What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today?
In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of marketing. From blending brand, product, and performance, to why “half plan is the plan,” Chris brings boardroom wisdom every marketer and leader needs.
Whether you’re just starting out or mid-career, this episode is packed with practical advice, inspiration, and hard-earned insights.
AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️
In this episode, Zehra Chatoo dives into:
👉 The hidden bias in AI
👉 What it means for brand building today
👉 Why creators are the new algorithm
👉 How to navigate workplace culture & bias
👉 The career advice she wishes she had at the start
Whether you’re a creator, marketer, or someone navigating the future of work, this episode is packed with insights you can’t afford to miss.
In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.
Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future.
From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important conversations on the future of humanity with technology.
Listen to more such conversations :
YouTube 👉 https://youtube.com/@theplaceswellgomarketingshow?si=Q_w3VDMBldoo8yrJ
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"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion & purpose09:09 – The real key to success16:43 – Why circumstances don’t define success19:21 – How to get your foot in the door22:47 – The “just do it” mindset + 9/4 trick32:36 – The future of marketing40:16 – The brand stamp: Why everything you do matters44:27 – The power of vision boards50:42 – Luck, mindset & manifestation52:30 – Amelia’s final advice on successWant to build a startup that actually lasts? Start here!
The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy
With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.
And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉
🔔 Subscribe for more episodes with the boldest minds!
In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:
⚠️ Why fear is essential to creative breakthroughs
🧠 How to protect creative teams from failure anxiety
🚀 Why ""playing it safe"" is the biggest threat to your brand
🎮 How he marketed Call of Duty & Candy Crush without losing soul
🌱 What it means to build an AI-led plant-based brand with heart
🤝 The one thing every marketer MUST do: find an ally
📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.
[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]
What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that silence voices (especially for women), and practical strategies for mental health on social media, managing bias, and thriving as your authentic self.If you’re tired of playing small, battling imposter syndrome, or shape-shifting for an ‘inclusive culture’ that isn’t inclusive at all, Amy’s insights will hit home. This is for founders, marketers, creatives and anyone ready to rethink workplace diversity, cultural expectations, and the real impact of social media on mental health.Enjoyed this? Hit subscribe for more conversations on brave leadership and inclusion.
#socialmediamentalhealth #inclusiveculture #diverseworkenvironment #authenticity #womensvoices #workplacediversity #mentalhealth
Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she leads one of the UK's most trusted charities with a clear mission: just get stuff done.What keeps her grounded? Time spent with cancer patients in their final days who choose to advocate for research that will help others—a profound reminder of human goodness that drives the urgency behind breakthrough innovations in AI, personalized medicine, and early detection.But this isn't just about scientific advances. Michelle reveals stark realities about cancer inequalities—how people in deprived areas face later diagnosis and poorer outcomes—and why this is fundamentally a social justice issue requiring targeted action.Key insights include:-Why 40% of cancers are preventable (and exactly how)-The critical difference early diagnosis makes (10% vs 90% survival rates)-How the HPV vaccine achieved a 90% reduction in cervical cancer-Why bowel cancer rates are rising alarmingly among young people globally-Practical steps every listener can take todayWhether you're interested in health, leadership, or social change, this conversation offers both hope and concrete action. Michelle's three-part call to action is simple: take care of yourself, seek help when something feels wrong, and find a way to contribute to the fight.#beatingcancer #cancerresearchuk #fundraising #aiincancer #leadership #hope #generationgoal #socialjustice #earlydiagnosis #prevention
How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You’ll learn:How Lucky Saint used branding and advertising agency thinking to scaleWhy distinctive brand assets are key to standing out in a saturated marketHow to lead with empathy, overcome imposter syndrome, and stay consistentWhat challenger brand strategy looks like in the real worldCareer advice for marketers, founders, and anyone building something from scratchIf you care about brand development strategies, leadership, and what it takes to win as a challenger, this one’s for you.🔔 Enjoyed it? Subscribe now for more real-world marketing insight.#bestnonalcoholicbeer #distinctivebrandassets #creativeadvertisingagencies #branddevelopmentstrategies #brandingandadvertisingagency
Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better.
We dive into:
-Why solving real problems beats shiny tricks
-The behavioural science behind brand distinctiveness
-Why most marketers forget what actually works
-How a cancer diagnosis made Louis double down on what matters – and how marketing might have saved his life
-No fluff. No hacks.
Just the raw truth about what it takes to build a brand people actually remember.
