuine human connection creates a community that actually converts.
• (14:21) - (26:00): The deeper meaning of branding—why clarity, emotion, and trust are more powerful than any logo, color palette, or viral post.
• (26:01) - (40:10): How to communicate your “why,” define what truly sets you apart, and make your brand message resonate authentically with your audience.
• (40:11) - (52:00): Setting boundaries, managing engagement without burnout, and Emily’s advice for showing up boldly and consistently as the face of your brand.

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Emily Rosales:

• Learn more about Emily: https://simplyme-coaching.com/
• Follow Emily on Facebook: https://www.facebook.com/emilyyy2/
• Follow Emily on Instagram: https://www.instagram.com/_emily_rosales/
• Follow Emily on LinkedIn: https://www.linkedin.com/in/emilyyrosaless/

About Emily Rosales:

Emily Rosales is a Brand Strategy Coach and Messaging Specialist at Simply Me. She helps entrepreneurs and business owners who feel unseen by the right people transform their message so they...

In this episode of The Real Women Real Business Podcast, host Shauna Lynn Simon sits down with authenticity strategist Inga Faison-Cavitt, who proves that introverts don’t have to change who they are to thrive in sales or entrepreneurship. Once an engineer turned top 5% direct-sales leader, Inga built her success by honoring her natural strengths, deep listening, empathy, and meaningful connection, instead of relying on extroverted “hustle” tactics.

Listeners will gain powerful insights from her Authentic Sales Accelerator Method and her 3P Networking Framework, both designed to help introverted entrepreneurs grow without draining their social batteries. Inga shares how preparation, genuine relationship-building, and nurturing human connection can create lasting business success, and how even extroverts can benefit from understanding the introvert’s approach to communication and energy management.

Tune in to learn how to reframe your personality as a superpower, transform your sales conversations into authentic relationships, and redefine what it means to succeed in business on your own terms.
Timestamps:

• (00:02) - (05:40): Meet Inga Faison-Cavitt and hear how leaving her engineering career led to a thriving entrepreneurial journey
• (05:41) - (13:10): How COVID opened the door for Inga to redefine sales her own way—and what happened when she stopped pretending to be an extrovert
• (13:11) - (22:45): The 3P Framework for introverts to network with confidence and avoid social burnout
• (22:46) - (38:20): Inside the Authentic Sales Accelerator Method and how mindset, relationships, and nurturing drive real business growth
• (38:21) - (50:15): Turning quiet strengths into superpowers—Inga’s step-by-step for pushing past comfort zones and building authentic success

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Inga Faison-Cavitt

• Learn more about Inga: https://ingafay.com/
• Follow Inga on Facebook: https://www.facebook.com/ingafayunplugged
• Follow Inga on Instagram: https://www.instagram.com/ingafayunplugged/#
• Watch Inga on YouTube: https://www.youtube.com/@ingafayunplugged
• Follow Inga on Linkedln: linkedin.com/company/ingafay-unplugged-llc

About Inga Faison-Cavitt
Inga Faison-Cavitt, also known as Inga Fay, is an Authenticity Strategist.
She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness.
She is in the top 5% of her direct sales company and has earned two cars and four diamond rings.

Inga enjoys empowering female coaches and consultants with introverted tendencies to live their best life and helps them scale their businesses by mastering networking, relationship marketing, and sales strategies that treat people like humans, not a number.

In this episode of The Real Women Real Business Podcast, Shauna Lynn shares an unfiltered look into a bold experiment that changed how she connects with her audience and reframed how entrepreneurs think about clarity and growth. After giving out her personal cell number to subscribers and inviting them to text her their biggest business challenge, Shauna Lynn uncovered a surprising truth: most entrepreneurs aren’t struggling with strategy at all, but with clarity about what they’re really building.

Listeners will hear how Shauna Lynn breaks down the difference between surface-level fixes and the deeper mindset shifts that drive sustainable success. She reveals how generosity, genuine connection, and radical honesty can spark ripple effects far beyond your expectations.

If you’ve ever thought, “If I could just fix this one thing, everything would fall into place,” this episode will challenge you to think differently about what your business truly needs to thrive. Share it with a fellow entrepreneur who’s ready to gain real clarity and direction.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

Timestamps:

• (00:02) - (06:40): Hear why Shauna Lynn Simon gave out her personal cell number to her entire email list
• (06:41) - (15:10): Learn what entrepreneurs said was their “one thing” holding them back in business
• (15:11) - (25:50): Explore why clarity, not strategy, is often the real issue behind business challenges
• (25:51) - (38:30): See how genuine generosity and connection can create unexpected ripple effects
• (38:31) - (49:00): Gain insight into Shauna Lynn’s challenge to reflect on your own “one thing” and next steps

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Take the Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz
• Learn more about the show: AboutShaunaLynn.com/podcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jaci Russo, CEO and co-founder of Brand Russo, one of the very few women-owned agencies in the United States. With over 25 years of experience, Jaci shares how she transitioned from Hollywood to Louisiana, started an agency while pregnant, and grew it into a nationally recognized firm, all while raising four children alongside her husband.

