The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy