Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better.

We dive into:

-Why solving real problems beats shiny tricks

-The behavioural science behind brand distinctiveness

-Why most marketers forget what actually works

-How a cancer diagnosis made Louis double down on what matters – and how marketing might have saved his life

-No fluff. No hacks.

Just the raw truth about what it takes to build a brand people actually remember.

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