Listeners will gain powerful insights into Jaci’s “Razor Branding” process, a practical framework that cuts through the clutter and keeps strategy at the heart of every marketing effort. She explains why most entrepreneurs get stuck between passion and execution, and how refining your focus, promise, and messaging can shift everything. Jaci also reveals how Brandstate U was born to serve entrepreneurs with smaller budgets, proving that strong branding isn’t only for big businesses.

If you’ve ever struggled to balance ambition, boundaries, and growth, this episode will inspire you to rethink your approach and build smarter, not harder. Share it with another entrepreneur who needs this encouragement today.

Timestamps:

• (00:02) - (05:40): Meet Jaci Russo and hear how her Hollywood start led to entrepreneurship
• (05:41) - (15:20): Learn how being fired sparked her journey into business ownership
• (15:21) - (24:50): Explore how Brandstate U helps entrepreneurs grow on any budget
• (24:51) - (37:30): Hear how Razor Branding helps businesses cut through the noise
• (37:31) - (49:00): Gain insights on leadership, balance, and success with Jaci Russo

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• The Five Languages Of Appreciation In The Workplace by Paul White: https://amzn.to/3KpI4Pa

Jaci Russo:

• Learn more about Jaci: https://www.brandstateu.com/
• Learn more about Jaci: https://brandrusso.com/
• Follow Jaci on Facebook: https://www.facebook.com/brandRUSSO/
• Follow Jaci on Instagram: https://www.instagram.com/brandrusso/
• Follow Jaci on YouTube: https://www.youtube.com/channel/UCYAz-AmfMl-Qm61yQJPbmTQ
• Follow Jaci on Linkedin: LinkedinbrandRUSSO | LinkedIn 

About Jaci Russo:

Jaci Russo, P.C.M., is the CEO and co-founder of brandRUSSO – a strategic branding agency that represents a global portfolio of B2B clients. Jaci is a published author, entrepreneur, and sought-after speaker with over two decades of marketing experience. She’s the architect behind Brand State U, Train Yard Advisors, and co-host of the “He Said, She Said, Razor Branding Podcast”, and the “She’s So Bossy Podcast”. Jaci is a civic leader, mentor, mother of 4, and is part of the less than 1% of women-owned and founded agencies in the U.S.

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jennifer Lemmert, an award-winning communications consultant who went from losing her corporate job during the pandemic to building a thriving six-figure business while raising three young children. Jennifer shares how she shifted from identifying as a “freelancer” to owning her role as a CEO, and how that mindset change transformed her brand, her confidence, and her results.

Listeners will hear how Jennifer reframed mistakes as powerful brand stories, why women often sabotage their executive presence without realizing it, and how embracing authenticity can elevate authority and influence. Jennifer and Shauna Lynn discuss the importance of aligning passion, profits, and progress to avoid burnout, and offers clear steps to start shaping an executive brand that truly resonates.

If you’re ready to stop downplaying your expertise and start leading with confidence, this conversation will inspire you to rethink how you present yourself and your business. Tune in, and share it with another woman entrepreneur who needs this encouragement today.

Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.

Timestamps:

• (00:02) - (06:30) - Meet Jennifer Lemmert and hear how losing her job led to becoming an accidental CEO
• (06:31) - (14:44) - Learn how her early mistakes shaped her business and why niching down created momentum
• (14:45) - (23:09) - Explore the subtle ways women undermine their executive brands and how to shift the narrative
• (23:10) - (35:19) - Hear how setbacks can be transformed into brand stories that attract the right clients
• (35:20) - (42:00) - Gain actionable steps to define your executive brand and align passion, profits, and progress

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Jennifer Lemmert

• Learn more about Jennifer: https://www.jenniferlemmert.com/
• Follow Jennifer on Instagram: https://www.instagram.com/jenniferlemmert/
• Follow Jennifer on Linkedln: https://www.linkedin.com/in/jenniferlemmert/

About Jennifer Lemmert

Jennifer Lemmert is an award-winning PR & communications consultant who helps leaders shine and employees connect, making a powerful impact at their companies and in their industries. Her passion is helping executives enhance their brand stories to inspire trust and action in the people who matter the most. When she's not guiding the C-suite, Jennifer is a wife to a Navy reservist and mom to 3 rambunctious boys under 8.