#standoutmarketing #branddifferentiation #distinctivebrandassets #purposebrands #behaviouralscience #authenticmarketing #louisgrenier
Brand stories shape what we feel and remember far beyond logos or adverts. Phoebe Barter, Aviva’s powerhouse Brand Director, exposes how emotional branding and brilliant storytelling leave their mark in the corner of your mind and influence behaviour.Go behind the scenes of leading with vulnerability, evolving 300-year-old legacies, and see how brand marketing battles performance in the boardroom. From Aviva’s hidden archives to the true lessons of creative marketing careers, discover actionable ways to harness branding and storytelling for human connection and business growth. Aspiring marketers, agency pros, leaders and anyone curious about what really matters in brand-building will find hard-won wisdom and fresh inspiration here.Enjoyed this? Don’t miss the next episode subscribe now!#brandingandstorytelling #brandstories #creativecareers #emotionalbranding #leadershipvulnerability #performancevsbrand #marketingjobs
Only 4% of creators make over $100,000—discover the untold truths behind the creator economy and influencer marketing in this eye-opening interview with Jennifer Quigley Jones, CEO of Digital Voices. If you want to know why most creators struggle, and what’s really broken (and hopeful) beneath the hype, this is essential.
Jenny shares the economic inequalities overlooked in influencer marketing, reveals hard-won leadership lessons from building a people-first agency, and explains how brands can tap authentic communities, not just mega-influencers. Takeaways include strategic tips for marketers who want to democratise their budgets, unlock ROI, and futureproof brand culture. Plus: AI in creator strategy, why failure and fear matter, and inside stories from working with brands like Duolingo.
If you’re a marketer, founder, or creator who wants real talk on making it in influencer marketing—or a leader looking to build dynamic, resilient teams—don’t miss it. Subscribe for more episodes like this! #InfluencerMarketing #CreatorEconomy #MarketingStrategy #Entrepreneurship #DigitalVoices
How Brands Win Customer Loyalty (According to a Pro) is the question every business needs to answer. Discover why customers truly keep coming back and how you can create unbreakable loyalty with insights from Tamara Strauss, the marketing mind behind Premier Inn's standout success.
Tamara reveals the real drivers behind customer experience, how to build loyalty beyond points and perks, and why authentic storytelling will define tomorrow’s winning brands. Tune in to learn actionable retention strategies and customer engagement secrets that leading brands use to stand out and thrive.#CustomerLoyalty #CustomerExperience #BrandStorytelling
A personal brand isn’t just a buzzword. It’s your competitive edge. In this powerful episode, Nishma Patel Rob (ex-Google, now founder of Glitter Sphere) reveals how a personal brand can open doors, amplify influence, and help you lead on your own terms.We explore how storytelling in business and authentic visibility empower outsiders, underrepresented voices, and creatives to drive change, not just fit in. From corporate pivots to founding your own venture, learn why your uniqueness is your superpower and how to turn it into lasting opportunity.#APersonalBrand #StorytellingInBusiness #PersonalBranding #Leadership #DiversityInMarketing #CareerPivot
Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.
#BeautyMarketing #EsteeLauder #WomenInLeadership #AIinMarketing #PurposeDrivenBrands
What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares what it’s really like to lead major brands, navigate the loneliness of executive roles, and fight for diversity in an industry that’s still falling short. From rebuilding the BHF brand to pushing the limits of creative partnerships, this is a masterclass in modern marketing that actually matters.👉 Don’t forget to like, subscribe, and drop a comment if this made you think differently about what marketing can do.#MarketingLeadership #BrandTransformation #CPRCampaign #PurposeDrivenMarketing #BritishHeartFoundation #ClaireSadler #WACL #CreativeMarketing #DiversityInAdvertising #MarketingThatMatters #MarketingPodcast
David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:
– How to get hired without applying
– Why LinkedIn is more powerful than your CV
– How to build relevance with decision-makers
– The one move that kept David top of mind
– What hiring actually looks like in 2025🔔 Subscribe for more real conversations about modern careers, marketing strategy, and personal growth.#howtogethired #jobsearch #careerchange #linkedinstrategy #networkingtips #monzo #marketingdirector #modernhiring #jobinterviewtips
The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.
We dive deep into marketing psychology explained:
→ The sunk cost fallacy
→ Social proof (when it works—and when it backfires)
→ The Von Restorff effect
→ The IKEA effect
→ Why the peak-end rule matters for brand experience
→ The pratfall effect and showing flaws in marketing
Whether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game.
#MarketingPsychology #RichardShotton #BehaviouralScience #MarketingTips #AdvertisingBiases #CognitiveBiases #TheChoiceFactory #MarketingStrategy #PsychologyExplained #GreatAds
Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.
🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world.
💬 Topics covered:
How to reinvent your career without a plan
Leaving a corporate job to follow purpose
What are the UN SDGs and how they were branded
Why risk-takers will thrive in the future
Building a career with creativity and playfulness
Leadership lessons from BBC, Fallon, and Project Everyone
🔔 Subscribe for more conversations on meaningful work, impact, and navigating change.
#CareerChange #UNSDGs #GailGallie #ProjectEveryone #PurposeDriven #Podcast #MarketingForChange
