In this new episode, Shauna Lynn sits down with Stacey Brown Randall, author of 'Generating Business Referrals Without Asking', to reframe everything you think you know about building a referral-based business. After her first business failed, Stacey knew she had to approach client acquisition differently. What she created was more than a strategy; it was a complete reimagining of how relationships drive revenue.
Stacey shares how she turned a personal need into a science-backed framework that has helped thousands of entrepreneurs generate consistent, high-quality referrals without resorting to awkward asks, manipulative tactics, or gimmicks. She breaks down the often-misunderstood psychology behind referrals, explains why they don’t belong under prospecting or marketing, and offers a powerful new lens: the “three-legged stool” of sales. Listeners will learn how to nurture referral sources through intentional, meaningful touchpoints and why a handwritten thank-you note might be the highest ROI move you make this year.
Whether your business is new or scaling, this episode will challenge you to think deeper, show up better, and build something truly sustainable by putting people first.
Timestamps:- (00:02) - (01:30) - Introduction; Meet Stacey Brown Randall and her contrarian approach to referrals
- (04:10) - (08:15) - From business failure to breakthrough; How Stacey built a second, sustainable business
- (15:45) - (20:10) - The science of referrals; Why relationships matter more than tactics
- (31:00) - (36:45) - The truth about referral sources; How to identify and nurture them
- (49:10) - (52:00) - Where to start today; Stacey’s simple, high-impact first step
Resources:Stacey Brown Randall:About Stacey Brown Randall:Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, author of the forthcoming book The Referable Client Experience (October 2025), and host of the Roadmap to Referrals podcast.
Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more.
She received her Master’s in...