In this transformative episode of The Real Women Real Business Podcast, Shauna Lynn reframes procrastination not as a personal flaw but as a message from your subconscious. With relatable stories and practical insights, Shauna Lynn shares how to recognize when procrastination signals a skill gap, a need for processing time, or a mismatch with your true priorities.

Listeners will gain powerful strategies to shift from frustration to clarity. From creating SOPs that simplify overwhelming tasks, to using energy-aware scheduling and the Pomodoro method, to setting up an “idea parking lot” that keeps shiny distractions from derailing your progress, Shauna Lynn delivers actionable tools that any entrepreneur can apply immediately. She also reveals how “productive procrastination” can fuel creativity and why tuning into these signals can help you grow as both a leader and a CEO.

If you’ve ever wondered how to turn wasted time into your business’s hidden advantage, this conversation will change the way you see your daily habits. Tune in, reflect on your own patterns, and share this episode with a friend who could use a fresh perspective on procrastination.

Timestamps:

• (00:00) - (04:20) - Shauna Lynn Simon reframes procrastination as a subconscious message, not a character flaw
• (04:21) - (12:45) - Three types of procrastination signals and how to recognize their meaning
• (12:46) - (22:10) - Practical solutions like SOPs, audits, and batching to make tough tasks manageable
• (22:11) - (34:30) - Time management strategies including Pomodoro, the two-minute rule, and energy-aware scheduling
• (34:31) - (48:00) - Turning procrastination into productive pauses, red flags to watch for, and reclaiming lost revenue

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Take the accidental CEO assessment: https://www.aboutshaunalynn.com/ceoquiz

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kirsten Graham, CEO of Six Figure Business Coaching, to dismantle the "solo CEO" myth that holds so many women back. Kirsten shares how true growth only happens when you stop trying to do it all and start spending your time where it counts most.

From outsourced bookkeeping that helps you understand your profit margins to done-with-you lead funnels that actually convert, Kirsten reveals how strategic delegation can multiply your income and give you your time back. But this isn’t just about saving time; it’s about building a business that actually works for you. With humor, real-life examples, and practical insights, Kirsten walks listeners through how to know when to delegate, how to find the right support, and what to look for in a VA or team member, plus why SOPs are the unsung heroes of scale.

Whether you’re overwhelmed by tasks or hesitant to let go of control, this episode will leave you inspired to lead with confidence and clarity. Tune in for an honest conversation that might change how you run your business.

Timestamps:

• (00:02) - (04:15) - Meet Kirsten Graham and explore how delegating transformed her multiple businesses
• (07:45) - (11:58) - Why doing your own bookkeeping is costing you time, money, and energy
• (15:20) - (20:10) - The power of lead magnets, landing pages, and affordable tech support
• (27:45) - (32:55) - Overcoming the mindset of “I can do it better myself” and letting go of perfection
• (40:03) - (44:44) - How to find the right VA, avoid common hiring mistakes, and build strong support systems 

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Kirsten Graham:

• Learn More About Kirsten: https://sixfigurebusinesscoaching.com/
• Double Your Income with a Marketing VA: https://outsourcingforbosses.com/
• Follow Kirsten on Facebook: https://www.facebook.com/SixFigureBusinessCoaching
• Follow Kirsten on Instagram: https://www.instagram.com/sfbizcoaching/
• Follow Kirsten on YouTube: https://www.youtube.com/@sixfigurebusinesscoaching
• Follow Kirsten on LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/

About Kirsten Graham:

Kirsten understands that time is the most valuable asset for business owners. That’s why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income.

What if your team stopped waiting to be told what to do - and started leading with you?

In this power-packed episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by Hall of Fame speaker and business growth expert Meridith Elliot Powell to explore what it truly takes to lead in a world defined by rapid change. If you’re tired of shouldering the full weight of your business while your team merely ticks off tasks, this episode offers a blueprint for genuine change.

Meridith breaks down how to stop being the bottleneck in your business and start building a team that takes initiative, thinks critically, and drives results without constant hand-holding. She shares her simple but powerful Ask for Change system that shifts your team out of task mode and into solution mode - without sacrificing quality or control.
 If you’re ready to lead a team that moves the business forward with you (instead of waiting on you), this conversation will change how you lead forever.

Timestamps:

• (00:02) - (04:15) - Meet Meridith Elliot Powell and her journey from reactive leadership to entrepreneurial teams
• (04:16) - (12:30) - Why leaders must embrace uncertainty as an opportunity instead of resisting change
• (12:31) - (22:10) - Moving from hero leadership to transformational leadership and empowering teams
• (22:11) - (34:45) - The Ask for Change system and practical tools to rewire team thinking
• (34:46) - (47:20) - Building consistency, spotting progress, and the one big takeaway for entrepreneurs.

