In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jennifer Lemmert, an award-winning communications consultant who went from losing her corporate job during the pandemic to building a thriving six-figure business while raising three young children. Jennifer shares how she shifted from identifying as a “freelancer” to owning her role as a CEO, and how that mindset change transformed her brand, her confidence, and her results.
Listeners will hear how Jennifer reframed mistakes as powerful brand stories, why women often sabotage their executive presence without realizing it, and how embracing authenticity can elevate authority and influence. Jennifer and Shauna Lynn discuss the importance of aligning passion, profits, and progress to avoid burnout, and offers clear steps to start shaping an executive brand that truly resonates.
If you’re ready to stop downplaying your expertise and start leading with confidence, this conversation will inspire you to rethink how you present yourself and your business. Tune in, and share it with another woman entrepreneur who needs this encouragement today.
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Timestamps:- (00:02) - (06:30) - Meet Jennifer Lemmert and hear how losing her job led to becoming an accidental CEO
- (06:31) - (14:44) - Learn how her early mistakes shaped her business and why niching down created momentum
- (14:45) - (23:09) - Explore the subtle ways women undermine their executive brands and how to shift the narrative
- (23:10) - (35:19) - Hear how setbacks can be transformed into brand stories that attract the right clients
- (35:20) - (42:00) - Gain actionable steps to define your executive brand and align passion, profits, and progress
Resources:Jennifer LemmertAbout Jennifer LemmertJennifer Lemmert is an award-winning PR & communications consultant who helps leaders shine and employees connect, making a powerful impact at their companies and in their industries. Her passion is helping executives enhance their brand stories to inspire trust and action in the people who matter the most. When she's not guiding the C-suite, Jennifer is a wife to a Navy reservist and mom to 3 rambunctious boys under 8.