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn:https://www.aboutshaunalynn.com/coachme
  
• Learn more about the show: AboutShaunaLynn.com/podcast

Meridith Elliot Powell:

• Learn More About Meridith Elliot Powell: https://www.meridithelliottpowell.com/meeting-planners/
• Follow Meridith on Facebook: https://www.facebook.com/MeridithElliotPowell/
• Follow Meridith on YouTube: https://www.youtube.com/user/meridithepowell
• Follow Meridith on LinkedIn: http://linkedin.com/in/meridithelliottpowell
• Follow Meridith on Instagram: https://www.instagram.com/powellmeridithelliott/

About Meridith Elliot Powell:

Meridith Elliott Powell is a Hall of Fame Speaker, award-winning author, and business growth strategist known for transforming uncertainty into a competitive advantage. Her high-energy, engaging programs are packed with actionable insights, empowering audiences to take bold steps toward success. With deep expertise in sales, leadership, and navigating change, Meridith equips leaders and sales professionals to embrace disruption, build resilience, and achieve exponential growth.

In this powerful episode of The Real Women, Real Business Podcast, Shauna Lynn explores why many entrepreneurs only take action after facing painful setbacks and how to shift into a more proactive approach to leadership. Through relatable stories (including a jaw-dropping cockroach incident in a staged home) and hard-won lessons, Shauna Lynn reveals the hidden costs of procrastination, underpricing, weak boundaries, and neglected systems.

Listeners will gain clarity on how to set contracts and policies that act as true boundary-setting tools, why pricing for sustainability (not survival) transforms your energy and income, and how small, consistent actions today can protect your future self from burnout and regret. With her trademark mix of honesty and encouragement, Shauna Lynn challenges entrepreneurs to stop learning everything the hard way and instead build habits, systems, and support networks that make business not just profitable but genuinely enjoyable.

Tune in to hear how you can stop waiting for the “cockroaches” in your business before making the changes you already know you need. Share this episode with a fellow entrepreneur who could use a reminder that prevention is always easier than repair.

Timestamps:

• (00:00 - 02:30) - Why We Only Change After a Crisis
• (02:31 - 09:10) - Contracts, Cockroaches, and Costly Lessons
• (09:11 - 17:45) - Boundaries, Pricing, and Avoiding Burnout
• (17:46 - 25:50) - Systems, Delegation, and Building Smarter Habits
• (25:51 - 32:00) - Choosing Prevention Over Pain in Business

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Ep #71, "Manifest Big, Move Boldly, and Rewire Your Mind for Abundance with Victoria Gallagher": https://www.aboutshaunalynn.com/rwrb-podcast-episodes/manifest-big
• Practical Law Of Attraction: https://amzn.to/4nl8Bw1

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Dr. Anne Dranitsaris, a psychotherapist, leadership coach, and author of the upcoming book Not Broken, Just Delayed. Together, they challenge long-held ideas about codependency, reframing it not as a disorder but as a developmental delay that keeps entrepreneurs, especially women, stuck in survival mode instead of thriving.
 Anne shares how self-protective patterns like people-pleasing, undercharging, and avoiding conflict often show up in entrepreneurship. She explains why so many women settle for “just enough” and how this mindset limits both growth and fulfillment. Through her unique lens, listeners are invited to rethink boundaries, entitlement, and negotiation - not as selfish acts, but as essential steps toward stepping fully into their authentic power.
 This conversation is equal parts inspiring and practical, offering listeners fresh ways to shift their thinking and begin rewiring long-standing habits. Tune in for eye-opening insights, journal-worthy prompts, and a transformative reframe that could change the way you lead your business and your life.
 If this episode resonates, don’t keep it to yourself - share it with someone who needs to hear it today.


Timestamps:
(00:02) - (04:15) - Meet Anne Dranitsaris and her codependency reframe
(04:16) - (15:40) - People pleasing and undercharging in business
(15:41) - (27:05) - The trap of the “just enough” mindset
(27:06) - (41:22) - Boundaries, entitlement, and negotiation
(41:23) - (55:10) - Shifting from fear to potential

Resources:

• Set up a free Coaching Assessment Call with Shauna Lynn: AboutShaunaLynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

Anne Dranitsaris

• Learn more about Anne: https://annedranitsaris.com/
• Read Not Broken, Just Delayed (available Oct 15, 2025): https://amzn.to/45VUcyx  (affiliate link)
• Follow Anne on Facebook: https://www.facebook.com/people/Anne-Dranitsaris-PhD-Author/61563895542900/
• Instagram: https://www.instagram.com/anne_dranitsaris_author/
• Youtube: https://www.youtube.com/@DranitsarisHilliard
• LinkedIn: https://www.linkedin.com/in/annedranitsaris/
• Read More Books By Anne: https://www.amazon.ca/stores/Anne-Dranitsaris/author/B00DW3WHKS?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

About Anne Dranitsaris:

Anne Dranitsaris, Ph.D. – Author, Psychotherapist, and Developmental Expert.
Anne Dranitsaris, Ph.D., is a psychotherapist, leadership coach, and author who has spent over four decades helping people break free from the self-protective patterns that keep them stuck. Drawing from neuroscience, Jungian psychology, and attachment theory, she guides individuals and organizations to move beyond codependency, Imposter Syndrome, and...

In this inspiring episode of the Real Women, Real Business Podcast, Shauna Lynn sits down with Gabrielle Tongol, also known as Gabs, whose accidental journey from fitness coach to CEO of Assist-Her Agency is anything but typical. What began as a side hustle in college turned into a multi-six-figure agency helping overwhelmed entrepreneurs reclaim their time, mental energy, and vision for growth. Gabrielle shares candid lessons from her early days juggling roles, the moment she realized she had to step into her identity as a CEO fully, and how building a team was the key to sustainable impact.

Listeners will gain powerful insights into redefining leadership, navigating mindset blocks around delegation, and structuring businesses that work for life, not the other way around. Gabrielle’s approach to scalable support, team culture, and honest self-reflection offers a refreshing take on what it really takes to grow without burning out.
If you're building something meaningful and feeling stretched too thin, this episode is your invitation to build better. Share it with a fellow accidental CEO.
 Timestamps:

• (00:02) - (02:30) - Meet Gabrielle Tongol: From fitness coach to agency CEO
• (07:15) - (09:00) - The moment she embraced being a CEO
• (18:42) - (21:10) - Building a team and letting go of control
• (31:45) - (34:00) - What entrepreneurs really want: freedom and sustainability
• (47:20) - (49:00) - The one mindset shift that changes everything

 Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

 Gabrielle Tongol:

• Learn more about Gabrielle: https://assistheragency.com/
• Follow Gabrielle on Instagram: https://www.instagram.com/agencybygabs/?hl=en
• Follow Assist Her Agency on Instagram: https://www.instagram.com/assistheragency/?hl=en
• Follow Gabrielle on TikTok: https://www.tiktok.com/@assistheragency
• The 5 W's of Delegation: https://assistheragency.com/freebiedelegation-gabs
• Check out the SOP Guide: https://assistheragency.com/freebiesops-gabs
• For the ClickUp lovers, we're hosting a FREE live event in September on the 10 ClickUp Mistakes You're Making & How To Fix Them: https://gabrielle-tongol.mykajabi.com/10mistakes_gabs

 About Gabrielle Tongol:
Gabrielle Tongol, known online as Gabs, has been a self-employed entrepreneur since 2014 - evolving from fitness coach to influencer, and now CEO and founder of Assist-Her Agency. She leads a powerhouse team that supports overwhelmed entrepreneurs in reclaiming their time and mental real estate, all while blending personal branding with sustainable, values-driven business growth. With over a decade of experience, Gabs now mentors aspiring agency owners and leads her team with heart, proving that building a thriving business doesn’t have to come at the cost of your well-being.

If your to-do list seems to grow faster than you can cross things off, and every task feels equally urgent, you’re not alone. In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon speaks directly to entrepreneurs buried under endless to-do lists and constant urgent demands. She shares her simple yet powerful decision-making filter designed to cut through the noise, reduce overwhelm, and refocus your time on what truly fuels your business and your life.

Shauna Lynn unpacks why so many business owners fall into the “accidental CEO” trap, working harder but seeing little progress, and how decision fatigue and reactive habits are keeping you stuck. She reveals the two critical questions that can immediately clarify where your time is best spent, plus she shares her PowerPlay filter that helps you confidently choose what to keep, delegate, or eliminate.

If you’re ready to stop spinning your wheels, protect your energy, and focus on work that drives revenue and joy, this episode will give you the clarity and tools to start today.

 Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Learn more about The Real Women Real Business Mastery Program: https://www.aboutshaunalynn.com/rwrb
• Read 'Who Not How' by Dan Sullivan and Dr. Benjamin Hardy:

What if you stopped waiting until you felt “ready”... and just built the business anyway? Shauna Lynn welcomes Amanda Kaufman, founder of The Coaches Plaza and host of The Amanda Kaufman Show. With over $2 million in revenue and a mission to help coaches scale without social media burnout, Amanda shares what really happens behind the glossy success stories.
From starting her business with just eight names to quitting her corporate job in four months, Amanda reveals how necessity, direct outreach, and imperfect action fueled her growth. She challenges common myths around profitability, marketing, and visibility, offering a bold yet practical approach to building a sustainable coaching business.

Her philosophy? Wealth loves time, but success loves speed.

Listeners will gain insight into the mindset shifts, sales clarity, and workflow systems that separate dabblers from leaders. Amanda also shares her unique take on vanity metrics, profitability, and how to grow a brand that aligns with your values.

This episode is packed with truth bombs, tangible advice, and permission to do it your way, just faster.

 Timestamps:
(00:01) - (00:02) - Meet Amanda Kaufman
(04:15) - (04:16) - Building a business from just 8 names
(12:40) - (12:41) - Sales vs. marketing: the real difference
(28:05) - (28:06) - What it really means to scale sustainably
(41:55) - (41:56) - Final advice: do what matters to you

 Resources:

• Set up a free Coaching Assessment call with Shauna Lynn: AboutShaunaLynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

 Amanda Kaufman:

• Learn more about Amanda Kaufman: https://thecoachesplaza.com/home?_atid=LpNr6o6Al5JLM97Og8gcr04f9CxQPM
• Get your Coaching Message Assessment Scorecard: score.thecoachesplaza.com
• Follow Amanda on Facebook: https://www.facebook.com/ChatwithAmandaKaufman/
• Follow Amanda on Instagram: https://www.instagram.com/theamandakaufman
• Watch Amanda on Youtube: https://www.youtube.com/@theamandakaufmanshow
• Follow Amanda on TikTok: https://www.tiktok.com/@thecoachesplaza
• Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandackaufman/

About Amanda Kaufman:
Amanda is the founder of The Coach's Plaza and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world.

With over 18 years of business consulting experience, Amanda Kaufman shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.

In this new episode, Shauna Lynn sits down with Stacey Brown Randall, author of 'Generating Business Referrals Without Asking', to reframe everything you think you know about building a referral-based business. After her first business failed, Stacey knew she had to approach client acquisition differently. What she created was more than a strategy; it was a complete reimagining of how relationships drive revenue.

Stacey shares how she turned a personal need into a science-backed framework that has helped thousands of entrepreneurs generate consistent, high-quality referrals without resorting to awkward asks, manipulative tactics, or gimmicks. She breaks down the often-misunderstood psychology behind referrals, explains why they don’t belong under prospecting or marketing, and offers a powerful new lens: the “three-legged stool” of sales. Listeners will learn how to nurture referral sources through intentional, meaningful touchpoints and why a handwritten thank-you note might be the highest ROI move you make this year.

Whether your business is new or scaling, this episode will challenge you to think deeper, show up better, and build something truly sustainable by putting people first.

Timestamps:

• (00:02) - (01:30) - Introduction; Meet Stacey Brown Randall and her contrarian approach to referrals
• (04:10) - (08:15) - From business failure to breakthrough; How Stacey built a second, sustainable business
• (15:45) - (20:10) - The science of referrals; Why relationships matter more than tactics
• (31:00) - (36:45) - The truth about referral sources; How to identify and nurture them
• (49:10) - (52:00) - Where to start today; Stacey’s simple, high-impact first step

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Learn more about LuAnn Nigara: https://luannnigara.com/

Stacey Brown Randall:

• Learn more about Stacey: https://staceybrownrandall.com/
• Follow Stacey on Facebook: https://www.facebook.com/StaceyBrownRandall
• Follow Stacey on Instagram: https://www.instagram.com/staceybrownrandall/
• Follow Stacey on YouTube: https://www.youtube.com/@referralswithoutasking
• Find Stacey on LinkedIn: https://www.linkedin.com/in/staceybrandall/
• Generating Business Referrals Without Asking by Stacey Brown Randall: https://amzn.to/3IwDwWv

About Stacey Brown Randall:

Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, author of the forthcoming book The Referable Client Experience (October 2025), and host of the Roadmap to Referrals podcast.

Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more.

She received her Master’s in...

What if you stopped settling for “just enough” and started building a business and a life that’s bigger, bolder, and unapologetically yours?
 
In this episode, Shauna Lynn opens up about the invisible barriers holding women back from scaling their businesses beyond boutique-level success. Drawing from personal experience and eye-opening statistics, Shauna Lynn explores why women often limit themselves to comfort zones, the hidden worthiness gap many don’t even realize they have, and how deeply ingrained money mindsets shape pricing decisions and growth potential. But this conversation isn’t just about naming the problem; it’s about action.
 
Shauna Lynn shares real-world examples from top companies that prove working smarter, not harder, is possible. Plus, she introduces three mindset exercises designed to help you rewrite your relationship with wealth and start envisioning the leader you want to become. If you’re ready to shift from surviving to thriving, without sacrificing your values... this episode offers clarity, inspiration, and practical tools to help you get there.

Timestamps:

• (05:15) – Why women-owned businesses stay small and the invisible barriers keeping them there
• (11:42) – The “enough” mindset and how it quietly limits your business growth and income
• (21:09) – Real-world examples of companies thriving with premium pricing and working less
• (34:30) – How to raise your prices and optimize without overwhelming yourself or your clients
• (47:56) – Three money mindset exercises to help women entrepreneurs start dreaming bigger

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Take The Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz
• Read Two Second Lean by Paul Akers: https://amzn.to/3GJL4o8

What if growing your business wasn’t about chasing leads or perfecting your elevator pitch... but simply being more human?
 
In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with business relationship strategist Melissa Snow, founder of Powerful Women Rising, to reimagine everything you thought you knew about networking. After scaling two businesses, Melissa discovered that the most effective path to growth isn’t through rigid funnels or aggressive tactics - it's through authentic, intentional relationships.
 
Melissa shares her bold philosophy of “networking like a human, not a salesy weirdo,” breaking down how to connect in ways that feel natural, not transactional. She challenges common misconceptions about networking, offers thoughtful strategies for introverts and anxious entrepreneurs, and even introduces a unique planner to help you network with purpose. From grocery store conversations to finding your “fishing pole friend,” Melissa offers a refreshing take that will have you rethinking your next connection.
 
If you’ve ever dreaded networking, this episode will leave you ready to show up, start small, and do it scared - because the best business connections come from being yourself. Don’t forget to share this one with a fellow entrepreneur who needs a new way forward.
 
Time Tags:

• (00:01) - (00:02) - Introduction; Get to know Melissa
• (00:06) - (00:12) - What Networking Really Means
• (00:18) - (00:24) - How to Network Without Feeling Salesy
• (00:31) - (00:37) - Finding the Right Networking Format for You
• (00:42) - (00:49) - Intentional Networking and Measurable Impact 

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

Melissa Snow:
Learn more about Melissa: https://powerfulwomenrising.com/
Get your Networking Planner here: https://powerfulwomenrising.com/planner/
Follow Melissa on Facebook: https://www.facebook.com/powerfulwomenrisingcommunity
Follow Melissa on Instagram: https://www.instagram.com/powerfulwomenrising
Follow Melissa on YouTube: https://www.youtube.com/@powerfulwomenrising
Follow Melissa on LinkedIn: https://www.linkedin.com/in/powerfulwomenrising/
 
About Melissa: Melissa Snow is a Business Relationship Strategist dedicated to empowering women to thrive in entrepreneurship. After establishing and growing two successful businesses, she founded the Powerful Women Rising Community, which provides women with the strategy, connections and resources they need for real business growth.
 
Melissa is also a speaker and trainer on a mission to revolutionize networking, promoting authenticity and genuine connections over “salesy weirdo” tactics. She is the host of the popular Powerful Women Rising podcast and lives in Colorado with two dogs, a cat and any number of foster kittens.
 
She loves iced coffee, Taylor Swift, and buying books...

Are your beliefs quietly sabotaging your business success? In this episode of the Real Women Real Business Podcast, Shauna Lynn welcomes hypnotherapist and bestselling author Victoria Gallagher, also known as the “Law of Attraction Hypnotist.” With over two decades of experience helping entrepreneurs shift their subconscious money blocks, Victoria brings a grounded, practical approach to manifestation and mindset work. This isn’t just about vision boards and affirmations; it’s about rewiring your beliefs at the deepest level so your actions finally align with your goals.

Together, they explore how childhood conditioning around money still shapes your business decisions today, why clarity is the most overlooked but critical step in success, and how the brain’s “internal algorithm” (the reticular activating system) can be retrained to filter in opportunity instead of lack. Victoria shares simple, actionable strategies, like changing just one phrase, that can begin to shift everything.
This episode is your permission slip to want more, earn more, and take aligned, unapologetic action. Tune in and then send it to the woman in your life who needs it just as much.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• The Gap and The Gain By Dan Sullivan (affiliate link):

Victoria Gallagher:

• Learn more about Victoria Gallagher: https://victoriamgallagher.com/
• Practical Law Of Attraction by Victoria Gallagher (affiliate link):
• Follow Victoria on Facebook: https://www.facebook.com/victoria.gallagher
• Follow Victoria on Youtube: https://www.youtube.com/channel/UCNwOKQXsy4UyxNugpMbj9Dw
• Follow Victoria on Instagram: https://www.instagram.com/victoriamgallagher/
• Follow Victoria on TikTok: https://www.tiktok.com/@victoriamgallagher
• Get the My Believe app: https://believehypnosis.app/

About Victoria Gallagher:

Victoria Gallagher is a worldwide leader in Hypnotherapy, a best-selling author, international speaker, life success coach, and renowned authority on the Law of Attraction. She has dedicated her life to empowering people all over the world to successfully live a life of liberty, aligned with their dreams, through her effective meditative recordings and online courses.
As a tireless personal growth enthusiast herself, Victoria hosts the popular Law of Attraction show, The Power of Your Mind podcast, featuring industry experts. The Power of Your Mind is a self-help podcast helping listeners unleash the power of their mind.

Victoria Gallagher shares over 20 years of wisdom and techniques in hypnotherapy, Law of Attraction, visualization, NLP, meditation, personal growth, positive affirmations, and other effective methods to help listeners tap into the incredible power that resides in their mind and become the best version of themselves.

Are you working harder than ever but still not seeing it reflected in your bank account? In this episode, Shauna Lynn pulls back the curtain on why so many women entrepreneurs are stuck in a cycle of undercharging, overworking, and feeling burnt out. With years of experience coaching business owners through pricing pitfalls, Shauna Lynn shares the real reason your revenue might be rising while your profits stay flat - and what to do about it.

Through personal stories, hard-earned insights, and clear examples, she challenges the employee mindset that many carry into entrepreneurship and offers a fresh, empowering perspective on what it really means to charge your worth. Listeners will come away with practical strategies to shift from trading time for money to pricing based on value, how to respond when a client says “that’s a lot,” and why discounting could be doing more harm than good. Shauna Lynn’s message is clear: confident pricing is not just about numbers - it’s about stepping fully into your expertise.

If you're tired of being overbooked and underpaid, this episode will change the way you run your business. Share it with a fellow entrepreneur who needs to hear the truth about pricing.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

In this episode of the Real Women Real Business podcast, Shauna Lynn sits down with Linda Leary, founder and president of Fishe, a women's fishing apparel brand that’s transforming the industry. Linda shares her unexpected journey from navigating ice roads in Alaska to creating a nationally recognized brand that empowers women in the outdoors.

From her early passion for fly fishing to the realization that women deserved better apparel for their outdoor adventures, Linda’s story highlights the power of following your passion and the importance of creating space for women in male-dominated industries. She discusses the challenges she faced, such as navigating the world of manufacturing and securing funding for women entrepreneurs, and how she overcame them with resilience, creativity, and a strong network of collaborators.

Linda’s advice for aspiring female entrepreneurs is to focus on what you can do, break through the barriers, and embrace the opportunities that come with stepping out of your comfort zone. Tune in to hear how Linda has built a brand that not only provides functional, stylish apparel but also fosters a supportive community for women in the fishing world.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

Fishe:

Shop Fishe Apparel - Receive 15% off your next order with the code RWRB150FF: https://fishewear.com/?srsltid=AfmBOopWfdZqL_DeYd1Uefve0HCI5f5VNn3LyODx4nAy4aCo_OuqMihR
Follow Fishe on Facebook: https://www.facebook.com/fishewear/
Follow Fishe on Instagram: https://www.instagram.com/fishewear/?hl=en
Follow Fishe on LinkedIn: https://www.linkedin.com/company/fishe-llc/


About Linda Leary:

Linda Leary is the founder and visionary behind Fishe, a women’s fishing apparel brand born out of her passion for the outdoors and her drive to make the angling world more inclusive. Before launching Fishe, Linda built a successful career in trucking logistics, and you might even recognize her from the History Channel’s reality TV series, Ice Road Truckers. After selling her trucking business over a decade ago, she took a bold leap into a totally different world: fishing apparel.

Despite it being a field still largely dominated by men, she saw a clear opportunity to create bold, functional, and comfortable gear designed by women, for women. After years of hustle and heart, Fishe has grown from a startup in Anchorage, Alaska, to a nationally recognized brand known for its colorful, nature-inspired prints and commitment to empowering women to get outside and feel good doing so. Linda’s entrepreneurial spirit, dedication to community, and advocacy for women in the outdoors continue to inspire a new generation of anglers. When she’s not running the business or testing new gear on the water, Linda can be found planning women’s events through her other company, Women’s Fly Fishing, mentoring other women business owners, fishing with her friends in exotic places, or playing with her cute little granddaughter.